Audit Factors For Technical SEO Edu Ppt

Slide 1

This slide provides an overview of multiple factors in technical SEO audit such as URLs, minifying CSS & JavaScript files, mobile optimization, sitemaps, robots.txt, image optimization, single domain, HTML errors / W3C validation, SSL certificate, and crawl errors.

Slide 2

This slide provides information regarding the important XML sitemap checks for SEO audit. It also includes details of common mistakes, corresponding corrective actions, and the best tools to conduct the sitemaps audit.

Slide 3

The purpose of this slide is to provide information regarding the approaches to conduct the SEO (Search Engine Optimization) audit of robots.txt file. It also tabulates the common mistakes, corresponding corrective actions, along with the best software to conduct the robots.txt file inspection.

Instructor's Notes:

• Correct way to place robots.txt file in the root directory of the website:
  • Incorrect way – https://www.website.com/assets/robots.txt
  • Correct way – https://www.website.com/robots.txt
• Proper way to use wildcards:
  • Disallow: /xyz* - (* represents that any URL with “/xyz” present in it will be blocked)
  • Disallow: *.file_type$ - (Any URL ending with .file_type extension should be blocked)
• Correct way to use a trailing slash: Let’s say we want to block the crawling of “/xyz” in the URL
  • Incorrect way - Disallow: /xyz/ (As it will block the “/xyz/” folder in the URL not the”/xyz” as required
  • Correct way - Disallow: /xyz
• The code snippet to use in the page code of the URLs that are required to be blocked from indexing: <meta name=”robots” content=”noindex”/>
• The command to declare the sitemap in the robots.txt file: https://www.website.com/sitemap.xml
• Let’s say we want to block the URL https://www.website.com/xyz
  • Incorrect way - Disallow: /Xyz
  • Correct way - Disallow: /xyz

Slide 4

This slide provides an information regarding the major site errors in SEO such as DNS (domain name server) & server errors and robots failure. It also includes details of issues, useful tools to detect issues, and corrective actions.

Instructor's Notes:

Slide 5

This slide provides information regarding the major URL errors in SEO such as soft 404, 404, access denied, not followed, and non-www and www versions of URLs. It also provides details of audit tools to detect them and corrective actions to deploy to resolve them.

Slide 6

The purpose of this slide is to provide an overview of Bloated CSS & JavaScript Files and their impact on SEO. It also contains information regarding the corrective action, such as removing extra code, along with the details of the tools that can be used.

Slide 7

The purpose of this slide is to introduce the SSL certificate and its adverse impact if one doesn’t install it. It also includes information about the multiple SLL certificates such as single-domain SSL certificate, multi-domain SSL certificate, wildcard SSL certificate, organization SSL certificate, and extended.

Instructor's Notes:

 The major types of SSL certificates are:

• Single-domain SSL certificate: If the website is hosted on a single domain, this type of certificate is good enough
• Multi-domain SSL certificates: If a website is hosted on multiple domains, install this type of certificate as it covers both subdomains and entirely new websites
• Wildcard SSL certificates: This type of certificate covers subdomains on a single root domain but not new websites
• Organization SSL certificates: It is like a single-domain SSL certificate but requires details of the organization for which the website has been installed
• Extended: This type of certificate not only validates domain ownership but also verifies the organization details filled

Slide 8

This slide provides an information regarding the page speed and major tools to audit it. It also includes details of major mistakes that result in slow page speed and corrective actions to improve it.

Slide 9

This slide tabulates the major mobile optimization mistakes in SEO audit and tools to identify them. It also contains information regarding the corrective actions to resolve them.

Additional Slide 1

This slide contains icons related to Search Engine Optimization (SEO). The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 2

This slide can be edited to provide information about one's organization. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 3

This editable slide can be used to share the organization's vision, mission, and goals. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 4

This slide can be edited to provide information about the organization's core team. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 5

This slide can be used to present multiple discussion ideas to the stakeholders concerned.

Additional Slide 6

This slide contains an editable 30-60-90-day plan to suit the presenter's needs.

Additional Slide 7

This slide contains a timeline to showcase multiple milestones of the organization.

Additional Slide 8

This slide contains a roadmap template for effective strategic planning. The slide uses the same color theme and similar design elements as the main deck.

Additional Slide 9

This fully editable training certificate template can be presented to attendees post the successful completion of training.