Customer decision journey trigger ppt powerpoint presentation portfolio styles

Description:

The image is a PowerPoint slide titled "Customer Decision Journey," which outlines the process a customer goes through when making a purchasing decision. The slide contains the following text elements:

1. Initial Consideration Set: This stage is where consumers carry preferences and preconceived ideas, enabling a rapid formation of an early consideration set for research and exploration.

2. Zero Moment of Truth: At this stage, customers add and subtract brands from their early consideration set based on product performance, online reviews, and social media.

3. First Moment of Truth: This represents the evaluation phase where a shortlist is set, and products are viewed and reviewed either online or at the shelf in-store.

4. Purchase Decision: This is when the moment of purchase and associated experience is central to how the consumer feels about the brand and the retailer before consumption takes place.

5. Second Moment of Truth: After the purchase, this stage involves the unwrapping, unboxing, and using of the product, which influences future brand purchases and the sharing of experiences.

6. Trigger: This is the emotional starting point of the journey, influenced by direct and indirect brand messages, trends, and WOM. It does not necessarily have to do with brand owners or their advertising.

7. Shared Opinions: This is where advocacy begins and exploration turns into shared opinions, potentially becoming a trigger for others.

The slide also features a "McKinsey & Company loyalty loop" visual, indicating the circular nature of the customer journey.

Use Cases:

This customer decision journey model is widely applicable across various industries:

1. Consumer Electronics:

Use: Explaining the purchase process of gadgets.

Presenter: Marketing Manager.

Audience: Sales team, retailers.

2. Automotive:

Use: Describing the car buying journey from interest to ownership.

Presenter: Sales Director.

Audience: Dealership staff, marketing teams.

3. Fashion Retail:

Use: Outlining how customers choose and buy clothing and accessories.

Presenter: Brand Manager.

Audience: Retail staff, designers.

4. Real Estate:

Use: Discussing the journey from property search to purchase.

Presenter: Real Estate Agent.

Audience: Homebuyers, investors.

5. Food and Beverage:

Use: Showcasing the decision-making process of consumers in grocery stores or restaurants.

Presenter: Product Manager.

Audience: Retail partners, food critics.

6. Travel and Tourism:

Use: Mapping the traveler's booking journey, from inspiration to booking.

Presenter: Travel Advisor.

Audience: Tourism industry professionals.

7. Pharmaceuticals:

Use: Detailing how patients or healthcare providers decide on medications.

Presenter: Pharmaceutical Sales Leader.

Audience: Doctors, pharmacists.