Cross Cultural Communication Meaning Significance And Case Studies Training Ppt

Slide 1 to 4

These slides illustrate a case study on cross-cultural communication.

Slide 5

This slide illustrates various points showing the importance of cross-cultural communication.

Instructor’s Notes:

• To know the global market: There are no cross-border restrictions for businesses in the current scenario; hence companies are developing globally. To understand the global customer, a business unit should research and know factors like demographics, attitudes, values, and beliefs of different cultures. This understanding helps companies to win business globally
• Avoiding miscommunication: When people from different cultures exchange ideas and opinions, there are chances of miscommunication due to differences in language and attitudes. Understanding other cultures can ensure effective communication
• Creating a work environment of equal opportunity: In a multi-national corporation, success depends on the collective effort of people belonging to diverse cultures. Hence, to bring favorable results, each employee should be given equal and fair treatment. To accomplish this goal, it is important that the employer understands all cultures that the business operates in
• Enriching human resources: A business can hire skilled people from different cultures and other parts of the world if the cultural barriers are removed. This initiative of diversity will not only enriches the company’s human resources but also contributes to the growth and development of business