Cash cow in bcg matrix displaying dog star question and cow

Knowing what activities, products, or services work for you and which are just resource guzzlers without adequate returns is not business. Making sense of the product portfolio and organizing it into segments is critical.

The BCG Matrix is a well-known management method that teaches you the segments each of your product portfolio categories or groups comprises. Businesses find it valuable to use this matrix, but they need a way to spread the message to many stakeholders at once. For this reason, PPT presentations have always been the go-to medium, and SlideTeam offers you this content-ready template to ensure you do it in the most professional way possible.

Find the best-in-class BCG Matrix slide here.

The templates are 100% editable and customizable, offering you the structure and a starting point. The slide is also technically correct and clutter-free ensuring you always have the edge in communicating to the audience.

Let’s explore.

Template 1 Cash Cow in BCG Matrix PPT Template

This top-notch PowerPoint Template is meant to give product managers and other CEOs an idea about their products’ relative performance. The slide compares relative market share and market growth gate to give managers an accurate description of where their products lie on this matrix. The market growth rate is on the X-axis, and the relative market share is on the Y-axis. It is a content-ready PowerPoint Slide showcasing how products can be represented as Stars, Question Marks, Cows, and Dogs.

This comparison is based on the actual names and the performance of the product or the set of products. Stars have a high market share, meaning there is no alternative, and in a high market growth zone (there will still be demand for the product as the overall market grows). Use the PPT Template to understand how these are cash-neutral, as capturing the market takes up excess money that is generated due to the high relative market share. Cows are like products that can be milked, as these are cash-generating due to the high market growth rate, but a low market share means they can sustain only for a period.  Similarly, the template depicts the other two product categories of question marks and dogs with graphs. To understand this well, download the template.

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GET CLARITY ON PRODUCT PORTFOLIO

When making multiple products or even services, it’s advisable to use the BCG Matrix to ensure that management is clear on where to focus. The BCG Matrix is a valuable tool, as it works on data and the way things stand. There are no tall promises or fancy analyses, just a plain re-look at the facts and then a picture and representation of each product. Use the BCG Matrix, as explained in our slide, now!

PS Get this exclusive SlideTeam product, which is a BCG Matrix Model for market entry analysis.