Business Advertising Techniques And Strategies Powerpoint Presentation Slides

Slide 1: This slide shows Business Advertising Techniques And Strategies. State Your company name and get started.
Slide 2: This slide showcases Agenda. We have listed the agenda covers in this slide are- Business Focus, Need for New Product, Competitive Landscape, Strategic Positioning, Brand Development, Brand Positioning, Brand Communication, Budgeting, Value addition due to Branding, Promotional Strategies, Brand Performance Tracking.
Slide 3: This slide presents Decide What Product Or Service You Are Going To Offer. Compare your competitors based on relevant criteria.
Slide 4: This slide showcases Business Focus with these values. It cover enhanced product quality- High Value, Low Value, Low Trust, High Trust. Define the focus of your business in this slide.
Slide 5: This slide presents Need for New Product are listed below- Growth and Development, Diversification of Risk, Increasing competition, Dynamic Market Conditions, Continuous technological development, To meet seasonal fluctuations in demand, Some general needs for new products have been listed here, you can tailor it as per your need.
Slide 6: This slide presents Need for New Product and some of them we have mentioned- Growth and Development, Diversification of Risk, Increasing competition, Dynamic Market Conditions, Continuous technological development, To meet seasonal fluctuations in demand, Some general needs for new products have been listed here, you can tailor it as per your need.
Slide 7: This slide displays Competitive Analysis with - Strengths, Weaknesses, Compare your strengths & weaknesses with that of others.
Slide 8: This slide shows Comparison - Based On Criteria . Compare your competitors based on relevant criteria.
Slide 9: This slide displays Market Competitiveness . We have listed some of the key factors to compare your market competency, you can alter them as per the need.
Slide 10: This slide presents Market Competitiveness .We have listed some of the key factors to compare your market competency, you can alter them as per the need
Slide 11: This slide shows Strategic Positioning. On the basis of the competitive analysis carried out, you can strategically design a plan to position yourself in the market
Slide 12: Brand Mission Statement. Mention the Brand mission in this slide indicating the Brand’s purpose
Slide 13: This slide displays Brand Vision. We have mentioned three most common visions- Brand Purpose, Values, Brand Vision, Mention the Brand vision in this slide indicating the Brand’s future pathway.
Slide 14: This slide showcases Brand Architecture. Organize the variety of brands available in your organization in an appropriate structure
Slide 15: These slide presents Brand Elements as follows- Name, Slogan, Logo, Tone, Character, Packaging, We have listed down the relevant elements of a Brand, you can customize it basis your requirements
Slide 16: This slide shows Brand Strategy Framework. With this Brand Strategy we have mentioned five of the better brand strategy. Research, Strategy, Design, Touch points, Assets. It is a framework indicating all the key aspects considered while making a brand strategy
Slide 17: This slide is about Brand Execution Roadmap with these steps you can choose or add your own. Choose a Brand name, logo and color Development & Execution of Brand positioning strategies Brand Logo refresh Consider the slogan of the Brand Launch of the Brand in the market Extension of the existing brand This slide gives a layout of the timeline of a Brand, you can alter it as per your requirements.
Slide 18: This slide showcases Develop Your Name, Logo And Tagline and some of the parameters we have listed. Choose a Brand Name, Choose a Color for the Brand, Design a Professional Logo, Consider a Slogan, Decide On a Timeline for Logo Refresh, We have listed the common steps which a company generally follows to create a logo and tagline.
Slide 19: These slide presents Logo Designing Sources with some of the percentage in a pie chart form and those are- Self Employed, Online Design firm, Local Design, Friends/Relative, Others, Logo designing sources have been listed. You can choose sources based on company’s requirement
Slide 20: Brand Identity Template PPT Examples Professional mentioned are some of the categories- Integrity, Promise, Evolution, Personality, Brand Identity, We have listed down the key factors which help in developing the identity of a Brand. These factors have been explained in the subsequent slides.
Slide 21: This slide presents Brand Integrity. We have listed down the key factors which help in developing the identity of a Brand. These factors have been explained in the subsequent slides.
Slide 22: This slide showcases Brand Elements Formula of the Product, Product Launch, Extension Brand Promotion, Extension of the Existing Brand, Product Refinement, Product Development, We have listed below the evolution steps of a brand. You can refine them bases the requirements.
Slide 23: This slide presents Brand Personality- Sincerity, Excitement, Competence, Ruggedness, Sophistication, We have listed the key attributes of a brand’s personality, you can use them as per your requirements
Slide 24: This slide showcases brand personality with these following factors- Core Brand Promise, Emotional Promise, Functional Promise, Global Promise, Social Promise, Brand Promise, This slide focuses on the core Brand promises, you can use them as per your requirements
Slide 25: This slide presents Brand Building Process and it includes- Brand Assessment, Brand Advantage, Brand Blueprint, Brand Promise, Brand Culturalization, We have listed the broad steps involved in building a brand, you can enter the rationale followed while implementing the same
Slide 26: This slide shows Brand Building Tactics. We have listed a wide variety of mediums to build the brand, you can choose the relevant platform bases your requirements
Slide 27: This slide presents Brand Packaging with these suitable packaging types- Brand Packaging, Strategy Policies And Strategic, Family Packaging, Ecological Packaging, Re-Use Packaging, Multiple Packaging, Below are some of the ways of doing packaging, you can use any of them to Brand your product
Slide 28: This slide showcases Brand Distribution. List down the regions where your target audience is based
Slide 29: This slide presents Brand Extension and presenting these categories- Brand Extension, Horizontal B.E, Vertical B.E, Downward Extension, Upward Extension, Line Extension, Franchise Extension, This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
Slide 30: This slide showcases Brand Equity with these five stages- Brand Equity, Brand Awareness, Perceived Quality, Brand Association, Brand Loyalty, Ideally, Brand equity comprises of 4 factors; which are discussed in next slides. Select the prime factors you want to focus on and develop your strategies
Slide 31: This slide presents Brand Value with these points to consider- Brand Value, Brand Awareness, Perceived Quality, Brand Association, Brand Loyalty, Ideally, Brand value comprises of 4 factors; which are discussed in next slides. Select the prime factors you want to focus on and develop your strategies
Slide 32: This slide showcases Brand Awareness with different stages- Dominant, Top Of Mind, Unaided Awareness, Aided Awareness, Unaware Of The Brand, Awareness Pyramid, Identify your brand segment in this brand awareness pyramid and prepare short term and long term strategies to move up in the ladder
Slide 33: This slide displays Brand Quality Reason To Buy, Premium Price, Differentiation/Positioning, Identify your brand segment in this brand awareness pyramid and prepare short term and long term strategies to move up in the ladder
Slide 34: This slide presents Brand Association with this five paramaters- Associations, Basis for Extensions, Create Positive Attitudes/Feelings, Reason - to - Buy, Differentiate/Position, Help Process/Retrieve Information, We have listed out 5 different parameters under brand association. Prepare your strategies for each of the parameter
Slide 35: This slide showcases Brand Loyalty. Input your inferences after brand tracking to provide a better perspective on how loyal is your customer base.
Slide 36: This slide presents Brand Loyalty Committed, Fence Sitters Considers it a friend, Passively Loyal With switching coasts, Satisfied / Habitual Buyer no reason to changes, Switchers / Price Sensitive No Brand Loyalty, The Loyalty Pyramid, Identify your customers in the brand loyalty segment and formulate strategy to move up the ladder
Slide 37: Establish Brand Positioning. Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements
Slide 38: This slide shows Brand Positioning. You can decide on the basis of below mentioned parameters how you want to position the brand in the minds of the target audience
Slide 39: This slide presents Brand Position. Move the circles and the text boxes as per your company’s product quality and value proposition
Slide 40: This slide displays Brand Repositioning- Segment Oriented, Symbolism Oriented, Niche-Oriented, Value Oriented, Celebrity Oriented, Up-market Technology, Change of Image Oriented, You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide
Slide 41: This slide showcases Brand Repositioning . You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide
Slide 42: This slide presents Brand Communication and having these further attributes- Affordable, Easily Available, Variety, Moderate Prices, Personal Service, Convenient, Latest Technology, Customer Value, Authenticity, Durability, Quality, Accessible, Choose the attributes you want the brand to communicate to the target audience
Slide 43: This slides Brand Budgeting table. We have listed various ways which needs to be kept in mind while budgeting. We have categorized Budgeting in two parts: Low end and High End. You can choose based on company’s requirement
Slide 44: This slide presents Value Addition Due To Branding . Slide indicates the price/profit a company can make as a result of branding. You can add your data values to calculate your profit from Branding
Slide 45: This slide showcases Value Addition Due To Branding . Slide indicates the price/profit a company can make as a result of branding. You can add your data values to calculate your profit from Branding
Slide 46: This slide displays Promotion Internal with these categories- Teleconferences , Direct Emails, Internal Television, Custom Branded Apparel, Booklets, Pamphlets, Brochures, Coupons, Bulletin Boards, Telephone Hotlines Or News Lines, Displays And Exhibits, Free Samples, Various ways of Internal promotion have been listed. You can choose the suitable ways as per your requirements
Slide 47: This slide presents promotional-external. Various ways of External promotion have been listed. You can choose the suitable ways as per your requirements
Slide 48: This slide displays Brand Performance Dashboard showing, Enhanced sales, Customer Recognition, Competitive Edge, Monitor the Brand performance on the basis of below mentioned parameters, you can alter them as per your requirements
Slide 49: This slide showcases Brand Tracking - Product Awareness and also includes these four main categories- Ad Awareness Brand Awareness Preference Latest Purchase Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand
Slide 50: This slide presents Brand Tracking – Brand Experience & Usage. Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand
Slide 51: Brand Tracking Info Graphics. Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand
Slide 52: This slide presents Brand Tracking – Top Of Mind & In Mind Brand. Brand performance is monitored through means of questionnaire and the inferences are listed down in this slide to track the awareness, experience and usage of the brand
Slide 53: This slide contains Business Advertising Techniques And Strategies icons.
Slide 54: This slide displays Business Advertising Techniques And Strategies icon. You can use as per your requirement.
Slide 55: This is a Coffee Break slide to halt. You may change it as per requirement.
Slide 56: This slide is titled Charts & Graphs to move forward.
Slide 57: This slide shows a Stacked Line graph in terms of percentage and years for comparison of Product 01, Product 02, Product 03 etc.
Slide 58: This slide presents Clustered Bar with comparison of two product.
Slide 59: This slide shows a Stacked Line graph in terms of percentage and years for comparison of Product 01, Product 02, Product 03 etc.
Slide 60: This slide showcases Donut Pie Chart for the comparison of the products.
Slide 61: This slide presents a Competitive Analysis Bubble Chart for product specifications to show.
Slide 62: This slide is titled Additional slides to proceed forward.
Slide 63: This is Our mission slide with imagery and text boxes to go with.
Slide 64: This is Our team slide with names and designation.
Slide 65: This is an About us slide to state company specifications etc.
Slide 66: This slide shows Comparison of two entities in butterfly chart form.
Slide 67: This is a Quotes slide to highlight, or state anything specific
Slide 68: This slide shows Vital financial circles with percentage and text boxes.
Slide 69: This slide shows Our Goals for your company.
Slide 70: This slide shows Target image with text boxes
Slide 71: This slide presents a PUZZLE slide with the following subheadings- Integrity and Judgment, Critical and Decision Making, Leadership, Agility
Slide 72: This is a Venn diagram image slide to show information, specifications etc.
Slide 73: This slide shows a Mind map for representing entities.
Slide 74: This slide displays a Bulb or idea image.
Slide 75: This is a Thank You slide with Address# street number, city, state, Contact Numbers, Email Address.