Top Channels For Lead Generation Training Ppt

Slide 1

This slide lists the lead generation channels such as content marketing, social media marketing, website landing pages, brand partnerships, retargeting, organic search (SEO), paid search/ PPC, webinars & podcasts, event networking, and email marketing.

Slide 2

This slide discusses content marketing as a lead generation channel. It emphasizes the importance of quality content in attracting new leads, and organizations can track which content performs best to optimize their investment on content. It also states that businesses can use Google Analytics to determine which content (pages and posts) receives the most traffic.

Slide 3

This slide describes social media as a channel for lead generation. It emphasizes that social media is the most effective component of digital marketing and is considered one of the most beneficial organic lead generation channels. It also mentions that businesses can double their lead generation potential by running social media ads.

Slide 4

This slide discusses website landing pages as a channel for lead generation. It emphasizes that landing pages are standalone web pages that leads can access from sources of traffic (e.g. email, ads etc.). It also mentions that effective website landing pages are an excellent way to increase traffic and conversions.

Slide 5

This slide mentions brand partnerships as a lead generation channel and emphasizes the importance of brand partnerships as another excellent lead generation channel for B2B marketing. Large brands that have succeeded in your niche are well-known, and collaborating with them can help you leverage their reach.

Slide 6

This slide depicts retargeting as a lead generation channel. It mentions that finding qualified leads is simple when a company targets users who have already expressed interest in their product or service. It also emphasizes that there are ways to track who visits your site and what information they interact with and that this data can be used to create ads that retarget these users.

Slide 7

This slide discusses organic search (SEO) as a channel for lead generation. It states that organic search traffic is a valuable marketing channel for businesses and that optimizing a website for search engines is one of the most effective ways to increase it. It also mentions that to create a cohesive website, businesses must optimize their on-page and off-page SEO and add relevant keywords to the website.

Slide 8

This slide discusses paid search or PPC as a channel for lead generation. It states that paid search or pay-per-click is an efficient way for businesses to generate leads. It also mentions that in contrast to organic search, it necessitates audience targeting and keyword research. Paid ads place a website at the top of search results where ads are listed. 

Slide 9

This slide depicts webinars and podcasts as a lead generation channel. It emphasizes that webinars and podcasts are practical lead generation tools and excellent ways to promote a company and interact with target audiences. It also states that one can talk about their products or services, answer questions, and even conduct interviews with visitors. 

Slide 10

This slide discusses event networking as a lead generation channel. It highlights that building trust is essential to any industry's marketing strategy, and event networking can help with that. It also mentions that there is an excellent opportunity to meet leads at events. Giving a valuable presentation is a great way to share information while delivering a subtle pitch for your offerings.

Slide 11

This slide explains email marketing as a lead generation channel. It highlights that creating a list of qualified leads from your target audience is a great way to complete any marketing strategy. Businesses can use email marketing to target users who provide their email addresses on a landing page, reward existing customers with discounts and inform them about upcoming schemes/offers.