Increase revenue by measuring customer behavior complete deck
Understanding customer behavior is of critical importance in getting actionable insights for increasing revenue of the business. Not only does customer behavior insights help to acquire more customers at cheaper costs, it also helps a business formulate strategies to better engage them and reduce customer churn. Analyzing customer behavior requires a business to study a customers on site or online behavior. How much time do they spend on the website Which products are browsed the most Likewise, customers purchasing history also gives interesting insights. Which products are brought the most Which days bring in the most sales All these behaviors give insight to marketing and sales team for making appropriate strategies. Customer Behavior analytics also involve studying email engagement analytics. Out of how many emails sent to the customers were opened. How many were clicked at and how many eventually resulted in a sale The best performing email campaigns can be replicated to drive more revenues in future. Lastly, customer experience analytics give the businesses an honest feedback of the effort customer has to put to resolve issues, their satisfaction score and loyalty score. All these customer behaviors cumulatively give wealth of data and insights to create the best marketing strategy, product strategy, sales strategy, and in turn business growth strategy.
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This complete deck can be used to present to your team. It has PPT slides on various topics highlighting all the core areas of your business needs. This complete deck focuses on Increase Revenue By Measuring Customer Behavior Complete Deck and has professionally designed templates with suitable visuals and appropriate content. This deck consists of total of fifty four slides. All the slides are completely customizable for your convenience. You can change the colour, text and font size of these templates. You can add or delete the content if needed. Get access to this professionally designed complete presentation by clicking the download button below.
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Content of this Powerpoint Presentation
Slide 1: This slide introduces Increase Revenue by Measuring Customer Behavior. State your Company name and begin.
Slide 2: This slide displays Table of Contents.
Slide 3: This slide shows Why measure Customer Behavior. The biggest companies are measuring customer behavior to create a better customer experience and drive customer acquisition, retention & growth.
Slide 4: This slide shows Customer Behavior: Driver of Customer Acquisition, Retention & Growth.
Slide 5: This slide depicts the Ways by which Customer Behavior can be Studied
Slide 6: This slide highlights Customer Persona – The traditional approach to understanding customers
Slide 7: This slide shows Customer Journey Mapping.
Slide 8: This slide represents Customer Behavior Analytics- Categories of Behavior.
Slide 9: This slide depicts Customer Lifecycle Statistics.
Slide 10: This slide showcases Customer Acquisition Channels. Understand how users find your website. The most profitable channels should be targeted for increasing customer base.
Slide 11: This slide shows Website Behavior- Website Visits & Sources
Slide 12: This slide depicts Website Behavior- Products Browsed.
Slide 13: This slide displays Customer Lifecycle Statistics. Measure the engagement of a segment of a customers with your brand – their last time of purchase and session. Each segment should be targeted differently by the marketing department.
Slide 14: This slide shows Purchasing Behavior Analytics
Slide 15: This slide showcases Customer Shopping Behavior. Analyze the spending habits of your customers including their devices and order value. Marketing strategies should align with these statistics.
Slide 16: This slide showcases Customer Shopping Behavior.
Slide 17: This slide shows Cart Recovery Dashboard.
Slide 18: This slide presents Email Engagement Dashboard. Email engagement metrics help you understand which email campaigns saw the highest open rate and click-through rate. It also gives you an idea of how different age groups interact with your emails helping you customize the content accordingly.
Slide 19: This slide showcases Email Engagement Dashboard. Email engagement dashboards can also capture the engagement rate depending on the device used and time spent on the emails.
Slide 20: This slide represents Cart Abandonment Email Campaign & Recovery. Cart Abandonments can be targeted to increase revenue for the company. Measure which email campaign helped you recover the most revenue.
Slide 21: This slide shows Cart Recovery Dashboard. Measure which email campaigns brought the most recovery, which age group responded the best, and other KPIs via a dashboard.
Slide 22: This slide showcases Cart Recovery Dashboard. Measure which email campaigns brought the most recovery, which age group responded the best, and other KPIs via a dashboard.
Slide 23: This slide presents Customer Experience Metrics
Slide 24: This slide shows Measuring Net Promoter Score. The Net Promoter Score measures the willingness of customers to recommend the company's products or services to others. It helps in gauging the customer's overall satisfaction with the company's product or service.
Slide 25: This slide shows Measuring Net Promoter Score. The Net Promoter Score measures the willingness of customers to recommend the company's products or services to others. It helps in gauging the customer's overall satisfaction with the company's product or service.
Slide 26: This slide presents Customer Satisfaction Score (CSAT)
Slide 27: This slide is about measuring Customer Churn Rate.
Slide 28: This slide shows Customer Retention Rate. Customer Retention Rate measures how many customers continue to be customers in the subsequent year. You get to know if your retention strategies are working or not.
Slide 29: This slide shows Customer Lifetime Value. Measure the total business a customer brings over the whole period of their relationship with your brand. This helps to develop strategies to acquire new customers at lower cost and retain existing ones while maintaining profit margins.
Slide 30: This slide shows Customer Effort Score (CES).
Slide 31: This slide shows Customer Surveys. Roll out customer surveys to get detailed customer feedback of their shopping experience, challenges and suggestions.
Slide 32: This slide shows Strategies for Increasing Revenue.
Slide 33: This slide is about Personalizing the Customer Experience.
Slide 34: This slide depicts Creating Profile of High Value Customers. Create a profile of the most valuable customers. Try to acquire and target such customers with similar behaviors to multiply profits for the business.
Slide 35: This slide tells about Focus Acquisition Budget on High Value Customers
Slide 36: This slide represents Strategies for Boosting Customer Acquisition (Top of the Funnel).
Slide 37: This slide shows Strategies for Higher Conversions (Middle of the Funnel).
Slide 38: This slide shows Strategies for Higher Conversions (Lower Funnel)
Slide 39: This slide covers Strategies for Higher Revenue (Post Funnel)
Slide 40: This is Increase Revenue by Measuring Customer Behavior Icons Slide
Slide 41: This slide is titled as Additional Slides for moving forward.
Slide 42: This is Agenda Slide slide.
Slide 43: This slide shows Company Introduction with Background, Capabilities, and Accrediation.
Slide 44: This displays Our Mission, Vision and Values.
Slide 45: This slide highlights Our Goals.
Slide 46: This slide shows Bar Chart Template with Products Comparisons.
Slide 47: This slide shows Pie Chart Template with different products comparisons.
Slide 48: This is Marketing Dashboard Template.
Slide 49: This slide shows Marketing Funnel Template.
Slide 50: This slide depicts Linear Diagram.
Slide 51: This slide showcases Circular Diagram.
Slide 52: This slide shows Marketing Roadmap Template.
Slide 53: This slide depicts Timeline Template.
Slide 54: This is Thank You slide with Address, Contact number and Email address.
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