Brand development process powerpoint presentation slides

Slide 1: This is an introductory slide for Brand Development Process. State Your Company Name and get started.
Slide 2: This is an Agenda slide. Display your agendas here.
Slide 3: This slide presents What Is A Brand with the following points- Product line: Corporate Strategy, Geography Expansion, Business Expansion, Consumer Segmentation: Pricing + Placement, Communication, Marketing / Sales, Internal Culture: Hiring, Career Path, Human Resources. Research and Development: New Product Development, Application, Innovation.
Slide 4: This slide presents Difference Between A Brand And A Product. PRODUCT Solves A Consumer Problem, Rational Connection, Is Consumed, Built Into Routine, Legally Protected Design. BRAND Beats Down A Consumer Enemy, Emotional Connection, Is Experienced, Becomes Life’s Favorite Ritual, Managed & Protected Reputation.
Slide 5: This slide displays What Is Brand Equity with the following points- Availability, Association, Preference, Familiarity, Loyalty, Awareness, Image & Personality, Brand Equity.
Slide 6: This slide presents the Branding Approach with the following points- Strategic Thinking, Brand Plans, Inspire Smart Execution, Define Brand, Analyze Performance.
Slide 7: This slide presents Competitive and Market Analysis with- Market Size, Market Segments, Customer Mix, Competition Influence, Competitors, Spending Group, Market Share.
Slide 8: This slide showcases Target Market (Determine Your Brand's Target Audience). State these aspects here.
Slide 9: This slide displays Understanding The Target Market as per the following- Behavioral Demographic Diversification Market Penetration. State market segmentation on the basis of these parameters.
Slide 10: This slide showcases Geographic Segmentation in US map image form to mark.
Slide 11: This slide showcases Geographic Segmentation in world map image form to mark.
Slide 12: This slide showcases Demographic Segmentation in human image form to mark.
Slide 13: This slide showcases Psychographic Segmentation in brain image form to mark. Attitudes, Activities, Opinions, Behaviors, Values, Interests.
Slide 14: This slide showcases Behavioral Segmentation in human image form to present.
Slide 15: This slide showcases Behavioral Segmentation in hierachy form to present.
Slide 16: This slide showcases Target Market Size & Growth comprising of- Total Available Market (Tam), Target Market , Your Market Share, Serviceable Available Market (Sam).
Slide 17: This slide presents Market Profitability. The Porter's Five Forces Tool Helps Assess Market Profitability By Analysing The Forces Acting Upon It. The points included are- Threat Of Substitutes Bargaining Power Of Buyers Bargaining Power Of Suppliers Degree Of Rivalry Threat Of New Entrants as Porter’s 5 Forces.
Slide 18: This slide presents Market Trends with US map and a bar graph.
Slide 19: This slide presents Key Success Factors for branding. State them here.
Slide 20: This slide presents a Competitor Analysis Template.
Slide 21: This slide presents a Competitor Analysis Graph.
Slide 22: This slide presents a SWOT Analysis.
Slide 23: This slide showcases Competitor Positioning displaying- Average Market Growth, Company Growth (%), Gaining Market Share, Losing Market Share.
Slide 24: This slide is titled The Building Blocks of Brand Architecture. You may change the slide content as per need.
Slide 25: This slide presents # 1 Brand Product. Decide What Product Or Service You Are Going To Offer.
Slide 26: This slide displays Brand Mission Statement with Vision, Goal and Strategies . State it here.
Slide 27: This slide displays Brand Vision Statement comprising of Values, Brand Purpose and Desired Future Environment as examples. State it in details here.
Slide 28: This slide showcases Brand Positioning Matrix showing- How The Brand Makes Me Look, What The Product Does For Me, How The Brand Makes Me Feel, How I Would Describe The Product, Brand Personality, Symbols, Facts.
Slide 29: This slide showcases Brand Name with the following points- Relationship To The Master Brand, Name Attributes, How Unique Are We, How Descriptive Is The Name? How Will The Master Brand Appear? Who Are We Like? Who Are We Different From? How Will We Invest To Tell The Story? What Kind Of Conversation Are We Having With The Customer? What Part Of The Story Does The Name Need To Tell?
Slide 30: This slide showcases Brand Identity/Logo. What Type Of Logo Will You Have? State in terms of- Symbol, Emblem, Combination, Letter/Word Marks etc. here
Slide 31: This slide shows Brand Promise comprising of- Emotional Promise, Functional Promise, Social Promise, Global Promise, Core Brand Promise.
Slide 32: This slide showcases Brand Character with the following points- Necessity, Expensive, Formal, Light, Exotic, Discreet, Hi-tech Industrial, Heritage, Modern, Quiet, Simple, Subdued, Black & White, Feminine, Raw, Luxury, Economical, Serious, Casual, Aggressive, Commonplace, Homemade, Ground Breaking, Classic, Loud, Complex, Bright, Colourful, Masculine, Refined. State these aspects in order of importance here.
Slide 33: This slide showcases Brand Personality. State what does your brand stand for, what is its personality as a product here.
Slide 34: This slide shows Brand Emotion. There Are 16 Different Emotional Connections to which a consumer will show response. The listed ones are- Desire For Control, Family Value, Self Achievement, Desire To Belong, Desire To Get The Best, Revaluing, Fun Is Its Own Reward, Make Me Smarter, I’m Better Than You, Wish-fulfillment, Reinventing Oneself, Sex,love And Romance, Excitement Of Discovery, Nurturing Response, Poverty Of Time, Power, Dominance And Influence.
Slide 35: This slide showcases Brand Experience. The BRANDING EXPERIENCE constitutes of- Communication, Empathetic/Emotional Design, Brand Strategies, Retail Design, Digital Branding, Empowered Consumers, On-demand, Brands Personal Brands, Networked Brands, Dialogue, 24/7 feedback,input Focused, Transparent Communication, User Experience, User-centered Design, Connection With User, Users, emotional Needs, Local Lifestyle, Communities, Identities, Human Behavior, Adaptation, Cultural Differences, Goal, Consumer Behavior, Campaigns, Store Displays, Visual Merchandising, Store Windows, Interior Design, Products, Prices.
Slide 36: This slide presents Brand Quality. State its quality aspects in terms of- Reason To Buy, Differentiation/Positioning, Premium Price.
Slide 37: This slide shows Brand Pricing matrix with the following points- Superior Quality, Brand, Economical, and Value For Money in terms of High and Low.
Slide 38: This slide showcases Brand Packaging with the following points- Strategy Policies And Strategic, Family Packaging, Ecological Packaging, Re-Use Packaging, Multiple Packaging, Brand Packaging.
Slide 39: This slide shows Brand Distribution to present globally on a worldmap broken into continents.
Slide 40: This slide shows Brand Distribution to present wholly on a US map.
Slide 41: This slide displays Brand Association. State these aspects here.
Slide 42: This slide is titled The Big Idea. You may change the slide content as per need.
Slide 43: This slide showcases What's Your Big Idea. State in terms of Brand and Consumer the idea behind your product/branding.
Slide 44: This slide showcases The Big Idea Model with the following points- The Brand, The Consumer, Brand, Personality, Product & Services, Consumer, Views, Internal, Beacon, Big Idea, Positioning, Brand Plan, Communication, Innovation, Culture & Operations, Promise, Strategy, Story, Freshness, Experience.
Slide 45: This slide presents Creating Brand Strategy Roadmap with- Values, Goals, Vision, Purpose, Big Idea, Promise, Strategy, Story, Freshness, Experience, Drive Usage Frequency, Attract New Users, Driving new Distribution Points, Defiance Plan.
Slide 46: This slide is titled Marketing Strategy and Communications with Spread The Word, Inspire, Engage, Connect, Nurture. You may change the slide content as per need.
Slide 47: This slide presents Internal Communication Strategy with- R & S, Top to Top Services, Sales Team, Problem Solvers, Shipping, Customer Service, Experience Delivery, Back Room Team, Brand, Consumer.
Slide 48: This slide presents External Communication Strategy with- Paid Media, Earned Media, Social Media, Search, Home Page, Experiential, Purchase Media, Brand, Consumer.
Slide 49: This slide showcases a Communication Plan Template.
Slide 50: This slide showcases a Media Plan Template.
Slide 51: This slide also showcases a Media Plan Template.
Slide 52: This slide is titled Monitor Your Brand (MEASUREMENT). Show Distribution Value Growth graphically here.
Slide 53: This slide displays Brand Performance Dashboard. State performance aspects here.
Slide 54: This slide shows Brand Performance Dashboard in bar graph form with US Map.
Slide 55: This slide showcases Brand Mentions of the product/brand. The platforms listed are- News, Comments, Blogs, Facebook, Twitter.
Slide 56: This slide presents Sentiment Analysis displaying- Benefits For The Injured, Cost of the product, Effectiveness of the product, Heating Issues, Dealers And Services, Sentiment %.
Slide 57: This slide showcases Summary Branding Process in terms of- Define, Analyse, Involve, Create, Implement And Evaluate.
Slide 58: This is Brand Development Process Icons Set. Use the icons as per need.
Slide 59: This is Brand Development Process Icons Set. Use the icons as per need.
Slide 60: This slide is titled Additional slides. You can change the slide content as per need.
Slide 61: This is Our Mission slide. State its aspects etc. here.
Slide 62: This is an About Us slide. State company/team specifications here.
Slide 63: This is Our Team slide with name, designation and image box to go with.
Slide 64: This is Our Goal slide. State your goals here.
Slide 65: This slide shows Comparison of two entities in creative imagery form. State comparison specifications etc. here.
Slide 66: This slide presents Financial scores to display.
Slide 67: This is a Dashboard slide to state metrics, kpis etc.
Slide 68: This is Location slide of world map image to show global growth, presence etc.
Slide 69: This slide presents a Timeline to show growth, milestones, journey, evolution etc.
Slide 70: This slide presents a Timeline to show growth, milestones, journey, evolution etc.
Slide 71: This is a Post It Notes slide to flash company event, news or anything to highlight.
Slide 72: This is a News Paper image slide to show events, news etc. Adapt it to your needs and change the slide content.
Slide 73: This is a Puzzle image slide to state information, specifications etc.
Slide 74: This is Our Target slide. State them here.
Slide 75: This is a Circular image slide to present information, specifications etc.
Slide 76: This is a Venn diagram image slide to present information, specifications etc.
Slide 77: This is a Magnifying Glass image slide to showcase information, specifications etc. 
Slide 78: This is a Hierarchy Chart slide to show team information, organizational specifications etc.
Slide 79: This is a Contact Us slide with Address# street number, city, state, Contact Numbers, Email Address.
Slide 80: This is a Thank You slide for acknowledgement.