Case Study On Digital Transformation In Retail Industry Training Ppt
This slide explains how Audi has transformed from traditional to digital retailing using virtual showrooms known as Audi City. The Audi City concept has changed the pattern of premium car sales by presenting its entire model range using virtual technology and personalized advice feature. This feature has allowed its visitors to explore the complete catalog of Audis model range hands-on, in city-center stores where establishing large showrooms was nearly impossible. This transformation has also led to a surge in sales volume compared with the traditional retail patterns.
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