19382398 style hierarchy flowchart 5 piece powerpoint presentation diagram infographic slide

Description:

The image depicts a presentation slide that outlines a cyclical process for brand strategy, encompassing brand analysis, research, strategic branding plan, external branding, and internal branding.
The text elements:

1. Brand Analysis: 

This element, represented by a clipboard icon, likely addresses the assessment of the current brand position, performance, and the competitive landscape.

2. Research: 

Signified by a lightbulb icon, it indicates the gathering of insights and data to inform the branding strategy.

3. Strategic Branding Plan: 

The pin icon emphasizes the importance of creating a focused strategy that guides all branding efforts.

4. External Branding: 

Illustrated by a phonebook icon, this could refer to the way a brand is communicated and perceived by external stakeholders.

5. Internal Branding: 

Represented by a building icon, this is about aligning the company internally with the brand's values and message.

Use Cases:

Industries that could apply these slides:

1. Marketing and Advertising:

Use: Developing comprehensive brand strategies for clients.

Presenter: Marketing Strategist.

Audience: Marketing Team or Clients.

2. Brand Consultancies:

Use: Guiding businesses through a branding overhaul.

Presenter: Brand Consultant.

Audience: Company Executives or Brand Managers.

3. Retail:

Use: Creating branding campaigns that resonate with consumers.

Presenter: Retail Branding Expert.

Audience: Retail Management and Marketing Teams.

4. Information Technology:

Use: Establishing a cohesive brand identity for tech products and services.

Presenter: IT Brand Manager.

Audience: Product Development Team and Stakeholders.

5. Consumer Packaged Goods:

Use: Implementing branding tactics to differentiate products on shelves.

Presenter: CPG Brand Specialist.

Audience: Marketing and Product Teams.

6. Financial Services:

Use: Building trust and a reliable brand image to attract and retain customers.

Presenter: Financial Brand Advisor.

Audience: Financial Advisors and Marketing Staff.

7. Pharmaceuticals:

Use: Crafting branding strategies that comply with industry regulations while engaging with the market.

Presenter: Pharmaceutical Brand Strategist.

Audience: Marketing Executives and Regulatory Affairs.