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Segmentation targeting and positioning model powerpoint presentation slides

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PowerPoint presentation slides

100% editable graphics let you edit them to the way you want. A total of 70 deeply researched slides. Instant download option lets you download with a click. Standard and widescreen mode compatibility. Can be viewed in Google Slides also. Suitable for marketers, business leaders and organisations. Premium customer support provided.

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Content of this Powerpoint Presentation

Slide 1: This slide introduces Segmentation, Targeting and Positioning Model. State Your Company Name and get started.
Slide 2: This is an Agenda slide. Showcase your agendas here.
Slide 3: This slide shows Table of Contents displaying- Market Segmentation, Market Positioning, Market Segmentation Evaluation, Understand the customer needs, Customer Segmentation Layout, Market Targeting, Positioning strategies, Product Positioning- Perceptual Map, Product Positioning, Competitor Positioning, Competitive Landscape, Strategic Positioning.
Slide 4: This slide presents Consumer Markets. Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements.
Slide 5: This slide shows Market Segmentation Evaluation displaying- Market Sales, Net Profit.
Slide 6: This slide presents Business Markets. Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements
Slide 7: This slide shows Geographic Segmentation in US map image form.
Slide 8: This slide showcases Geographic Segmentation in world map image form.
Slide 9: This slide shows Demographic Segmentation to be displayed.
Slide 10: This slide showcases Psychographic Segmentation displaying- Opinions, Behaviors, Attitudes, Values, Activities, Interests.
Slide 11: This slide showcases Behavioral Segmentation to be shown.
Slide 12: This slide presents Market Segmentation Evaluation with- Bargaining Power of Suppliers Bargaining Power of Buyers Barriers To Entry Intensity of Rivalry with Power, Barrier and Substitutes. Its a framework for analyzing the level of competition within an industry and business strategy development to derive five forces that determine the competitive intensity and therefore the attractiveness of an industry.
Slide 13: This slide shows Market Segmentation Evaluation displaying- Competency Framework, Relationships, Analytical, Leadership, Management. Its a framework for defining & analyzing the various resources of a company which distinguishes them in the market place.
Slide 14: This slide presents Understand the Customer Needs showing- What they do, When they buy, How they buy, What they expect of you, Understand your customer. Analyse and understand the customer needs & requirements.
Slide 15: This slide showcases Customer Segmentation Layout displaying- Market size, Heavy user, Light user, Regular user, Loyal to brand, Switcher, Loyal to other brand, Negative opinion, Neutral opinion, Favorable opinion, Rejecter, Not yet repeated, Repeated, Not tried, Tried, Unaware, Aware, Target market.
Slide 16: This slide shows Targeting Strategy in matrix form showcasing- Undifferentiated, Concentrated, Differentiated, Micro marketing, in terms of Product and Target Market with Rationale behind the strategy. Among the four strategies, highlight the one you would like to choose for your product and explain in detail the rationale behind the strategy you opted in the comment box.
Slide 17: This slide presents Market Positioning with- Target segment, Description of the product, Competitive alternatives, Market category, Key benefit, Primary differentiation, Attributes which sets you apart, Market. After analyzing the segment and the target market, you need to fill in this positioning template.
Slide 18: This slide showcases Positioning Strategies - Consumer Durable Sector displaying- Benefit, Competitive, Lifestyle, Corporate Identity, Surrogate.
Slide 19: This slide shows Positioning Strategies Services Sector with- Category, User, Application, Quality, Price, Attribute. Among the five strategies, highlight the one you would like to choose for your product and explain in the detail the rationale behind the strategy you opted in the comment box.
Slide 20: This slide shows Product Positioning in tabular form. Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements.
Slide 21: This is a Competitor Positioning slide in graph form showing- Company Growth and Market Growth.
Slide 22: This is a Competitive Landscape slide in tabular form.
Slide 23: This slide showcases Strategic Positioning.
Slide 24: This slide also showcases Strategic Positioning stating- Strategic Target Differentiation, Comprehensive Cost Leadership, Focus on priorities.
Slide 25: This is Product Positioning: Perceptual Map slide. Move the circles as per your product’s price & quality positioning in the market.
Slide 26: This slide is titled Coffee Break to halt and then proceed further. You may change the slide content as desired.
Slide 27: This slide is titled Our Charts. You may change the slide content as desired.
Slide 28: This is a Stacked Column graph slide to show product/entity comparison, specifications etc.
Slide 29: This is a Stacked Line Chart slide to show product/entity comparison, specifications etc.
Slide 30: This is a Pie Chart slide to show product/entity comparison, specifications etc.
Slide 31: This is a Stacked Line With Marker slide to show product/entity comparison, specifications etc.
Slide 32: This is a Stacked Bar Chart slide to show product/entity comparison, specifications etc.
Slide 33: This is a Stacked Bar Chart slide to show product/entity comparison, specifications etc.
Slide 34: This is an Area Chart slide to show product/entity growth, comparison, specifications etc.
Slide 35: This is a Bar Chart slide to show product/entity growth, comparison, specifications etc.
Slide 36: This is a Scatter Bubble Chart slide to show product/entity comparison, specifications etc.
Slide 37: This is a Volume High Low Close Chart slide to show product/entity comparison, specifications etc.
Slide 38: This is a Radar Chart slide to show product/entity comparison, specifications etc.
Slide 39: This is a Stock Chart slide to show product/entity comparison, specifications etc.
Slide 40: This is a Clustered Bar graph slide to show product/entity comparison, specifications etc.
Slide 41: This is a Stacked Bar Chart slide to show product/entity growth, comparison, specifications etc.
Slide 42: This is a Combo Chart slide to show information, comparison specifications etc.
Slide 43: This slide is titled Additional Slides to move forward. You can change the slide content as per need.
Slide 44: This slide showcases Our Mission. Show your company mission and goals here.
Slide 45: This slide showcases Meet Our team with name, designation and image boxes.
Slide 46: This is an About Us slide. State team/company specifications here.
Slide 47: This is Our Goal slide. State your goals here.
Slide 48: This slide showcases Comparison of two entities in male female chart imagery form.
Slide 49: This is a Financial score slide. State financial aspects, information etc. here.
Slide 50: This is a Quotes slide to convey company/organization message, beliefs etc. You may change the slide content as per need.
Slide 51: This is a Dashboard slide to state Low, Medium and High aspects, kpis, metrics etc.
Slide 52: This is a Location slide to show global segragation, presence etc. on a world map and text boxes to make it explicit.
Slide 53: This is a Timeline slide to present important dates, journey, evolution, milestones etc.
Slide 54: This is a Puzzle pieces image slide to show information, specifications etc.
Slide 55: This is a Circular image slide. State specifications, information here.
Slide 56: This is a Post It slide to mark events, important information etc.
Slide 57: This is a SWOT Analysis slide.
Slide 58: This is a Target image slide. State targets, etc. here.
Slide 59: This is a Venn diagram image slide to show information, specifications etc.
Slide 60: This is a Mind map image slide to show information, specifications etc.
Slide 61: This is a Matrix slide to show information, specifications etc.
Slide 62: This is a Lego infographic slide to show information, specifications etc
Slide 63: This is a Hierarchy image slide to show information, organization/team structure, specifications etc.
Slide 64: This is a Silhouettes infographic slide to show information, specifications etc.
Slide 65: This is a Bulb & Idea image slide to show ideas, innovative information etc.
Slide 66: This is a Magnifying Glass image slide to show information, specifications etc.
Slide 67: This is a Bar Graph slide to show product/entity comparison, specifications etc.
Slide 68: This is a Funnel image slide to show information, funneling aspects, specifications etc.
Slide 69: This is a Contact Us slide with Email, Address# street number, city, state, Contact Numbers.
Slide 70: This is a Thank You slide for acknowledgement or to end a presentation.

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