SEO For Healthcare Industry Detailed Strategy And Action Plan Edu Ppt

Slide 3

This slide covers details on what SEO does for healthcare practice. It depicts that SEO shores up the rankings for a keyword and you get a lot of free traffic. The top spot gets the most traffic, and almost all of the traffic goes to the players on the first page.

Instructor's Notes:

What’s involved in healthcare SEO.

• Setting up your local listings in Google My Business, Bing Places, and Yahoo Local
• Wisely-targeted, natural keyword usage
• An optimized URL for individual pages
• Earning backlinks from other sites
• Creating quality content consistently
• Ensuring backend things like title tags and image tags are optimized as well

Slide 4

This slide covers details on why SEO is important for the healthcare businesses. There are reasons such as the search box on the browser brings visitors that are potential customers, growing competition, and local SEO.

Slide 5

This slide covers competitor analysis as SEO strategy for healthcare industry. It also depicts that this research will assist businesses in better identifying opportunities and preparing for potential threats 

Instructor's Notes:

• A competitor analysis will evaluate the strengths and weaknesses of your competitors 
• The results of this research will assist you in better identifying opportunities and preparing for potential threats
• Use the findings of this analysis to develop practical goals, like enhancing the website's user interface, adjusting the scheduling of campaigns to better match with peak search hours, or developing keyword-rich content to answer popular search questions

Slide 6

This slide covers medical keyword research as SEO strategy for healthcare industry. It also depicts that businesses should evaluate and improve upon their competitors' internet marketing techniques.

Instructor's Notes:

Consider the following metrics to have a better idea of the average number of times a term is searched and the number of clicks it receives from potential customers:

• Search volume (starting from 1K)
• Keyword difficulty
• Cost-per-click (CPC)
• Clicks volume

Steps for Keyword Research

• Your own insights
• Google related search results and ‘smart’ search results or ‘featured snippets’
• See what other people are talking about in comments
• Wikipedia page 

Slide 7

This slide covers creating high-quality content as SEO strategy for healthcare industry. It also depicts that creating relevant content that generates leads means building a solid brand that improves credibility, strengthens your brand image, and expands the market presence.

Instructor's Notes:

Write new and update old content based on keywords

By continuously improving your content, you may leverage SEO for physicians, medical practices, or digital health goods in three ways:

• Only write things that matter. If your content solves your readers’ inquiries while being SEO-friendly, it will beat your competitors’ content
• Update your old content. Update and revise your blog posts at least every six months following new keywords and trends
• Make content update a cycle, not a single activity. Search engines love when content is regularly updated, resulting in better rankings

Slide 8

This slide covers link building and quality backlinks as SEO strategy for healthcare industry. It also depicts that getting quality backlinks is an important task as low quality links can lower the domain authority and website rank in SERP

Instructor's Notes:

Backlinks are the inverse of internal links since they connect pages to other domains. For instance, if Wikipedia links to your website, then you have a Wikipedia backlink.

Link building helps you to:

• Improve your rankings because Google considers backlinks to be votes of confidence
• Increase the discoverability of your website because crawlers love to revisit popular pages
• Drive referral traffic by directing readers to your website and projecting you as a subject matter expert

To make the most of your backlinks, consider the following steps:

• Include your website with free healthcare listings and ratings
• Republish your content on additional platforms like as ClinicAll, Healthcare in America, and Tincture
• Submit your articles or op-eds to local healthcare authorities, including digital publications, newsletters, and blogs

Slide 9

This slide covers as local SEO strategy for healthcare industry. It also depicts that Google's search engine requires websites in the YMYL category to adhere to stringent quality criteria and ranks them based on their knowledge, authority, and trustworthiness. 

Instructor's Notes:

Nearly half of all Google searches are local services. Furthermore, many healthcare companies fail to claim their Google My Business (GMB) page.

It enables landing pages or out-of-date websites to continue receiving traffic from potential customers. Consider the following questions as a fast way to fine-tune your GMB section:

• What are our keywords? Why do they send us the most traffic? What is the search volume for our most important keywords?
• What queries did our consumers look up this month on Google? Can we provide clear answers in our Q&A section?
• How soon do we respond to comments on our local page? Can we make this procedure better?

Slide 10

This slide covers website speed & mobile use optimization as SEO strategy for healthcare industry. It depicts that websites should ensure that they have a responsive design, mobile-friendly content, and buttons that are large enough to tap.

Slide 11

This slide covers image and video optimization as SEO strategy for healthcare industry. It also depicts that use of "Alt" tags improves the accessibility of the website and its topic relevancy. 

Instructor's Notes:

Google's search ranking guidelines state that content should be optimized for humans rather than robot crawlers. However, by including additional information about the media you post, search results may become far more relevant, resulting in higher-quality traffic to your website.

Slide 12

This slide covers healthcare SEO strategy checklist. It includes optimization of meta & title tags, correct internal link utilizations, optimization of media, generating high-quality backlinks, etc.

Slide 13

This slide covers dos and don’ts of the healthcare SEO such as creating landing pages with responsive design, optimizing for mobile, not taking backlinks from low quality websites, etc.

Additional Slide 1

This slide contains icons related to Search Engine Optimization (SEO). The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 2

This slide can be edited to provide information about one's organization. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 3

This editable slide can be used to share the organization's vision, mission, and goals. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 4

This slide can be edited to provide information about the organization's core team. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 5

This slide can be used to present multiple discussion ideas to the stakeholders concerned.

Additional Slide 6

This slide contains an editable 30-60-90-day plan to suit the presenter's needs.

Additional Slide 7

This slide contains a timeline to showcase multiple milestones of the organization.

Additional Slide 8

This slide contains a roadmap template for effective strategic planning. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 9

This fully editable training certificate template can be presented to attendees post the successful completion of training.