Brand rollout plan model ppt powerpoint presentation pictures designs

Description;

The image depicts a ""Brand Rollout Plan Model,"" which is structured into five key components that range from more emotional and intangible aspects to more rational and tangible ones. These components are Purpose, Values, Process, Product/Service, and Infrastructure. They are meant to guide an organization through the planning stages of introducing a new brand or rebranding initiative.

1. Purpose (Why): 

This addresses the raison of the organization—why it exists—and how this drives awareness, consideration, preference, and advocacy for the brand.

2. Values (Who): 

This focuses on the identity of the organization, representing who the people behind the brand are, and underscores how these values are a driver for awareness, consideration, preference, and advocacy.

3. Process (How): 

The methodologies or procedures the organization follows are examined here, showcasing how these processes contribute to brand awareness, consideration, preference, and advocacy.

4. Product/Service (What): 

This looks at the offerings of the organization, detailing what the organization does—products or services—and their roles in driving key brand metrics.

5. Infrastructure (Where/When): 

This pertains to the logistical and operational facets of the organization, explaining where and when the organization does what it does and how infrastructure supports the brand attributes.

The model is positioned along a spectrum that captures the emotional and rational aspects of brand rollout, signifying that a strong brand connects with customers both emotionally (through purpose and values) and rationally (through product/service and infrastructure).

Use Cases:

The slide can be effectively used in various industries to guide strategy and communication:

1. Retail:

Use: Brand Strategy Development

Presenter: Marketing Director

Audience: Branding Team

2. Technology:

Use: Product Launch Planning

Presenter: Product Manager

Audience: Cross-Functional Teams

3. Financial Services:

Use: Corporate Rebranding Initiative

Presenter: Brand Manager

Audience: Corporate Communications Team

4. Education:

Use: Institutional Branding

Presenter: Dean or Head of Marketing

Audience: University Staff and Stakeholders

5. Consulting:

Use: Client Brand Transformation Workshops

Presenter: Senior Consultant

Audience: Client Leadership Teams

6. Healthcare:

Use: Healthcare Services Branding

Presenter: Head of Marketing

Audience: Healthcare Professionals and Department Heads

7. Food & Beverage:

Use: Consumer Brand Rollout

Presenter: Brand Strategist

Audience: Marketing and Sales Teams