Customer Life Cycle Model Powerpoint Presentation Slides

Slide 1: This slide introduces Customer Lifecycle Model. State Your Company Name and get started.
Slide 2: This is a Deck Outline slide showing- Acquistion Channels/ Tools, Segmentation, Marketing, Campaigns & Promotion, Targeting Audience, Costing, Understand the needs, Customer Retention, CA Strategies, Customer Loyalty Framework, CA Framework, Customer Satisfaction & Feedback, Customer Lead framework, Key Metrics.
Slide 3: This slide shows Segmentation & Targeting displaying- Customers Segmentation, Customer Segmentation - Market Sizing, Target Prospects.
Slide 4: This slide presents Customer Segmentation divided into- Geographic: Region, Country, Population, Climate. Demographic: Age, Gender, Nationality, Ethnicity, Occupation, Income, Family Size. Psychographic: Lifestyle, Personality, Values, Interest. Behavioral: Brand Loyalty, Benefits, User Status, Usage Rates, Occasion, Readiness to buy. We have classified customer segments into four basic categories; you can fill in the details as per the requirements.
Slide 5: This slide presents Customer Segmentation – Market Sizing. It is a framework indicating all the key aspects of customer acquisition Segmentation. You can edit the steps and numbers based on your requirement.
Slide 6: This slide presents Target Prospects (Option 1 of 2) of different factors listed.
Slide 7: This slide presents Target Prospects (Option 2 of 2) of different factors listed.
Slide 8: This is Understanding Customer Needs slide showcasing- Understand your customer, What they do, When they buy, How they buy, What they expect of you, If your customers expect reliable delivery & you don't disappoint them, you stand to gain repeat business.
Slide 9: This slide presents Customer Acquisition Strategies displaying- Acquisition Strategy Plan, Customer Acquisition Strategy, Demand Creation Strategy, Sales Force Automation, Sales Force Automation Benefits.
Slide 10: This slide presents Customer Acquisition Strategies displaying- Acquisition Strategy Plan, Customer Acquisition Strategy, Demand Creation Strategy, Sales Force Automation, Sales Force Automation Benefits.
Slide 11: This slide shows Acquisition Strategy Plan displaying- Driving Traffic: Advertisement, Social media marketing, SEO, Blogs. Nurturing: Lead nurturing tactics, Email and marketing automation, Marketing and sales enablement. Sales: Sales force automation. Conversion: Lead Generation, Lead management, Analytics, Lead scoring. It is a framework indicating all the key aspects considered while making acquisition strategy
Slide 12: This slide presents Demand Creation Strategy divided into- Co Create: Partner Marketing, Influencers, Analysts, Peers, Authors, Academia, Thought Leaders. Chase: Database development, Account Intelligence, Digital assets, Social media, Sales calls, Incubation, Interactive email, Appointment setting. Caught: Website tracking, Reverse look-up, Digital assets, Incubation, Interactive email, Account intelligence. Come: Social media, Content, Endorsements, Credentialism, Birds of a feather, Starburst, Various ways of Demand Creation have been listed. You can choose the suitable ways as per your requirement.
Slide 13: This is Sales Force Automation slide showing- Core Functions of Sales People, Marketing Profiling, Prospecting, Opportunity Management, Forecast Sales Analysis, Sales Activity Management, Assets, Annual Sales Planning, Contracts, Email Management, Expense Management, Support, Measuring Key Metrics, Event Management. Sales Force Automation is method that automatically handles different sales process. We have listed down various processes that can be managed by the tool. You can choose the suitable ways as per your requirement
Slide 14: This slide shows Sales Force Automation Benefits such as- Reduces sales cycle, Increases deal closure, Cuts down the sales administrative time. Sales Force Automation enable businesses to provide support to their customers and employees leading to faster growth.Below is an example showing the improvement in customer acquisition process by implementation of Sales Force Automation
Slide 15: This slide shows Customer Acquisition Strategies displaying- Customer Acquisition Framework, Customer Acquisition Funnel, Customer Acquisition Process.
Slide 16: This slide shows Customer Acquisition Framework displaying- Content Strategy: Tweets, Blog Post, White Papers, Sales Page. Customer Lifecycle: Visitors, Prospect, Active Users, Customers. Sales Funnel: Leads, Qualified Leads, Opportunity, Closed, Onboarding. We have listed down the key strategies which help in developing customer acquisition framework. These strategies have been explained in the subsequent slides.
Slide 17: This slide shows Content Strategy with the following subheadings- Awareness: Blogs, Articles. Education: Whitepapers, eBooks, Webinars, Industry Research, Thought Leaders Interviews. Selection: Sales Presentations, Competitive Analysis, Product Specs, Implementation Plan, Case Studies. Training: Workshops, Product Webinars, Product Manuals, Support Knowledgebase, FAQ. It is important to understand the steps a potential customer may take in going through the content and become customer from passer-by to paying product evangelist. Various ways of Content Strategy have been listed. You can choose the suitable ways as per your requirement
Slide 18: This slide shows a Sales Funnel with- Churn Rate, Marketing Team, Marketing to sales Handoff, Customer Success Team, Leads(inbound/Outbound), Filtering Bad Data, Marketing Qualified Lead(mql), Lead Scoring/Nurturing, Sales Qualified Lead(sql), Qualification: Budget / Authority / Need / Timeframe, Opportunity, Proof Of Concept(pop), Proposal / Negotiation, Closed, Product Setup, Onboarding, Training, Renew/Upsell, People. It is a framework indicating all the key aspects of Sales Funnel. You can edit the framework by adding numbers of your company.
Slide 19: This is Customer Lifecycle slide displaying- Visitors, Conversion, Prospect, 1st Value unit delivered, Activated users, Paid, Customer, Daily Monthly User, Active Customer, Renew / Upsell, Loyal Customer, Referrals / Net, Promoter Score, Conversion, Activation, Close, DAU, Renewal in terms of People and Rate It is a framework indicating all the key aspects of customer Lifecycle. You can edit the framework by adding numbers of your company.
Slide 20: This slide shows Customer Acquisition Funnel displaying- Purchases become loyal, repeat customers, Web site shoppers, Complete their purchases, Web site visitors become shoppers, Ad viewers become Web site visitors, Ads are shown on Web pages, Needs identification, Evaluate alternatives & make selections, Purchase, Conversion of shoppers into loyal supporters of product, service, & brand, It is a framework indicating all the key aspects of customer acquisition funnel. You can edit the funnel based on your requirement
Slide 21: This slide shows a Customer Acquisition Process displaying- Leads, Customer Relationship Management, Cold Leads, Hot Leads, Send Email Again, Follow up process, Send Email Again, Follow Up Process, New Customer Acquired, CRM, No Response, Positive Response, Email Campaign, Call Center, Options, Clients, Visit Web-Presence, SEO, Analytics, Market Research, Blog, Social Network, Social News. It is a framework indicating all the key aspects of customer acquisition funnel . You can edit the funnel based on your requirement
Slide 22: This slide shows Customer Lead Framework showing- Generation Strategy, Nurturing Lifecycle, Nurturing Process, Scoring, Conversion Process.
Slide 23: This slide shows Lead Generation Strategy divided into- Analytics Strategy: Page Visits, Sources, Competitors, Reach, Blog Analytics, Lead Generation. Content Strategy: Landing pages, Web Pages, Blog Posts, Call to Action. Conversion Strategy: Nurture Lead, Segment List, Leads, Prospects. Promotion Strategy: Social Media, Publish Social, Manage Email. SEO Strategy: Keywords, On-Page SEO, Off-Page SEO. We have identified 5 key strategies for generating lead. You can highlight the tactics which your company might implement, under each strategy
Slide 24: This slide shows a Lead Nurturing Lifecycle with Get Customers: Grow Customers: Viral Loop, Up-sell, Next-Sell, Referrals, Cross-sell, Keep Customers, Acquire, Activate, Contests, Events, Blogs, RSS Emails, Loyalty Programs, Outreach Programs, Product Updates, Social Media, Media, Articles. With lead nurturing, however, you can bring those leads through your sales funnel and garner increased response rate. We have mentioned some possible tools at each stage which would be helpful in nurturing customers.
Slide 25: This slide shows a Lead Nurturing Process.
Slide 26: This slide presents a Lead Scoring matrix table.
Slide 27: This slide shows Lead Conversion Process displaying- Leads, Pipeline, Sales.
Slide 28: This slide shows Acquisition Channels/Tools displaying- Customer Acquisition Tools, Customer Acquisition cost by Channel, Client Referral Report, Social Media Marketing.
Slide 29: This slide lists Customer Acquisition Tools such as- Social Media, PR, Blogging, Customer Case Studies, Webinar/Virtual Events, Search, E-newsletters, Whitepaper, Display/Ad Banner, Mobile, Video Portals, Custom Publishing Email Microsites.
Slide 30: This slide shows Customer Acquisition Cost by Channel (1 of 2) displaying- Search, Online, Email, Direct Mail, Yellow Pages.
Slide 31: Customer Acquisition Cost by Channel (2 of 2) Total Customers, New Customers, Repeat Customers, Paid Channels, Free Channels, SEM, Affiliate, Offline, Ads, Direct to Site, SEO.
Slide 32: This slide presents Client Referrals in graph form.
Slide 33: This slide shows Contacted Client Referral Report Proposal converted, Proposal sent, Received referral revenue, Generated by sent referrals, Received referrals, Sent referrals, Calendar events. Input your data to generate a referral report to formulate further strategies your client referral program.
Slide 34: This slide presents Social Media Marketing aspects to be shown of different platforms.
Slide 35: This slide presents Social Media Marketing aspects to be shown of different platforms.
Slide 36: This is Marketing, Campaigns & Promotion slide showing- Marketing Campaigns, Customer Acquisition Campaigns, Marketing Reach by Channels, Marketing Roadmap, Word of Mouth Marketing, Marketing Growth Strategy.
Slide 37: This slide also shows Marketing, Campaigns & Promotion (Option 2 of 2)
Slide 38: This is Marketing Campaigns slide with- Print Ads, Online Advertising, Trade Fairs, Tele Marketing, Canvassing, Referrals, Direct Mail, Marketing Campaigns.
Slide 39: This slide shows Customer Acquisition Campaigns. We have listed down a few ways through which you can acquire customers, you can choose any basis your requirements.
Slide 40: This is Marketing Reach by Channels slide showing- Emails, Online Media, Print Ads, Referrals, Trade Fairs, Tele Marketing, Last Year’s Acquisition Sources, Top Performing Channels, Online Media, Emails, Print Ads, Non-Scalable Channels, Referrals, Trade Fairs, Tele Marketing. We have mentioned the best and worst channels for marketing reach, you can edit the data as per your requirements.
Slide 41: This slide displays Marketing Roadmap. It shows how efficient each medium of marketing has been in the last few months, you can edit it as per your requirements.
Slide 42: This is Word of Mouth Marketing (Wom) slide with three parameters- POSITIVE (promoter), NEGATIVE (saboteur), NEUTRAL (passive). This slide shows how effectively WOM as a strategy can be used, you can edit the text as per your requirements.
Slide 43: This slide shows Satisfaction With Word-of-Mouth Marketing & Social Media Tactics. We have listed some key Statistics indicating satisfaction level through WOM and other social medias, you can alter them as per need.
Slide 44: This slide shows Marketing Growth Strategy with these listed factors- Marketing & Sales, Customer Service, Product Development. These are some of the strategies undertaken at various stages of customer acquisition, you can alter them as per the need.
Slide 45: This slide shows Ideal Acquisition Cost Model with- Cost Model for Web based Business, Cost Model for Direct Salesforce, Customer Acquisition Cost.
Slide 46: This slide presents Ideal Acquisition Cost Model with its factors and components. Use as per your business requirement.
Slide 47: This slide shows Customer Acquisition Cost (1 of 2) For a Web driven business. These are some of the factors undertaken to calculate the Customer Acquisition Cost, you can modify them as per your requirements.
Slide 48: This is another slide showing Customer Acquisition Cost (2 of 2).
Slide 49: This slide shows Customer Retention. We have listed three of its components, you can alter as per your need.
Slide 50: This slide shows Customer Retention Strategies listed as- Questionnaire/ Surveys, Premiums & Gifts, Overcome Buyers Remorse, Loyalty Programs, Regular Reviews, Personal Touches.
Slide 51: This slide states Customer Retention Benefits. Alter/ modify as per need.
Slide 52: This is Customer Retention Impact slide showing- Impact, Capabilities, Results.
Slide 53: This slide shows Customer Loyalty with- Customer Loyalty Lifecycle, Loyalty Program Performance Dashboard.
Slide 54: This slide also shows Customer Loyalty with relevant imagery. Use it as per your requirement.
Slide 55: This slide presents Customer Loyalty Lifecycle framework. Its steps include- Engage, Loyalty, Reward, Grow, Retain, Nature. You can modify it basis your requirements.
Slide 56: This slide presents Loyalty Program Performance Dashboard in charts and graphs. You can evaluate the loyalty performance on the basis of these parameters and can alter them as per your requirement.
Slide 57: This is Customer Satisfaction & Feedback slide.
Slide 58: This is a Feedback slide with the parameters- Elevate Suggest Inquire Reflect Obtain customers opinion about the company’s products and make changes accordingly.
Slide 59: This slide also presents Customer Feedback. Enter the feedback results in this infographic slide to create an everlasting impact on the audience.
Slide 60: This is Customer Satisfaction (1/2) dashboard slide showing Key Performance Indicators. Use it indicate the customer satisfaction level and can alter it on the basis your requirement.
Slide 61: This is another Customer Satisfaction (2/2) slide presented in a graphical form.
Slide 62: This slide shows Key Metrics. Monitor the performance on the basis of these mentioned parameters, you can alter them as per your requirements.
Slide 63: This slid shows Ansoff Matrix For Growth Strategy. Use it as per your requirement.
Slide 64: This slide presents Customer Acquisition Strategy in a funnel form. We have listed a few key aspects. Make use of them or add your own.
Slide 65: This is a COFFEE BREAK slide to halt. Alter as per need.
Slide 66: This slide forwards to Charts and Graphs. Alter as per need.
Slide 67: This is a Pie Chart slide to show product/ entity comparison, specifications etc.
Slide 68: This is a Scatter Chart slide to show product/ entity growth, comparison etc.
Slide 69: This is a Stacked Column graph slide to show product/ entity comparison, specifications etc.
Slide 70: This slide is titled Additional Slides to move forward. You can change the slide content as per need.
Slide 71: This slide contains Our Mission, Vision, Goal with text boxes.
Slide 72: This slide helps depict Our Team with text boxes.
Slide 73: This is a Financial score slide. State financial aspects, information etc. here.
Slide 74: This is a Location slide to show presence of two entities etc. on a world map image.
Slide 75: This slide shows Target image with text boxes.
Slide 76: This slide shows a Mind map for representing entities.
Slide 77: This is a Thank You slide with Address# street number, city, state, Contact Numbers, Email Address.