Metaverse Next Disruptive Marketing Frontier Training Ppt

Slide 1

This slide illustrates the marketing concept in Metaverse. It emphasizes that Metaverse is a new marketing ecosystem that works in a similar fashion as blockchain. It also mentions that no centralized servers or administrators are required because it is decentralized. It is a new marketing strategy that allows you to connect with your target audience.

Slide 2

This slide showcases the advantages of marketing in Metaverse. It demonstrates that marketing and advertising in Metaverse are at a nascent stage, with currently very low campaign costs. It also mentions that as NFTs gain popularity, demand for digital collectibles (like virtual sneakers) is expected to rise, making Metaverse marketing profitable.

Slide 3

This slide depicts Metaverse marketing strategies. The strategies highlighted are integrate yourself into the platform natively, parallel real-life marketing in a virtual setting, offer virtual goods to digital avatars, create your virtual location, create immersive environments, and provide digital collectibles.

Instructor’s Notes: 

The Top Metaverse Marketing Techniques are: 

• Integrate yourself into the platform natively: Advertising is, by nature, something that interrupts. A five-second ad at the start of a YouTube video can stop people in their tracks, but it can also become annoying. Inserting naturally into the platform, on the other hand, allows a person to engage with users without interfering with their gaming experience
• Parallel real-life marketing in a virtual setting: Transitioning into the Metaverse does not require you to do everything differently. An excellent start is by replicating what you provide in real life in the parallel virtual world. It is not only a natural way to enter the Metaverse, but it is also a genuine way for users to notice your brand
• Offer virtual goods to digital avatars: In the Metaverse, where avatars represent people, online identities are critical. When creating virtual avatars, people place a high value on customization. People in the 3D environment, like in real life, spend a lot of money on self-expression. As a result, the direct-to-avatar (D2A) economy is gaining traction. It enables businesses to sell virtual retail products directly to avatars. Naturally, Fashion brands are seizing this opportunity
• Create your virtual venue: Going digital should not prevent one from opening a store. A virtual 3D store, museum, or island can help establish a presence in the Metaverse and form a strong emotional bond with customers. Tours, virtual try-on or try-outs, and interactive 3D product exhibits are all options
• Create immersive environments: The most important driver of customer engagement is experiential marketing. According to studies, brands that focus on creating experiences gain 25% more brand loyalty than those not. Providing an immersive experience forces audiences to step outside of their comfort zone, which can impact their perception of your brand and help you form a deeper connection with them
• Provide digital collectibles: Humans have an innate desire to collect, which will not change in the Metaverse. Collectibles in these virtual spaces make use of digital assets known as NFTs. This means that the original owner of a collectible, such as digital art, music, or clothing, is encrypted and unchangeable unless the owner sells it to another person