Brand Supervision For Improved Perceived Value Branding CD V

Slide 1: This is the cover slide of Brand Supervision for Improved Perceived Value
Slide 2: This slide presents AGENDA of Brand Supervision for Improved Perceived Value
Slide 3: This slide presents Table of contents for Brand supervision for improved perceived value
Slide 4: This slide presents Table of contents for Brand supervision for improved perceived value
Slide 5: This slide provides information regarding brand overview including details about aim of branding, characteristics of brand and its objectives. The main purpose of brand is to motivate customers to purchase products associated
Slide 6: This slide provides information regarding key elements that define brand personality. These elements include brand name, logo, slogan, color elements, URL ,packaging, jingles.
Slide 7: This slide provides information regarding different kinds of branding in terms of personal, product, geographic, corporate. They are assessed over goal, impact and ideal for.
Slide 8: This slide provides information regarding different brand characteristics such as disruptive, conscious, value, innovative, style, performance, etc. All these characteristics are assessed based on brand’s position reference, tone & manner.
Slide 9: This slide provides information regarding brand architecture that highlights structure of brands across organizational entity in terms of branded house or house of brands.
Slide 10: This slide provides information regarding comparison of brand and product management, based on parameters such as objective, interaction, features, role of managers, final product and audience.
Slide 11: This is the table of contents slide for Brand supervision for improved perceived value.
Slide 12: This slide provides information regarding impactful brand building strategy that includes essential elements such as vision, purpose, values, brand idea, goals, issues, strategies, and tactics.
Slide 13: This slide provides information regarding buyer’s persona which depicts detailed description about potential customer including demographic details, behavioral traits, buying power, and interests, etc.
Slide 14: This slide provides information regarding brand canvas to showcase compelling brand story. It includes elements such as story (name, positioning statement, promise, personality), symbols (typography, color palette, logo), strategy, etc.
Slide 15: This slide provides information regarding checklist for key branding initiatives in terms of assess current branding strategies, redefine purpose, evaluate supplemental elements, optimize existing initiatives.
Slide 16: This slide presents table of contents for Brand supervision for improved perceived value
Slide 17: This slide provides information regarding key elements associated with brand identity in terms of brand physique, brand personality, culture, customer self-image, customer reflection and relationship.
Slide 18: This slide provides information regarding key brand positioning strategies. The positioning strategies are categorized based on value, quality, competitor, benefit, celebrity-driven.
Slide 19: This slide provides information regarding product positioning and messaging in order to depict the value delivered to customers through offerings rendered.
Slide 20: This slide provides information regarding key strategies for successful brand repositioning in terms of image, product, intangible and tangible repositioning. Repositioning depends upon customer tastes and preference.
Slide 21: This slide presents table of contents for Brand supervision for improved perceived value
Slide 22: This slide provides information regarding brand essence wheel that assists in defining a brand. An essential practical tool for cater conceptual ideas. Essential elements of brand essence wheel include brand attributes, benefits, personality and values.
Slide 23: This slide provides information regarding building effective brand equity in order to grow business across main and new markets. The purpose is to leverage relationships among perceived benefits & costs that customers relate to that product.
Slide 24: This slide provides information regarding criticality of strong brand equity in order to increase brand value through improved market share, brand resilience. It also assist brands to charge premium prices, effectively manage product line extensions.
Slide 25: This slide provides information regarding various reasons for brand decay. It is a gradual process that leads to loss customer’s reputation and brand consistency. Weakening of brand elements results in loss of brand integrity.
Slide 26: This slide provides information regarding brand equity performance assessment dashboard that highlights customer lifecycle value, customer adoption rate, mentions, engagement, etc.
Slide 27: This slide provides information regarding Aaker’s equity model that assess brand assets and liabilities that add/subtract value from product/service. It includes brand equity components such as brand loyalty, brand awareness, perceived quality, etc.
Slide 28: This slide provides information regarding Aaker’s equity model that assess brand assets and liabilities that add/subtract value from product/service. It includes brand equity components such as brand loyalty, brand awareness, perceived quality, etc.
Slide 29: This slide provides information regarding Keller’s or customer-based brand equity model that enable strong brand development. It showcases necessary initiatives to build strong brand equity in terms of brand identity, brand meaning, brand response, etc.
Slide 30: This slide presents table of contents for Brand supervision for improved perceived value.
Slide 31: This slide provides information regarding essential strategies to enhance brand awareness in terms of guest blogs across niche websites, offer freemium, enable events sponsorship.
Slide 32: This slide provides information regarding brand awareness campaign plan for customer outreach including elements such as campaign name, objectives, duration, target audience, key messages, campaign goals, budget, expected campaign ROI, etc.
Slide 33: This slide provides information regarding key metrics to track brand awareness through impressions, brand mentions, post engagement, page likes, page views, post reach, story reach, recommendations, etc.
Slide 34: This slide presents table of contents for Brand supervision for improved perceived value.
Slide 35: This slide provides information regarding PESO model for brand reputation management in terms of earned media, community, partnerships, shared media, distribution & promotion, reputation, etc.
Slide 36: This slide provides information regarding promotion plan to optimize overall brand’s reputation through initiatives such as organizing contest, product giveaways, promotional gifts, customer appreciation, et
Slide 37: This slide provides information regarding essential strategies to enhance brand reputation in terms of offer quality content, consider customer service as priority, enable local community engagement, etc.
Slide 38: This slide provides information regarding effective brand management platforms along with their purpose, features, duration to implement, user rating, cost. The features include real time media monitoring, sentiment assessment, podcast tracking, etc.
Slide 39: This slide provides information regarding reputation management to monitor brand’s effectiveness in terms of brand review summary, listing score, competition, listing accuracy, etc.
Slide 40: This slide presents table of contents for Brand supervision for improved perceived value.
Slide 41: This slide provides information regarding various strategies to increase customer loyalty towards brand. It includes initiatives such as rewarding customer, encourage referrals, develop point system, ask for referral/ reviews, etc.
Slide 42: This slide provides information regarding statistics highlighting customer loyalty towards brand in terms of brand’s purchases from loyal customers, loyal customer spend over brand, etc.
Slide 43: This slide provides information regarding customer reward system deployed by brand in order to increase brand loyalty. The reward system is categorized based on the type of rewards, value offered, uniqueness, accessibility, etc.
Slide 44: This slide provides information brand loyalty tracking dashboard in order to monitor customer engagement, average revenues, new vs. returning visitors performance, etc.
Slide 45: This slide presents table of contents for Brand supervision for improved perceived value.
Slide 46: This slide provides information regarding product and content performance assessment for brand growth analysis. The products’ performance is assessed on parameters such as price, packaging , quality and content performance is determined through site traffic, on-site time, etc.
Slide 47: This slide provides information regarding ways through which brand performance can be improved such as decoding customer mindset, revamping brand storytelling, enable consistency across all touchpoints.
Slide 48: This slide provides information regarding monitoring dashboard to track brand performance through monitoring of session, new users, bounce rate, etc.
Slide 49: This slide presents table of contents for Brand supervision for improved perceived value.
Slide 50: This slide provides information regarding various types of co-branding such as ingredient, similar company, national to local. Co—branding highlights marketing strategy that uses multiple brand names over offerings as a part of strategic alliance.
Slide 51: This slide provides information regarding various types of co-branding such as ingredient, similar company, national to local. Co—branding highlights marketing strategy that uses multiple brand names over offerings as a part of strategic alliance.
Slide 52: This slide provides information regarding essential characteristics of co-branding in terms of strategic partnership, build credibility, developing marketing strategy, develop innovation & value addition, etc.
Slide 53: This slide provides information regarding role of co-branding partner in enhancing brand marketing effectiveness in terms of signposting, motivating, solution provider.
Slide 54: This slide provides information regarding relevance of celebrity endorsement for brand growth by capturing three prerequisites for selecting celebrity for endorsements in terms of celebrity attractiveness, credibility and compatibility among brand/ celebrity.
Slide 55: This slide provides information regarding celebrity endorsement plan including components such as brand aspect, objective, brand image, celebrity, targeted product, marketing channels, cost, impact.
Slide 56: This slide provides information regarding collaboration with potential influencer for branding campaign. It includes role of influencer in terms of blogs searching, hashtags searching on social media platforms, track peers/ competitor’s activity, etc.
Slide 57: This slide presents table of contents for Brand supervision for improved perceived value.
Slide 58: This slide provides information regarding various strategies for rebranding in terms of change in logo, shift brand positioning, prepare new ads, and change brand voice.
Slide 59: This slide provides information regarding rebranding activities tracking roadmap. It will assist brand management team to manage essential rebranding initiatives such as regulatory policies, preliminary considerations, etc.
Slide 60: ' This slide provides information regarding rebranding performance tracking dashboard in order to track renewed brand. It includes details about total spent, total link clicks, total conversations, etc.
Slide 61: This slide presents table of contents for Brand supervision for improved perceived value.
Slide 62: This slide provides information regarding brand asset valuation assess value of specific brand in terms of consumer’s perspective. It covers brand vitality (differentiation, relevance) and brand stature(esteem, knowledge).
Slide 63: This slide provides information regarding brand asset valuator power grid to analyze overall brand health. It caters details about new, unfocused, eroding, power, declining or niche brands.
Slide 64: This slide presents table of contents for Brand supervision for improved perceived value.
Slide 65: This slide provides information regarding key people associated with brand management team in terms of director of product marketing, director of brand & communications, director of demand generation, etc.
Slide 66: This slide provides information regarding role of brand manager by highlighting his/her responsibilities, key attributes and salary. Role of brand manager is to manage brand’s personality, develop brand strategy for firm, etc
Slide 67: This slide presents table of contents for Brand supervision for improved perceived value.
Slide 68: This slide provides information regarding case study highlighting brand awareness campaign including derails about campaign description, results, etc.
Slide 69: This slide provides information regarding case study showcasing logo rebranding for brand performance management. It includes details about rebranding goal, rebranding initiatives taken, etc.
Slide 70: This slide is Icons slide - brand supervision for improved perceived value
Slide 71: This is an Additional slide
Slide 72: This is an About us slide that can be used to give a brief about the company.
Slide 73: This is our team slide that can be used to present your talented staff.
Slide 74: This is a Puzzle slide that can be used for problem solving.
Slide 75: This is a Comparison slide that can be used to compare different products.
Slide 76: This is a Post it notes slide that can be used to present important information.
Slide 77: This is a 30 60 90 days plan slide that can be used to make robust plans.
Slide 78: This is a Roadmap slide that can be used to present different series of events.
Slide 79: This is a Magnifying glass slide that can be used to highlight important information.
Slide 80: This is Thank you slide for acknowledgment.