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7 steps for customer lifecycle management

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Presenting this set of slides with name 7 Steps For Customer Lifecycle Management. This is a seven process. The stages in this process are Infinity Loop, Infinite Loop, Unlimited Loop, Endless Loop. This is a completely editable PowerPoint presentation and is available for immediate download. Download now and impress your audience.

Content of this Powerpoint Presentation

Description:

The image is a PowerPoint slide titled "7 Steps for Customer Lifecycle Management," detailing a cyclical process of managing a customer's journey with a company. Each step represents a stage in the customer's lifecycle:

1. Enquiry:

Generating leads and potential customers.

2. Customer:

Converting leads to actual customers.

3. Repeat Purchase:

Encouraging customers to make additional purchases, increasing their lifetime value.

4. Up Trading:

Offering a variety of products to increase sales.

5. Dissatisfaction:

Addressing customer complaints regarding products and services.

6. Dormancy:

Recognizing when customers stop purchasing and become inactive.

7. Revival:

Re-engaging dormant customers and those who have turned to competitors.

The slide emphasizes that these steps are part of a continuous loop, suggesting that customer lifecycle management is an ongoing process. Each step includes placeholders for additional text, indicating that the slide is customizable.

Use Cases:

Customer Lifecycle Management can be applied across a range of industries for improving customer relations and business growth:

1. Retail:

Use: Nurturing customer relationships from first contact to repeat sales

Presenter: Marketing Director

Audience: Sales and marketing teams

2. Telecommunications:

Use: Managing subscriber engagement and retention

Presenter: Customer Retention Manager

Audience: Customer service representatives, account managers

3. Automotive:

Use: Enhancing the car buyer's journey and after-sales service

Presenter: Sales Manager

Audience: Dealership staff, service department

4. Banking:

Use: Increasing customer lifetime value through financial product offerings

Presenter: Relationship Manager

Audience: Bank tellers, personal bankers

5. Healthcare:

Use: Retaining patients by managing their health journey

Presenter: Healthcare Administrator

Audience: Patient care coordinators, medical staff

6. Software as a Service (SaaS):

Use: Boosting subscription renewals and upgrades

Presenter: Client Success Manager

Audience: Support team, development team

7. Hospitality:

Use: Encouraging repeat bookings and improving guest experiences

Presenter: Hotel Manager

Audience: Front desk staff, hospitality team

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