Understanding the marketing mix concept powerpoint presentation slides

Marketing is all about putting the right product in the right place, at the right price, at the right time. Sounds simple! You just need to create a product that a particular group of people want, put it on sale some place that those same people visit regularly, and price it at a level which matches the value they feel they get out of it; and do all that at a time they want to buy.

To actualize  this,   hard work needs to go into finding out what customers want, and identifying where they do their shopping. Then you need to figure out how to produce the item at a price that represents value to them.  Ultimately, all of this has to come together at the critical time.

 If you get just one element wrong, it can spell disaster. You could be left promoting a car with amazing fuel economy in a country where fuel is very cheap, or publishing a textbook after the start of the new school year, or selling an item at a price that's too high, or too low to attract the people you're targeting. The marketing mix and the 4Ps of marketing are great tools that can help you  avoid these kinds of mistakes.

May it be B2C or B2B companies, marketing mixes can be deployed to plan and strategize. Click here, to check out a marketing mix template for B2B and B2C companies.

The 4Ps of marketing is a model for enhancing the components of your "marketing mix" – the way in which you take a new product or service to market. It helps you  define your marketing options in terms of price, product, promotion, and place so that your offering meets a specific customer need or demand.Get your hands on this Marketing Mix PPT Template to plan and strategize. This ready-to-use Template will provide you with a foundation to build and execute your marketing goals. The 100% customizable nature of the templates provides you with the desired flexibility to edit your presentations.

Template 1: Marketing Mix PPT Template

Developing a marketing strategy with the 4Ps of marketing and preparing a PowerPoint Template is not  easy.  . It would help if you delivered a spectacular visual show to craft an excellent presentation and entice your prospects. Use our introduction slide to begin and share your insights about new market opportunities, discussion of business strategies, efficient use of resources, and combat rivals. It can  be used to highlight  key challenges along with the purposes of the marketing mix in new product development and improving business. Remember to mention your company name and illustrate essential topics with our PPT Presentation Slides.

Template 2: Four Ps of Marketing Mix PPT Template

Technology has become an integral part of our lives. This is why business houses are rapidly converting to digital marketing for approaching a larger audience. To be successful in digital marketing strategy, an organization needs to understand the significance of building a winning marketing mix analytical strategy for a service/product/ solution. By deploying this 4P marketing data analytics template, businesses can  avoid wasting resources and time on campaigns that do not go well with their customers. It helps provide insights about your digital audience by highlighting who your customers are, what they want, and how they choose to interact with your company.

Template 3: Marketing Mix PPT Template

Want to create an appealing and informative presentation on critical elements of marketing? This slide is the perfect  companion. It is well-crafted with relevant information  that improves the marketing strategy. This PPT slide exhibits a marketing mix framework to market a product or service among the target audience. It portrays components such as product, price, place, promotion, and a brief depiction. Grab this template today and educate and entice your audience about information like defining product, communicating audience, perceived value, and more.

Template 4: Product Life Cycle PPT Template

A product life cycle is the length of time from a product first being introduced to consumers until it is removed from the market. This slide displays the four stages; introduction, growth, maturity, and decline of a product’s life cycle. Use the text placeholders at every step to add detail, relevant statistics, and plans. Use this product life cycle template to determine advertising schedules, price points, expansion to new product markets, packaging redesigns, and more. Grab this template today!

Template 5: Pricing Strategies and Tactics PPT Template

Pricing is a tricky street to navigate. Price your offer too low, and you leave money on the table. Price it too high, and you can say goodbye to sales that could have made your year. Finding the ideal price means choosing a pricing strategy that’s appropriate for your company’s circumstances. Explore multiple pricing options like skimming, penetration, competitive, loss leader, and psychology with this PPT Slide. Analyze and take note of the suitability of each pricing plan for your company in the text placeholders provided. Download Now!

Template 6: Channels of Distribution PPT Template

A distribution channel is the network of businesses, individuals, and intermediaries facilitating the journey of a product or service from the manufacturer to the end consumer. It encompasses  pathways used to deliver goods to their final destination, such as wholesalers, retailers, and today the internet too is a distribution channel. Use this PPT Layout to map out your distribution channels. Make multiple plans to broaden your reach to the end user. Download Now!

Template 7: Promotional Activities PPT Template

Promotional activities involve spreading information about a brand, product, or service through  marketing channels.   It’s part of the marketing mix, alongside product, price, and place. This PPT Template has information on activities like sales promotion, sponsorship, public relations, direct mailing, and advertising. Make a plan, strategise the use  of these activities, and present the marketing plan to your teammates. The icons will capture your audience's attention and keep them engaged in your presentation. Download Now!

Template 8: Online Marketing PPT Template

Online marketing is a strategy that entails using digital channels to reach your audience. This PPT Template has got it all down for you. From email marketing, social media, web content, online directories, articles, copywriting, pay-per-clicks, to news. In comparison to traditional marketing, this method is more cost-effective and has better chances of increasing brand awareness through personalized messages. Plan your online marketing strategies with this template and get ready to dominate the market. Download Now!

Template 9: Marketing Mix Modelling PPT Template

The slide depicts the marketing mix modeling process which helps understand the impact of  marketing efforts on sales. It outlines the five key stages involved in marketing mix modeling: market research, data collection, data analysis, modeling, and budget allocation. In the first step, where a company gathers information about its target market and its competitors. In the data collection phase, the company collects data from sources , such as sales figures, marketing campaign data, and customer surveys. Data analysis involves cleaning and preparing the data for modeling. Once the company has a model, it can use it to allocate its marketing budget to the most effective channels. Get your hands on this comprehensive template now!

Template 10: Extended Marketing Mix PPT Template

An extended or service marketing mix adds pillars to the original marketing mix to align with the changing marketing landscape. Thai PPT Layout acknowledges  customer requirements  as the market is becoming more service-focused. The additional Ps are people, process, and physical evidence. All companies are reliant on the people who run them from front line Sales staff to the Managing Director. The delivery process is a part of what the consumer is paying for. Almost all services include  physical elements that are referred to as the physical evidence, even if what the consumer is paying for is intangible. Download Now!

Even though marketing has changed since the four Ps were developed, the foundational elements of the industry haven't. You can apply the concepts of the marketing mix to create winning marketing strategies that help you profitably launch and promote your company’s products.

To optimize and learn how to deploy the marketing mix model in your company, checkout our strategy to optimize organization performance templates.