Brand Name Extension For Increasing Competitive Advantage And Brand Awareness Complete Deck

Slide 1: This slide shows the title Brand Name Extension For Increasing Competitive Advantage And Brand Awareness. Just add your company's name and you're good to go!
Slide 2: This slide covers the Agenda for Brand Extension including factors like Delivering more sales opportunities by giving the company access to the variety of target markets by extension of the brand, Attracting the audience by your new product category, and underlying the various strategies that can be used for brand extension, Increasing your competitive advantage by differentiation, and Monitoring the costs involved in brand extension.
Slide 3: This slide presents the Table of Contents for this deck. It includes sun-topics such as Brand Extension details, current issues, and needs, Brand extension strategies and competitive analysis, Brand extension risks and evaluations strategies, and Estimates of products sold, revenue earned, and product lifecycle in 2020 with a dashboard.
Slide 4: This slide introduces the Brand Extension Details, Current Issues and Need with six subheadings including Why brand extension details with strategy and estimated costs, Why your company needs a brand extension, Current issues that brand extension can solve, Scope for implementing brand extension strategies, Brand extension process and steps, and Existing product categories of company.
Slide 5: This slide presents Brand Extension Details with Strategy and Estimated Costs including brand extension details, existing product tagline, brand extension strategy to be used, estimates costs, and existing product categories.
Slide 6: This slide shows Why Your Company Needs Brand Extension. There are six points provided in distinct sections such as To increase the awareness of your brand name and enhance company reputation, huge costs are involved in launching a new product, to increase the brand visibility, To cater to lower or premium market segments more efficiently, and reinforce your brand, and To increase overall company profitability and sales opportunities from additional offerings.
Slide 7: This slide shows the number of products sold by the company in the last 5 years with the use of a bar graph.
Slide 8: This slide displays the Decline in Sales Revenue of your Company Globally for a period of five years by using a bar graph.
Slide 9: This slide explains the Current Issues that Brand Extension can Solve such as Low brand image of the existing products, Negative Brand Reputation due to some lags in the existing product categories, Decline in overall sales by 5% since the last quarter, and Unable to acquire new customers and develop a niche market.
Slide 10: This slide showcases the scope of implementing Brand Extension strategies such as Parent Brand Strengths, Parent Brand Image, Brand Extension Strategies, Marketing Strategies, and Benefits of Extension.
Slide 11: This slide explains the Brand Extension Process and Steps including Brand equity measurement, Measure Potential Risks, Analyze Business Core Competency, Extensive Market Research, Follow Current Brand Story, and Design a Brand Extension Strategy.
Slide 12: This slide displays the Existing Product Categories of your Company with price, product segment, customer perception, and perceived quality. There is a distinct section for key takeaways also included with this slide.
Slide 13: This slide introduces the Brand Extension Strategies and Competitive Analysis section of the deck with subheadings including Multiple Types of Brand Extension Strategies, Overview of Line Extension Strategy and its Impact, Overview of Companion Product Extension Strategy and its Impact, Overview of Expertise Extension Strategy and its Impact, Overview of Market Extension Strategy and its Impact, Overview of Geographic Extension Strategy and its Impact, and Brand Extension Strategies Competitive Analysis.
Slide 14: This slide enlists the Multiple Types of Brand Extension Strategies including Line Extension, Companion Product Extension, Expertise Extension, Market Extension, and Geographic Extension.
Slide 15: This slide provides you an Overview of the Line Extension Strategy and its Impact on existing products, variations in products after the application of strategy, and the cost involved.
Slide 16: This slide displays an Overview of Companion Product Extension Strategy and its Impact with respect to existing products, variations in products after application of strategy, and cost involved.
Slide 17: This slide shows an Overview of Expertise Extension Strategy and its Impact on existing products, variations in products after application of strategy, and cost involved
Slide 18: This slide presents us an Overview of the Market Extension Strategy and its Impact on existing products, variations in products after application of strategy, and cost involved.
Slide 19: This slide shows an Overview of Geographic Extension Strategy and its Impact on existing products, variations in products after application of strategy, and cost involved.
Slide 20: This slide explains Brand Extension Strategies Competitive Analysis by covering estimated implementation costs, marketing programs to launch, and effects of brand equity in addition to key takeaways.
Slide 21: This slide introduces Brand Extension Risks and Evaluation Analysis with sub-topics including Risk involved in Implementing Brand Extension Strategies, How to create a Stronger Brand Extension Strategy, Brand Extension Variables Table with Original Product, and Brand Extension Strategic Evaluation Table.
Slide 22: This slide explains the Risk involved in Implementing Brand Extension Strategies such as the Cannibalization effect, Loss of reliability, the new extension must fit, and Difficulty in product positioning.
Slide 23: This slide displays How to Create a Stronger Brand Extension Strategy via multiple measures including Awareness of your Brand Equity, Know your target audience, Develop a specific market persona, and Analyze Current Brand Positioning.
Slide 24: This slide showcases the Brand Extension Variables Table with Original Product in a tabulated format.
Slide 25: This slide exhibits the Brand Extension Strategic Evaluation Table detailing perceived environmental impact, parent brand user status, brand extension evaluation, and audiences.
Slide 26: This slide introduces the Estimated Products Sold, Revenue Earned and Product Life Cycle in 2020 with Dashboard including sub-topics like Estimated Number of Products that will be sold after Implementing Brand Extension Strategy, Estimated Sales Revenue of XYZ Company after implementing Strategy, Product Life Cycle of the Company after using Companion Product Extension Strategy, and Brand Extension Dashboard for XYZ Company.
Slide 27: This slide displays the Estimated Number of Products that will be sold after Implementing the Brand Extension Strategy in a graphical format for five years from 2019 to 2023.
Slide 28: This slide presents the Estimated Sales Revenue of your Company after implementing Strategy in a bar graph for five years from 2019 to 2023.
Slide 29: This slide showcases the Product Life Cycle of the Company after using the Companion Product Extension Strategy by covering five stages from introduction, growth, maturity, decline, to companion product extension strategy.
Slide 30: This slide provides you a Brand Extension Dashboard for your Company by covering estimated sales growth, company revenue, and estimated costs.
Slide 31: This slide includes a wide range of Icons thematically suited to this presentation to simplify editing on your end.
Slide 32: This slide introduces the Additional Slides section of this deck.
Slide 33: This slide includes a double Column Chart linked to excel, and changeable automatically based on data. Just left-click on it and select “Edit Data”.
Slide 34: This is the About Us with dedicated sections to summarize your company's core values, value to clients, and premium services.
Slide 35: This slide presents your company's Mission. You can add your company's vision, mission statement, and goals in the sections provided.
Slide 36: This slide displays a five-year timeline for your project from 2016 to 2020.
Slide 37: This slide shows a four-stage project Roadmap.
Slide 38: This slide provides you with a 30 60 90 Days Plan for your brand extension project.
Slide 39: This slide showcases Post-it designed text boxes to highlight key points of your presentation.
Slide 40: This is the conclusive thank You slide with sections to add your company's address, contact number, and e-mail address.