Strategic Brand Extension Launching And Positioning A New Product Branding CD V

Slide 1: This slide introduces Strategic Brand Extension – Launching and Positioning a New Product. State your company name and begin.
Slide 2: This slide states Agenda of the presentation.
Slide 3: This slide shows Table of Content for the presentation.
Slide 4: This slide highlights title for topics that are to be covered next in the template.
Slide 5: This slide presents Brand extension overview – Definition and major advantages.
Slide 6: This slide displays Why brand extension is a popular marketing strategy.
Slide 7: This slide represents Major drivers of brand extension success.
Slide 8: This slide showcases Determining the forms of brand extension.
Slide 9: This slide highlights title for topics that are to be covered next in the template.
Slide 10: Following slide showcase information about expertise extension.
Slide 11: This slide shows Addressing the ways to approach brand extensions – Product line extension.
Slide 12: This slide presents Addressing the ways to approach brand extensions - Lifestyle extension.
Slide 13: This slide displays Addressing the ways to approach brand extensions - Customer franchise extension.
Slide 14: This slide represents Addressing the ways to approach brand extensions - Brand distinction extension.
Slide 15: This slide highlights title for topics that are to be covered next in the template.
Slide 16: This slide showcases Steps to plan a brand extension.
Slide 17: This is another slide continuing Steps to plan a brand extension.
Slide 18: This slide shows Best practices for brand extension success.
Slide 19: This is another slide continuing Best practices for brand extension success.
Slide 20: This slide presents Stages for launching a brand extension.
Slide 21: This slide highlights title for topics that are to be covered next in the template.
Slide 22: Purpose of this slide is to illustrate information on brand extension strategy.
Slide 23: This slide displays Brand extension strategies to kick off – New occasion.
Slide 24: This slide represents Brand extension strategies to kick off – Remove the barrier to usage.
Slide 25: This slide showcases Brand extension strategies to kick off – Sustainability.
Slide 26: This slide highlights title for topics that are to be covered next in the template.
Slide 27: This slide shows Risks and reciprocal effects of brand extension.
Slide 28: Following slide provides scorecard used to evaluate brand extension performance.
Slide 29: This slide highlights title for topics that are to be covered next in the template.
Slide 30: This slide presents Brand positioning overview – Definition and types.
Slide 31: This slide displays Determining the characteristics of a good brand positioning strategy.
Slide 32: This slide highlights title for topics that are to be covered next in the template.
Slide 33: This slide represents Steps to create a brand positioning strategy.
Slide 34: This slide showcases Product Overview- Functional and emotional benefits.
Slide 35: This slide shows Customer profile segmentation - Based on firmographic attributes.
Slide 36: This slide presents Customer profile segmentation- Based on various attributes.
Slide 37: This slide displays Creating ideal customer profile for brand positioning.
Slide 38: This slide highlights title for topics that are to be covered next in the template.
Slide 39: This slide represents Competitive analysis to get valuable insights on technology offerings.
Slide 40: This slide showcases Competitive analysis to get valuable insights on feature offerings.
Slide 41: This slide shows Understanding and developing a brand positioning statement.
Slide 42: This slide highlights title for topics that are to be covered next in the template.
Slide 43: This slide presents Developing positioning map for effective product placement.
Slide 44: This slide displays Channels for communicating the brand message to key stakeholders.
Slide 45: This slide represents Brand promotion and awareness using AIDA model and sales funnel.
Slide 46: This slide highlights title for topics that are to be covered next in the template.
Slide 47: This slide showcases Understanding and measuring the customer experience.
Slide 48: This slide shows Different ways to improve brand positioning.
Slide 49: This slide presents KPI dashboard to monitor sales and orders performance.
Slide 50: This slide displays KPI dashboard to measure brand marketing performance.
Slide 51: This slide highlights title for topics that are to be covered next in the template.
Slide 52: This slide represents Brand extension and positioning example – PQR beverage overview.
Slide 53: This slide showcases Brand extension and positioning example – pricing and positioning.
Slide 54: This slide shows Brand extension and positioning example – brand identity prism.
Slide 55: This slide highlights title for topics that are to be covered next in the template.
Slide 56: This slide presents Brand extension and positioning example – Color palette and exploration.
Slide 57: This slide displays Brand extension and positioning example – Packaging design.
Slide 58: This slide highlights information about the teaser advertisement developed for a beverage product.
Slide 59: This slide contains all the icons used in this presentation.
Slide 60: This slide is titled as Additional Slides for moving forward.
Slide 61: This slide represents Brand essence chart to identify key attributes and benefits.
Slide 62: This slide showcases Brand framework to guide extension strategy.
Slide 63: This slide shows Post It Notes. Post your important notes here.
Slide 64: This slide presents Roadmap with additional textboxes.
Slide 65: This slide contains Puzzle with related icons and text.
Slide 66: This slide provides 30 60 90 Days Plan with text boxes.
Slide 67: This is a Thank You slide with address, contact numbers and email address.