Essential Lead Generation Strategies To Boost Sales Training Ppt

Slide 1

This slide depicts the lead generation strategies. The strategies are: Own website, email marketing, offer demos and presentations, blogging, online social media communities, advertisement and retargeting, competitor analysis and SEO, use AI and automation, and use sales intelligence.

Slide 2

This slide mentions own website as a lead generation strategy, and it emphasizes the importance of designing a website from the user's perspective. To generate more leads, start with responsive website design, as nearly half of the world's population accesses the internet through mobile devices. It also states that visitors distracted by extraneous features or images are unlikely to convert into leads. As a result, Choose a clear, easy-to-find call-to-action button while creating a lead generation website.

Slide 3

This slide explains email marketing as a lead generation strategy, demonstrating that email is one of the most effective revenue generation channel for marketers. If someone is on your email list, they are already a potential customer. With the right kind of lead scoring and sales effort, an email ID can be converted from a lead to a paying client.

Slide 4

This slide mentions offering demos and presentations as a lead generation strategy. It emphasizes that a company can always provide a better and more personalized experience to its prospects by offering live demos and presentations. They can directly ask prospects , during a live call, why they were interested in your product or service and what turned them off.

Slide 5

This slide explains blogging as a strategy for lead generation. It emphasizes that great content does not appear instantly, but it can become the foundation of your lead generation efforts, if you strategize well and are willing to be patient. A well-planned content marketing strategy, including an SEO-optimized blog, will drive traffic to the bottom of the funnel at a healthy conversion rate.

Slide 6

This slide depicts social media communities as a lead generation strategy. It emphasizes that social media is a great lead generation source. Our target customers tend to spend time on online communities on social media platforms, e.g. Facebook, LinkedIn etc. You can try to engage with your audience on social media through videos and try to increase the lead flow.

Slide 7

This slide discusses advertising and retargeting as a lead generation strategy. It emphasizes that a company can market to search engine users by using targeted pay-per-click advertising on Google or Bing. It also mentions that only a small percentage of website visitors convert on their first visit. Following a user's click on one of the PPC ads, a company can use display retargeting to show visual advertisements for its products on other popular websites.

Slide 8

This slide explains competitor analysis and SEO as a lead generation strategy. Because of the low customer acquisition cost, SEO is one of the highest ROI (Return on Investment) lead generation strategies. We also learn that to take SEO lead generation strategies to the next level, a company can look at what their competitors are focusing on. To better understand the market, you can observe what type of content works for them.

Slide 9

This slide explains using AI and automation as a lead generation strategy. It emphasizes that Artificial Intelligence (AI) will soon dominate the market, freeing up the time spent manually generating leads by lead generation specialists. Chatbots and virtual assistants can be used as your lead generation strategy to boost website engagement and lead nurturing. Bots can also be integrated with CRM systems, and machine learning processes can be linked to business apps like Slack, Google Analytics, or email automation software. AI algorithms can then analyze the collected data to provide insights into where your leads are coming from and how to best handle them.

Slide 10

This slide discusses the use of sales intelligence as a lead generation strategy. It emphasizes that sales intelligence technology aids in the collection of information about prospects and customers. An organization can use the collected data on intent to learn more about what prompted customers to convert, their buyer journey, and their specific needs. It also mentions that sales intelligence entails using marketing information to benefit your prospect, allowing you to ask more effective sales qualification questions to benefit business leads.