Brand Repositioning Strategy To Meet Current Customer Expectations Powerpoint Presentation Slides

Slide 1: This is the cover slide of Brand Repositioning Strategy to Meet Current Customer Expectations
Slide 2: This is the Agenda slide of Brand Repositioning Strategy to Meet Current Customer Expectations
Slide 3: This is the Table of contents slide of Brand Repositioning Strategy to Meet Current Customer Expectations
Slide 4:
Slide 5: This is the Table of contents for brand repositioning strategy to meet current customer expectations
Slide 6: This slide highlights the company business profile overview with industry, headquarter, net worth, products that includes chocolates, gums, cakes, drinks, coffee etc.
Slide 7: This slide highlights the company products line which includes chocolates, gums, drinks, cookies, and cakes with different types, weight and price list.
Slide 8: This is the Table of contents for brand repositioning strategy to meet current customer expectations
Slide 9: This slide highlights the problems related to current product positioning which showcases in graphical format depicting downgrading product sales and changing consumer trends.
Slide 10: This slide highlights the reasons for product repositioning which includes declining sales, increased competition, wrong positioning, future plans, evolved products and change strategic direction.
Slide 11: This slide highlights the factors which trigger towards product repositioning which includes increased competition, consumer trends, market environment and new products.
Slide 12: This is a Table of contents for brand repositioning strategy to meet current customer expectations
Slide 13: This slide highlights the need and importance of product repositioning which includes clearer target market, stronger competitive position, improved sales and better alignment with needs.
Slide 14: This is a Table of contents for brand repositioning strategy to meet current customer expectations
Slide 15: This slide highlights the SWOT analysis of product for repositioning which includes loyal customer base, large audience of rich dark chocolate, multiple competitors in the market.
Slide 16: This slide highlights the product competitor analysis which includes 4 brand comparison on the basis of product description, tagline, categories, store availability, product pack sizes and prices.
Slide 17: This is a Table of contents for brand repositioning strategy to meet current customer expectations
Slide 18: This slide highlights the old positioning and new repositioning of product which includes old position as unhealthy and unsafe, and new position as healthy, pure and tasty.
Slide 19: This slide highlights the product current positioning with expected repositioning target which includes healthy and tasty product, target audience kids, millennials and adults.
Slide 20: This slide highlights the product current negative impacts in the market which needs to be change into positive consideration for product composition and product reaction.
Slide 21: This is a Table of contents for brand repositioning strategy to meet current customer expectations
Slide 22: This slide highlights the product repositioning process which includes steps - identify target audience, evaluate product features, check product USP, evaluate competitors and promote and maintain product position.
Slide 23: This is a Table of contents for brand repositioning strategy to meet current customer expectations
Slide 24: This slide highlights the brand repositioning steps for product innovation which includes collect customer feedback, conduct competitor research, evaluate brand logo and revamp advertising strategy.
Slide 25: This slide showcases the color scheme selection for chocolate and packaging which includes ebony, cream, tan and carafe color for chocolate with black and purple color for packaging.
Slide 26: This slide showcases the product pricing repositioning strategy which includes price skimming strategy, penetration pricing strategy and economy pricing strategy.
Slide 27: This slide highlights the process to revamp product tagline which includes focus, meaningful, memorable, short, and integrate with example of product tagline
Slide 28: This slide highlights the process to revamp product tagline which includes focus, meaningful, memorable, short, and integrate with example of product tagline
Slide 29: This slide highlights the process to update and redesign product logo which includes conduct audit, decide key elements and get feedback from the customers.
Slide 30: This slide highlights the age wise breakdown of product offering which showcases target audience kids, millennials, adults with points of parity and point of difference.
Slide 31: This slide highlights the strategy to develop customer engagement which includes online chatbots for website, employee development and rewards program for customer satisfaction
Slide 32: This slide highlights the strategy for product packaging which includes safety, differentiation, convenience, and product reinforcement for qualitative repositioning.
Slide 33: This slide highlights improvement packaging performance with reduction of plastic packaging and follow reduce recycle and rec
Slide 34: This is Table of contents for brand repositioning strategy to meet current customer expectations
Slide 35: This slide showcases the online marketing strategy for product repositioning which includes influencer marketing, email marketing, and social media marketing platforms.
Slide 36: This slide showcases outdoor marketing strategies which involves shop sign board, retail advertising, outdoor events and sponsorship for the promotion of the brand products.
Slide 37: This is Table of contents for brand repositioning strategy to meet current customer expectations
Slide 38: This slide highlights the repositioning of corporate social responsibilities which includes relevance aspect, believability aspect and distinctiveness aspects.
Slide 39: This is Table of contents for brand repositioning strategy to meet current customer expectations
Slide 40: This slides highlights the sales analysis after product repositioning which showcases before during after revenue breakdown by region and revenue breakdown by different products.
Slide 41: This slide highlights the key performance indicator of product repositioning which includes product sales, product demand in the market, position in the market and social media channels growth rate.
Slide 42: This slide highlights product reposition dashboard which showcases product attributes, advertising awareness, market share, product commitment, repeat purchase and message association.
Slide 43: This slide highlights the product reposition dashboard which showcases market share in regions, emerging markets, after repositioning planned vs actual sales and product revenue by month.
Slide 44: This is an Icon slide
Slide 45: This is Additional slide.
Slide 46: This is a Target slide that can be used to present company's target.
Slide 47: This is a SWOT analysis slide that can be used to conduct comparative analysis
Slide 48: This is an Idea generation slide that can be used to present innovative ideas.
Slide 49: This is a Timeline slide that can be used to present series of events.
Slide 50: This is a Post it notes slide that can be used to present important information.
Slide 51: This is a Finance slide to present company's finances.
Slide 52: This is a Column chart slide to compare different elements.
Slide 53: This is a Road Map slide to present series of events.
Slide 54: This is a 30 60 90 days plan to create a robust plan.
Slide 55: This is a Thankyou slide for acknowledgment.