Case competition improve passenger kilometer of a railway company complete deck

Passenger Kilometre (total distance covered by the passenger) is one of the major key performance indicators (KPIs) to measure the performance of a Railway company. In order to increase profitability/revenue, every transport company (roads, railways, airways, or waterways) focuses on improving their Passenger Kilometre. The presentation is about a railway company, that has reported a continued decline in passenger-kilometer from the past few years. The company’s revenue, total passengers, operating income, etc., is declining due to reasons such as poor railway services, lack of connectivity, poor perception of the company in customers’ minds, etc. This presentation is helpful for any railway company (or company from any other industry) that is facing the challenge of decline in customers (passengers), passenger kilometers, revenue, profitability, etc. The presentation will help the companies to identify the new strategies or solutions to improve their perception in customers' minds and attract more customers. The strategies might help the company to face the problem and boost its customer base, revenue, profitability, as well as customer satisfaction rate. The main objective of the presentation is to analyze the reasons behind the decline in the company’s financial and operational performance, and help the company to identify the key measures or key strategies to boost its performance. This presentation covers the current situation of the company, key market trends, strategies (i.e. investment in new technologies, increase awareness, commercialization of railway stations, etc.), and timeline of strategy implementations. In addition to that, it covers marketing campaigns, cost estimation & profitability analysis, risk mitigation strategies, etc. In the end, it provides a forecast of major KPIs (revenue, operating income, total passengers, passenger-kilometer, customer satisfaction rate, etc.) and long-term plans of the company.

Slide 1: This title slide introduces Case Competition: Improve Passenger Kilometer of a Railway Company.
Slide 2: This slide presents the Agenda. It includes the Current Situation, Objective, Solutions, and more.
Slide 3: This slide presents the Table of Contents. The contents are Current Situation Overview, Problems, and Strategic Solutions, Strategy Implementation and Track Success Rate, Forecast - Post Strategy Implementation, and Dashboards – Railway Company Overview.
Slide 4: This slide introduces the Current Situation Overview. This includes a Brief Introduction About the Company, Current Situation - Total Number of Passenger Kilometer, Other Operational and Financial KPIs, and Major Steps Required to Overcome the Challenge.
Slide 5: This slide presents a Brief Introduction About the Company. It provides a brief overview of the company including business details, key facts (founded year, CEO name, employee count, revenue, etc.), mission and vision statements, etc.
Slide 6: This slide presents the Current Situation - Total Number of Passenger Kilometer. It provides a six years graph (2016-2021) of total passenger kilometers, that travelers have covered through ABC railway’s trains.
Slide 7: This slide presents Other Operational and Financial KPIs. The slide provides five years graphs of major KPIs (key performance indicators), which might help the company to track its performance. Covered KPIs include revenue, total passengers, operating income, customer satisfaction rate, etc.
Slide 8: This slide presents the Major Steps Required to Overcome the Challenge. The slide shows the table analysis of key steps (strategies) which the company required to overcome the challenge. In the table total of seven core strategies are analyzed based on four parameters (Increase train time, improve satisfaction rate, financial impact, and strengthen brand image) and from those seven top three strategies are finalized which the company will implement.
Slide 9: This slide introduces the Problems and Strategic Solutions. It includes Strategy 1 – Commercialization of Railway Stations, Strategy 2 – Investment on New Technology and Digitalization, Strategy 3 – Investment on Marketing and Branding of Railways, Focusing on Customer Satisfaction, Brand Image – Things Comes to Mind When Think About the Company, and The company’s Repositioning in Front of Customers.
Slide 10: This slide presents Strategy 1 – Commercialization of Railway Stations. It explains the Station Commercialization Strategy of the company. Under this, the slide covers the major objectives, strategic steps, and final impact of the strategy.
Slide 11: This slide presents Strategy 2 – Investment on New Technology and Digitalization. It explains the Technology Investment Strategy of the company. Under this, the slide covers major objective, strategic steps, and final impact of the strategy.
Slide 12: This slide shows The Company Introduced a Digital App – DiziRailway. The slide explains the key features of the company’s new application – DiziRailway. Key features explained in the slide are related to integration with existing system, seat reservation, and real time tracking.
Slide 13: This slide presents the Benefits of Digitalization for Customers and the Company. It explains the key benefits of digitalization (adding new technology such as free Wi-Fi, new website and online app, real time tracking etc.) for the customers and the company.
Slide 14: This slide presents Strategy 3 – Investment on Marketing and Branding of Railways. It explains the marketing and branding strategy of the company. Under this, the slide covers major objective, strategic steps, and final impact of the strategy.
Slide 15: This slide presents the Modal Transportation Share in United States. It shows the pie chart presentation of percentage share of all modes of transportations (Trains, Passenger cars, Other – motor, buses etc.), that travelers used to commute.
Slide 16: This slide presents Introducing Marketing Campaign to Attract New Travelers. It explains the new marketing campaign, which the company has introduced to attract new customers.
Slide 17: This slide presents the social media and Website Marketing. It explains the two methods of online marketing, that the company has used to attract more customers. Two methods include social media marketing (on Facebook, Instagram, and twitter etc.) and website marketing (on the company’s website).
Slide 18: This slide presents Focusing on Customer Satisfaction. The slide shows the pie chart presentation of key drivers of customer satisfaction including train punctuality, traffic information, safety, services, product prices etc. Additionally, it mentions the key measures to improve customer satisfaction.
Slide 19: This slide presents the Brand Image – Things Comes to Mind When Think About the Company. It shows the result of a survey regarding the things that comes to people mind when they think about the company. The slide show the bar chart presentation of the responses along with key details related to chart.
Slide 20: This slide presents The Company’s Repositioning in Front of Customers. It shows the key things which the company needs to focus while repositioning the company’s brand in front of customers. It also provides the key points related to company’s old perception in customers’ mind.
Slide 21: This slide introduces the Strategy Implementation and Track Success Rate. It includes the Timeline of Strategic Plan Implementation, the Long Term Plan of the Company (for Next 10 Years), the Major KPIs to Track the Success of Strategic Plan, the Estimated Cost for Strategy Implementation, and the Risk Mitigation Strategies for the Success of Strategy Implementation.
Slide 22: This slide presents the Timeline of Strategic Plan Implementation. It shows the timeline of key steps taken (or the steps which the company will take) related to implementation of the strategy in order to increase the total passenger and total number of passenger kilometers.
Slide 23: This slide presents the Long-Term Plan of the Company (for Next 10 Years). It shows the next ten years plan of the company to attract more customers. Long term plans are related to infrastructure, product portfolio, and product price.
Slide 24: This slide presents the Major KPIs to Track the Success of Strategic Plan. It shows the forecasted value of key performance indicators (KPIs) from 2021 to 2024, which will help the company to track the success rate of implemented strategy.
Slide 25: This slide presents the Estimated Cost for Strategy Implementation. It shows the estimation of major costs involved in the next five years (2021-2025) for implementing the strategies (R&D investment strategy, Station Commercialization Strategy, and marketing strategy).
Slide 26: This slide presents the Risk Mitigation Strategies for the Success of Strategy Implementation. It shows the major risk associated with strategy implementation.
Slide 27: This slide introduces the Forecast - Post Strategy Implementation. It includes Post Implementation - Total Number of Passenger Kilometer, Forecasted Number of Passenger Kilometer in 3 Different Scenario, and Post Implementation - Other Operational and Financial KPIs.
Slide 28: This slide presents the Post Implementation - Total Number of Passenger Kilometer. It provides six years graph (2021-2026 – forecasted number) of total passenger kilometers that travelers have covered through ABC railway’s trains.
Slide 29: This slide presents the Forecasted Number of Passenger Kilometer in Three Different Scenario. It shows the line graph comparison of forecasted number of passengers kilometer in three different market scenarios (Positive, Average and Negative).
Slide 30: This slide presents the Post Implementation - Other Operation and Financial KPIs. It provides five years graphs (2022F-2026F – forecasted number) of major KPIs (key performance indicators), that might help to track the performance of ABC Railway.
Slide 31: This slide introduces the Dashboards. It includes Dashboards – Railway Company Overview, Dashboards – Major KPIs of a Railway Company, and Dashboards - Positive Train Control (PTC) Implementation by Freight and Passenger Trains.
Slide 32: This slide presents the Dashboards – Railway Company Overview. It shows the number of duties, top 10 stations by Dwell Time, crew by segment, total services, labor distribution, assignment, and daily IVR acceptance.
Slide 33: This slide presents Dashboards – Major KPI (Key Performance Indicators) of a Railway Company. The KPIs include revenue, total trains, employees, number of passenger kilometres and more.
Slide 34: This slide presents the Dashboards - Positive Train Control (PTC) Implementation by Freight and Passenger Trains.
Slide 35: This slide contains the Case Competition-Improve Passenger Kilometer of a Railway Company Icons Slide for you to choose from.
Slide 36: This slide introduces the Additional Slides.
Slide 37: This slide contains the information about the company aka the ‘About Us’ section. This includes the Value Clients, the Target Audiences and Preferred by Many.
Slide 38: This slide provides the Mission for the entire company. This includes the vision, the mission and the goal.
Slide 39: This slide shows the members of company team with their name, designation and photo.
Slide 40: This slide shows the Comparison between the number of users for WhatsApp, Facebook, and Twitter.
Slide 41: This slide is a Timeline template to showcase the progress of the steps of a project with time.
Slide 42: This is a slide with a 30 60 90 Days Plan to set goals for these important intervals.
Slide 43: This slide presents the financial slide from the minimum to maximum shares.
Slide 44: This slide shows a column chart that tracks a product’s performance.
Slide 45: This slide shows a column chart that compares 2 products’ performance over a timeline of years.
Slide 46: This slide contains Post It Notes that can be used to express any brief thoughts or ideas.
Slide 47: This slide provides a Venn diagram that can be used to show interconnectedness and overlap between various departments, projects etc.
Slide 48: This slide is a Roadmap template to showcase the stages of a project, for example.
Slide 49: This is a Thank You slide where details such the address, contact number, email address are added.