Customer acquisition strategic planning process for new customers and improving retention rate complete deck

Slide 1: This title slide presents the Customer Acquisition Strategic Planning Process for New Customers and Improving Retention Rate. Add the name of your company here.
Slide 2: This slide presents the Agenda for Customer Acquisition Strategy Plan. This includes: Drafting a plan to acquire a specific set of customers and managing the risks involved in the same, Highlighting the specific steps and strategies necessary for the implementation of the approved acquisition strategy, etc.
Slide 3: This slide contains the Table of Content. This includes: Acquisition Strategy Plan Overview and Scope, Measuring Customer Acquisition Strategy Effectiveness, Estimated Performance Targets after implementing Acquisition Strategy.
Slide 4: This is a table of content slide showing Acquisition Strategy Plan Overview and Scope. This includes: Acquisition Strategy Plan Overview with Business Details, Need of a Customer Acquisition Strategy Plan, Scope for Customer Acquisition Strategy Plan, and Challenges faced during Acquisition Strategy Plan Implementation.
Slide 5: This slide presents the Acquisition Strategy Plan Overview with Business Details. It shows details about the Customer Acquisition strategy Plan with acquisition details, target audience, online and offline acquisition strategy to follow, estimated costs in the acquisition, etc.
Slide 6: This slide is part 1 of 2 of Why we need a Customer Acquisition Strategy Plan. It shows the performance parameters of the company such as NPS (Net Promoter Score), customer churn rate, customer retention rate, etc. for 3 years.
Slide 7: This slide is part 1 of 2 of Why we need a Customer Acquisition Strategy Plan. It shows the performance parameters of the company such as Low customer retention rate, low conversion rate, low number of leads, the decline in revenue, etc.
Slide 8: This slide presents the Scope for the Customer Acquisition Strategy Plan. It shows the scope of the Customer Acquisition Strategy Plan such as Customer Acquisition Objectives, costs involved in customer acquisitions, strategies to be used, communication channels that can be used, etc.
Slide 9: This slide presents the Challenges Faced During Acquisition Strategy Plan Implementation. It shows the problems that the company faces in implementing a Customer Acquisition strategy Plan such as problems in capturing customer attention, creating a good experience with the clients, unclear buyer persona, etc.
Slide 10: This is a table of content slide showing the Customer Acquisition Strategic Planning Process and Elements. This includes: Acquisition Strategy Planning Process and Stages, Requirements to Draft a Customer Acquisition Strategy Plan, Choosing an Appropriate Customer Acquisition Strategy, Online Customer Acquisition Paid Advertising Strategy, Offline Customer Acquisition Event Marketing Strategy, Customer Acquisition Strategies, and Costs Involved, Analyzing Online and Offline Customer Acquisition Strategies, Goals to achieve by Implementing Customer Acquisition Strategies, Estimating Customer Acquisition Costs, Measures to minimize Customer Acquisition Costs, Types of Customer Referral Programs and their Outcomes, Effective Communication Channels to Reach the Audience, Types of Email and Blogging Campaigns in Customer Acquisition Plan, Strategies to Increase Brand Awareness and Estimate Costs, Brand Awareness Campaign Goals in Acquisition Strategy Plan, and Landing Page Optimization Tools that can be Used.
Slide 11: This slide presents the Acquisition Strategy Planning Process and Stages. It shows the planning processes involved in Customer Acquisition Strategy such as attracting the audiences, Convert the leads, lead nurturing, and implementing the sales.
Slide 12: This slide presents the Requirements to Draft a Customer Acquisition Strategy Plan. It shows the pre-requisites of an acquisition strategy plan such as defining an acquisition strategy, Estimating Acquisition Cost, defining the target audience, enhancing customer engagement, optimizing landing pages, etc.
Slide 13: This slide presents Choosing an Appropriate Customer Acquisition Strategy. It shows various Online and Offline Customer Acquisition Strategies such as Paid Advertising, Social Media Marketing, Email Marketing, Event Marketing, Banners, and Billboards, etc.
Slide 14: This slide presents the Online Customer Acquisition Paid Advertising Strategy. It shows various Online Customer Acquisition Strategies such as Display Ads, Social Media Ads, Remarketing/Retargeting, Video Ads, Native Advertising, etc.
Slide 15: This slide presents the Offline Customer Acquisition Event Marketing Strategy. It shows various Offline Customer Acquisition Strategies such as Press Releases, Influencer Marketing, Blogging, etc.
Slide 16: This slide presents the Customer Acquisition Strategies and Costs Involved. It shows various customer acquisition strategies (Paid marketing, Organic Search Marketing), their respective description and cost per customer, etc.
Slide 17: This slide presents the Analyzing Online and Offline Customer Acquisition Strategies. It provides a table that analysis various online and offline customer acquisition strategies, their respective shares and likes per month, followers per month, etc.
Slide 18: This slide presents the Goals to Achieve by Implementing Customer Acquisition Strategies. It lists down various objectives behind the implementation of Customer Acquisition Strategies such as the increase in sales revenue, lead generation, improve brand awareness, reduce acquisition costs, etc.
Slide 19: This slide presents the Estimated Customer Acquisition Costs. It shows the calculation of customer acquisition costs when variables such as cost of sales, cost of marketing, and new customers acquired are provided.
Slide 20: This slide presents the Measures to Minimize Customer Acquisition Costs. It lists down various measures to reduce and minimize the Customer Acquisition Costs such as improving website conversion rates, by implementing a referral program, streamlining the sales cycle, implementing effective CRM strategies, etc.
Slide 21: This slide presents the Types of Customer Referral Programs and their Outcomes. It shows various types of customer referral programs that can be used to acquire more customers such as direct referrals, Implied referrals, tangible referrals, and community referrals
Slide 22: This slide presents Effective Communication Channels to Reach the Audience. It slide shows various communication channels that can be used to reach the target audience and convey the message, their respective costs per year, and the information richness and quality of each channel.
Slide 23: This slide presents the Types of Email and Blogging Campaigns in the Customer Acquisition Plan. It shows Multiple Types of Email and Blogging Campaigns That Can Be Used Along with Their Estimated Costs, Estimated Profits, And Target Audience For Each Campaign.
Slide 24: This slide presents the Strategies to Increase Brand Awareness and Estimate Costs. It shows the strategies that can be used to increase brand awareness such as Influencing Partnership, PPC (Pay Per Click) Ads, Event Hosting, Blogging, etc. along with their estimated implementation costs.
Slide 25: This slide presents the Brand Awareness Campaign Goals in Acquisition Strategy Plan. It shows the goals and objectives behind running a brand awareness campaign such as increasing Impression and click volume, increasing the CTR rate, reducing CPC, increasing the number of shares and likes, etc. along with their priority (high, medium, and low).
Slide 26: This slide presents the Landing Page Optimization Tools that can be Used. It shows some landing page optimization tools that can be used to capture potential leads such as Unbounce, Pingdom, Leadformly, Google Analytics, AB Testing, etc.
Slide 27: This is a table of content slide showing Measuring Customer Acquisition Strategy Effectiveness. This includes: Google Analytics Dashboard for User Tracking, AB Testing for Website Statistical Analysis, and Analyzing Search Engine Console Report.
Slide 28: This slide presents the Google Analytics Dashboard for User Tracking. It shows a dashboard that measures actual and targeted users, page views, bounce rate, traffic channels, goals, audience metrics, average time on site, etc.
Slide 29: This slide presents the AB Testing for Website Statistical Analysis. It shows an AB testing table that compares variations of the website landing pages based on visits, conversions, statistical significance, unique visitors, etc.
Slide 30: This slide presents the Analyzing Search Engine Console Report. It shows a search engine console report for the past 5 days that compares various media channels based on clicks, impressions, CTR (click-through rate), etc.
Slide 31: This is a table of content slide showing the Estimated Performance Targets after implementing the Acquisition Strategy.
Slide 32: This slide presents the Estimated Performance Targets after implementing the Acquisition Strategy. It shows the estimated performance targets that the company is aiming to achieve after implementing the customer acquisition strategy such as Net Promoter Score, churn rate, conversion rate, retention rate, etc.
Slide 33: This is the Icons Slide for Customer Acquisition Strategic Planning Process for New Customers and Improving Retention Rate.
Slide 34: This slide introduces the Additional slides.
Slide 35: This slide provides the Mission for the entire company. This includes the vision, the mission, and the goal.
Slide 36: This slide shows the members of the company team with their name, designation, and photo.
Slide 37: This slide contains the information about the company aka the ‘About Us’ section. This includes the Value Clients, the Target Audience, and Premium Services.
Slide 38: This slide presents a comparison between the Actual and Target percentages in finances.
Slide 39: This slide presents the Location with the Population in Countries such as the United States and China.
Slide 40: This slide contains Post It Notes that can be used to express any brief thoughts or ideas.
Slide 41: This slide is a Timeline template to showcase the progress of the steps of a project with time.
Slide 42: This slide presents Financial details of a project or the company.
Slide 43: This is a Thank You slide where details such as the address, contact number, email address are added.