Brand strategy powerpoint presentation slides

Crafting a solid brand identity is essential in today’s world to stand out from the crowd and make a deep connection with your target audience. Formation of a brand identity involves defining the brand purpose and values that show how your brand is different from others and crafting a unique brand voice and visual identity. Communicating your brand values lies at the core of a successful brand strategy.

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To create a brand identity, a USP—Unique Selling Proposition—plays an essential role in differentiating your product from others. Customer recognition, value proposition, and competitive advantage must also be taken into account. As brand strategy composition is not a single-step process, you need to monitor the different steps. Our ready-to-use PPT slides make supervision of the various steps easy.

SlideTeam has specially designed the brand strategy PPT templates to create an overview of brand strategy, establishing brand strategy, its framework, model, statement, worksheet, chart, communication, and repositioning. These PowerPoint slides will help you track your organization's brand strategies. These templates will help you illustrate and evaluate the brand strategies effectively.

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Template 1: Positioning Brand Strategy

Positioning is fundamental for a successful brand strategy. Various products have been launched in the market, and solid brand positioning is more important than ever. Brand positioning is not about being different; it’s all about positioning yourself in such a way in the market that it matters to your target audience. This template certainly helps you outline how you are different from the competitors and convey the message to your target audience and the touch points about what your brand serves them.

Template 2: Establish Brand Strategy

This template is designed to demonstrate the company and products, target customers, their key benefits, price, and value proposition through a table. In the slide, you can state the logos of the products, which makes it quite attractive. Grab this template to illustrate the various products and their target customers effectively.

Template 3: Brand Strategy Framework

The formulation of the brand strategy is not as simple as it seems. Through this template, you can demonstrate what customers want, what the company has to offer, and what competition has to give to them. This slide will help you create an outline of what to include and what not in your brand strategy. You can easily track the pain points of your competition and make a strategy according to that to have a more profound impact on the target audience.

Template 4: Brand Strategy Model

Before forming a brand strategy, some important discussions occur. You must have answers to some questions before formulating a brand strategy. This template is exactly what you need when you are thinking about crafting a brand strategy. You can outline the purpose, values, process, product/service, and infrastructure. The creative and innovative icons for each question make the slide a little more attractive.

Template 5: Create a Brand Strategy Statement

This template makes it easy to create your brand strategy statement. The slide will help you highlight your target customer, market definition, brand promise, and reasons to believe in an effective and creative way. As shown in the image above, the color scheme and creative templates have made the slide more appropriate.

Template 6:  Brand Strategy Worksheet

The brand strategy worksheet template will help you perform the industry analysis. Through the several columns, you can easily highlight the target customers, statement of need opportunity, a product or service, and statement of benefit. There is another column in this worksheet slide to mention top brands in your field, their sales, the points of differentiation, pricing, value proposition, core brand message, and estimated marketing budget.

Template 7: Brand Strategy Communication

Brand strategy communication is essential so your brand's message reaches the target audience. You will be able to outline various components like variety, convenience, authenticity, prices, durability, personal service, latest technology, quality, availability, customer value, affordability, accessibility, quality, and customer value. This will certainly help you craft a compelling story for your brand.

Template 8: Brand Strategy Repositioning

Repositioning brand strategy is helpful in changing how your brand is perceived in a market. You can highlight your various strategies, such as celebrity-oriented, Up-market technology, change-of-image-oriented, segment-oriented, symbolism-oriented, niche-oriented, and value-oriented. This template will help you develop and implement a successful repositioning strategy.

Template 9: Brand Strategy Chart

The brand strategy chart will help you track your brand strategy and compare it with those of your competitors. You can demonstrate your brand's position compared with others in terms of quality and value proposition. The chart will act as a roadmap to your brand’s identity.

In conclusion, these templates will help you create an effective brand strategy. Through these templates, you can easily define the purpose of your brand and communicate its values. Closely monitor and quickly adapt to the quickly changing digital landscape. Download our customizable PPT slides so you can build a brand that can stand against the ravages of time.

P.S.  Explore our brand strategy framework rebrand launch plan PPT slides!!