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Business Branding Model Powerpoint Presentation Slides

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These presentation slides are 100% editable. Contains a total of 75 unique slides. Instantly downloadable templates. Suitable for standard as well as widescreen devices. Compatible with Google Slides. Suitable for use by Businessmen, organizations, marketers. Customer support service whenever required. This is a one stage process. The stages in this process are business branding model, corporate branding framework, brand management model.

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Content of this Powerpoint Presentation


Slide 1: This slide introduces Business Branding Model. State Your company Name and begin.
Slide 2: This slide Our Agenda these of the following topics- Business Focus, Need for New Product, Competitive Landscape, Strategic Positioning, Brand Development, Brand Positioning, Budgeting, Value addition due to Branding, Promotional Strategies, Brand Performance Tracking, Brand Communication.
Slide 3: This slide showcases Business Focus which further showcases Enhanced Product & Better Quality with these of the four categories- Low Trust, High Trust, High Value, Low Value, Mention the product or service which you want to offer the target audience.
Slide 4: This slide showcases Brand Product/Service which presents Decide What Product Or Service You Are Going To Offer. Define the focus of your business in this slide.
Slide 5: This slide presents Need for New Product - (Option 1 of 2) Dynamic Market Conditions, Continuous technological development, Increasing competition, Diversification of Risk, Growth and Development, To meet seasonal fluctuations in demand.Some general needs for new products have been listed here, you can tailor it as per your need.
Slide 6: This slide showcases Need for New Product - (Option of 2) with Dynamic Market Conditions, Continuous technological development, Increasing competition, Diversification of Risk, Growth and Development, To meet seasonal fluctuations in demand, Growth and Development Some general needs for new products have been listed here, you can tailor it as per your need.
Slide 7: This slide presents Competitive Analysis. Compare your strengths & weaknesses with that of others
Slide 8: This slide showcases Comparison - Based On Criteria. Compare your competitors based on relevant criteria.
Slide 9: This slide displays Market Competitiveness (1 of 2). We have listed some of the key factors to compare your market competency, you can alter them as per the need.
Slide 10: This slide showcases Market Competitiveness (2 of 2). We have listed some of the key factors to compare your market competency, you can alter them as per the need.
Slide 11: This slide presents Strategic Positioning with these of the following- Differentiation, Focus on priorities, Mention your key focus areas, Strategic Target, Superior Quality, Moderate Prices, Customer Value, On the basis of the competitive analysis carried out, you can strategically design a plan to position yourself in the market.
Slide 12: This slide shows Brand Mission Statement.Mention the Brand mission in this slide indicating the Brand’s purpose
Slide 13: This slide presents Brand Vision with these of the Brand Vision Statement- Values, Desired Future Environment, The whole objective of the brand, Brand Purpose, Brand Vision, Mention the Brand vision in this slide indicating the Brand’s future pathway.
Slide 14: This slide presents Brand Architecture. Organize the variety of brands available in your organization in an appropriate structure.
Slide 15: This slide showcases Brand Elements with these of the six parameters- Logo, Elements, Packaging, Character, Tone, We have listed down the relevant elements of a Brand, you can customize it basis your requirements.
Slide 16: This slide presents Brand Strategy framework. It is a framework indicating all the key aspects considered while making a brand strategy.
Slide 17: This slide showcases Brand Execution Roadmap. This slide gives a layout of the timeline of a Brand, you can alter it as per your requirements.
Slide 18: This slide showcases Develop Your Name, Logo And Tagline with these of the following factors- Choose a Brand Name, Choose a Color for the Brand, Design a Professional Logo, Consider a Slogan, Decide On a Timeline for Logo Refresh, We have listed the common steps which a company generally follows to create a logo and tagline
Slide 19: This slide shows Logo Designing Sources with these of the following- Local Design, Friends/Relative, Online Design firm, Self Employed, Others, Logo designing sources have been listed. You can choose sources based on company’s requirement
Slide 20: This slide presents Brand Identity Template PPT Examples Professional with these of the four parameters- Integrity, Promise, Personality, Evolution, We have listed down the key factors which help in developing the identity of a Brand. These factors have been explained in the subsequent slides.
Slide 21: This slide shows Brand Integrity Form Brand Integrity Management Program with these of the following factors- Program Charter, Team Assignments, Budgeting, Policies, Programs, Prioritized Project Development, We have mentioned the key components of Brand integrity. You can use/ alter them basis your requirements
Slide 22: This slide presents Brand Evolution with these of the factors- Extension Brand Promotion, Product Refinement, Product launch, Product Development, Formula of the product, Extension of the existing brand, We have listed below the evolution steps of a brand. You can refine them bases the requirements.
Slide 23: This slide shows Brand Personality with these of the five stages- Sincerity, Excitement, Competence, Ruggedness, Sophistication.
Slide 24: This slide shows Brand Promise which we can use are these as follows- Core Brand Promise Global Promise Functional Promise Social Promise Emotional Promise This slide focuses on the core Brand promises, you can use them as per your requirements
Slide 25: This slide shows Brand Building with these of the following five steps- Brand Building Process, Brand Blueprint Brand Culturalization, Brand Promise, Brand Advantage, Brand Assessment, We have listed the broad steps involved in building a brand, you can enter the rationale followed while implementing the same
Slide 26: This slide presents Brand Building Tactics. We have listed a wide variety of mediums to build the brand, you can choose the relevant platform bases your requirements.
Slide 27: This slide shows Brand Packaging. Below are some of the ways of doing packaging, you can use any of them to Brand your product.
Slide 28: This slide showcases Brand Distribution. List down the regions where your target audience is based.
Slide 29: This slide showcases Brand Extension with these of the following parameters- Brand, Brand Extension, Horizontal B.E, Vertical B.E, Franchise Extension, Line Extension, Upward Extension, Downward Extension, Listed are some of the methods of Brand extension, you can opt any of them basis your requirements
Slide 30: This slide presents Brand Equity which further presents - Brand Awareness, Perceived Quality, Brand Association, Brand Loyalty, Ideally, Brand equity comprises of 4 factors; which are discussed in next slides. Select the prime factors you want to focus on and develop your strategies.
Slide 31: This slide presents Brand Value with these of the five factors- Brand Association, Perceived Quality, Brand Awareness, Brand Loyalty, Ideally, Brand value comprises of 4 factors; which are discussed in next slides. Select the prime factors you want to focus on and develop your strategies
Slide 32: This slide showcases Brand Awareness with these of the five stages- Dominant, Top of Mind, Unaided Awareness, Aided Awareness, Unaware of the Brand, Awareness Pyramid, Identify your brand segment in this brand awareness pyramid and prepare short term and long term strategies to move up in the ladder
Slide 33: This slide showcases Brand Quality with these of the following factors- Reason To Buy, Premium Price, Differentiation/Positioning, Identify your brand segment in this brand awareness pyramid and prepare short term and long term strategies to move up in the ladder
Slide 34: We have listed out 5 different parameters under brand association.Prepare your strategies for each of the parameter Associations, Basis for Extensions, Help Process/Retrieve Information, Differentiate/Position, Reason - to - Buy, Create Positive Attitudes/Feelings.
Slide 35: This slide presents Brand Loyalty. Brand advocates spend 2x as much regular customers and have 5x the lifetime value’.
Slide 36: This slide showcases Brand Loyalty which further Committed, Fence Sitters Considers It A Friend, Passively Loyal With Switching Coasts, Satisfied / Habitual Buyer No Reason To Changes, Switchers / Price Sensitive No Brand Loyalty, The Loyalty Pyramid, Identify your customers in the brand loyalty segment and formulate strategy to move up the ladder
Slide 37: This slide presents Establish Brand Positioning. Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements.
Slide 38: This slide shows Brand Positioning with these four parameters- Symbol, Fact, Brand Personality, Essence, You can decide on the basis of below mentioned parameters how you want to position the brand in the minds of the target audience
Slide 39: This slide showcases Brand Position with these of the three- Value Preposition, Quality, Own Product.
Slide 40: This slide shows Brand Repositioning-(Option 1 Of 2) with these of the seven factors- Celebrity Oriented, Up-market Technology, Change of Image Oriented, Segment Oriented, Symbolism Oriented, Niche-Oriented, Value Oriented, You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide
Slide 41: This slide showcases Brand Repositioning- (Option 2of 2) with these of the following factors- Celebrity Oriented, Up-market Technology, Change of Image Oriented, Segment Oriented, Symbolism Oriented, Niche-Oriented, Value Oriented, You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide
Slide 42: This slide presents Brand Communication with these of the following factors- Personal Service , Convenient, Customer Value, Latest Technology, Variety, Moderate Prices, Affordable, Easily Available, Quality, Authenticity, Durability, Accessible.
Slide 43: This slide showcases Brand Budgeting. We have listed various ways which needs to be kept in mind while budgeting.
Slide 44: This slide shows Value Addition Due To Branding - (Option 1 Of 2) with the Benefits Of Branding.Slide indicates the price/profit a company can make as a result of branding. You can add your data values to calculate your profit from Branding.
Slide 45: This slide presents Value Addition Due To Branding - (Option 1 Of 2). Slide indicates the price/profit a company can make as a result of branding. You can add your data values to calculate your profit from Branding.
Slide 46: This slide presents Promotion - Internal with these of the fatcors- Teleconferences, Direct Emails, Internal Television, Custom Branded Apparel, Booklets, Pamphlets, Brochures, Coupons, Bulletin Boards, Telephone Hotlines Or News Lines, Displays And Exhibits, Free Samples, Various ways of Internal promotion have been listed. You can choose the suitable ways as per your requirements
Slide 47: This slide presents Promotion - External. Various ways of External promotion have been listed. You can choose the suitable ways as per your requirements
Slide 48: This slide shows Brand Performance Dashboard. Monitor the Brand performance on the basis of below mentioned parameters, you can alter them as per your requirements.
Slide 49: This slide presents Brand Tracking - Product Awareness Latest Purchase, Preference, Ad Awareness, Brand Awareness, Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand.
Slide 50: This slide shows Brand Tracking – Brand Experience & Usage.
Slide 51: This slide presents Brand Tracking Info Graphics.Enter the survey/brand tracking results in this info graphic slide to create an everlasting impact on the audience
Slide 52: This slide presents Brand Tracking – Top Of Mind & In Mind Brand. Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand.
Slide 53: This slide shows Business Branding Model Icon Slide.
Slide 54: This slide presents Business Branding Model Icon Slide.
Slide 55: This slide is a Coffee Break image for a halt.
Slide 56: This slide forwards to Charts & Graphs.
Slide 57: Donut Pie Chart
Slide 58: This slide shows a Stacked bar graph in terms of percentage and years for comparison of Product.
Slide 59: This slide presents Scatter with Smooth Lines and Marker.
Slide 60: This is an Area Chart slide for product/entity comparison
Slide 61: This slide shows a Stacked Line graph in terms of percentage and years for comparison of Product 01, Product 02, Product 03 etc.
Slide 62: This slide is titled Additional Slides.
Slide 63: This slide represents Our Mission. State your mission, goals etc.
Slide 64: This slide showcases Our Team with Name and Designation to fill.
Slide 65: This slide helps show- About Our Company. The sub headings include- Creative Design, Customer Care, Expand Company
Slide 66: This slide shows Our Goals for your company.
Slide 67: This slide shows Comparison of Positive Factors v/s Negative Factors with thumbsup and thumb down imagery.
Slide 68: This is a Financial Score slide to show financial aspects here.
Slide 69: This is a Quotes slide to convey message, beliefs etc.
Slide 70: This slide showcases a Puzzle with imagery
Slide 71: This slide shows Target image with text boxes.
Slide 72: This slide shows a Mind map for representing entities
Slide 73: This is a Venn diagram slide to show information etc.
Slide 74: This is a Bulb or Idea slide to state a new idea or highlight specifications/information etc.
Slide 75: This is a Thank You slide with image.

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