Brand Extension Strategies For Increasing Competitive Advantage And Brand Awareness Complete Deck

Slide 1: This title slide introduces the Brand Extension Strategies For Increasing Competitive Advantage and Brand Awareness. Add the name of your company here.
Slide 2: This slide presents the Agenda for Brand Extension. It includes: Deliver more sales opportunities by giving the company access to the variety of target markets by extension of the brand, Attracting the audience by your new product category and underlying the various strategies that can be used for brand extension, etc.
Slide 3: This slide contains the Table of Contents. It includes: Brand Extension Details, Current Issues, and Need, Brand Extension Strategies and Competitive Analysis, Brand Extension Risks and Evaluation Analysis, and Estimated Products Sold, Revenue Earned and Product Life Cycle in 2020 with Dashboard.
Slide 4: This is a table of content slide showing the Brand Extension Details, Current Issues, and Need. This includes: Brand Extension Details with Strategy and Estimated Costs, Why your Company needs Brand Extension, Current Issues that Brand Extension can Solve, Scope for Implementing Brand Extension Strategies, Brand Extension Process and Steps, and Existing Product Categories of Company.
Slide 5: This slide presents the Brand Extension Details with Strategy and Estimated Costs. It shows details about the Brand extension details such as brand details, strategy to be used, existing product categories, estimated costs involved, new product details, etc.
Slide 6: This slide presents Why Your Company Needs Brand Extension. It shows why the company’s major requirement behind Brand Extension.
Slide 7: This slide presents the Number of Products sold by the Company in last 5 Years. It shows the number of products sold by the company in the last 5 years.
Slide 8: This slide presents the Decline in Sales Revenue of XYZ Company Globally. It shows a graph of declining Revenue of XYZ Company for past 5 years.
Slide 9: This slide presents the Current Issues that Brand Extension can Solve. It shows some of the current issues in the company that can be solved by implementing brand extension strategies. Some of the issues are low brand image, negative brand reputation, the decline in sales, lack of customer retention, etc.
Slide 10: This slide presents the Scope for Implementing Brand Extension Strategies. It shows some of the current issues in the company that can be solved by implementing brand extension strategies.
Slide 11: This slide presents the Brand Extension Process and Steps. It shows the steps and processes involved in Brand Extension such as brand equity measurement, measuring potential risks, analyzing competencies, market research, design, and extensive brand extension strategy along with the stage of each process i.e. done, in progress, or not started yet.
Slide 12: This slide presents the Existing Product Categories of the Company. It shows the existing product categories of the company, its pricing, product segments, customer perception, and perceived quality
Slide 13: This is a table of content slide showing the Brand Extension Risks and Evaluation Analysis, Multiple Types of Brand Extension Strategies, Overview of Line Extension Strategy and its Impact, Overview of Companion Product Extension Strategy and its Impact, Overview of Expertise Extension Strategy and its Impact, Overview of Market Extension Strategy and its Impact, Overview of Geographic Extension Strategy and its Impact, and Brand Extension Strategies Competitive Analysis.
Slide 14: This slide presents the Multiple Types of Brand Extension Strategies. It shows the Brand Extension Strategies that the company can adapt and choose to form such as Line Extension, Companion Product Extension, Expertise Extension, Market Extension, and Geographic Extension.
Slide 15: This slide presents the Overview of Line Extension Strategy and its Impact. It shows the overview of Line Extension Strategy and the impact of the strategy in the future such as product variations in the future, estimated costs involved, etc.
Slide 16: This slide presents the Overview of Companion Product Extension Strategy and its Impact. It shows the overview of Companion Product Extension and the impact of the strategy in the future such as product variations in the future, estimated costs involved, etc.
Slide 17: This slide presents theOverview of Expertise Extension Strategy and its Impact. It shows the overview of Expertise Extension Strategy and the impact of the strategy in the future such as product variations in the future, estimated costs involved, etc.
Slide 18: This slide presents the Overview of Market Extension Strategy and its Impact. It shows the overview of the Market Extension Strategy and the impact of the strategy in the future such as product variations in the future, estimated costs involved, etc.
Slide 19: This slide presents theOverview of the Geographic Extension Strategy and its Impact. It shows the overview of the Geographic Extension Strategy and the impact of the strategy in the future such as product variations in the future, estimated costs involved, etc.
Slide 20: This slide presents the Brand Extension Strategies Competitive Analysis. It shows the competitive analysis of various brand extension strategies based on various parameters such as estimated costs involved, marketing programs, effects on brand equity, etc.
Slide 21: This is a table of content slide showing the Brand Extension Strategies and Competitive Analysis. This includes: Risk involved in Implementing Brand Extension Strategies, How to create a Stronger Brand Extension Strategy, Brand Extension Variables Table with Original Product, and Brand Extension Strategic Evaluation Table.
Slide 22: This slide presents the Risk involved in Implementing Brand Extension Strategies. It shows the risks involved in Implementing Brand Extension Strategies along with the level of risk they possess i.e. high, medium, or low.
Slide 23: This slide presents How to Create a Stronger Brand Extension Strategy. It shows some measures that the company can take to build a stringer and efficient brand extension strategy such as knowing your target audience, analyzing your current brand positioning, developing a specific market persona, getting aware of existing brand equity, etc.
Slide 24: This slide presents the Brand Extension Variables Table with Original Product. It shows the company’s original and existing products and what will be the extension after the implementation of multiple strategies such as line extension, market extension, expertise extension, geographic extension, etc.
Slide 25: This slide presents the Brand Extension Strategic Evaluation Table. It shows a table that evaluates the brand extension process and measures various parameters such as Perceived Environmental Impact, Parent Brand User Status, Brand Extension Evaluation, audience count, etc.
Slide 26: This is a table of content slide showing the Estimated Products Sold, Revenue Earned, and Product Life Cycle in 2020 with Dashboard. This includes: Estimated Number of Products that will be sold after Implementing Brand Extension Strategy, Estimated Sales Revenue of XYZ Company after implementing Strategy, Product Life Cycle of the Company after using Companion Product Extension Strategy, and Brand Extension Dashboard for XYZ Company.
Slide 27: This slide presents the Estimated Number of Products that will be sold after Implementing the Brand Extension Strategy. It shows the estimated number of products that will be sold after implementing the Companion Product Extension Strategy.
Slide 28: This slide presents the Estimated Sales Revenue of XYZ Company after implementing the Strategy. It shows the estimated Sales Revenue of XYZ Company after implementing the Companion Product Extension Strategy.
Slide 29: This slide presents the Product Life Cycle of the Company after using the Companion Product Extension Strategy. It shows details of each stage i.e. Introduction, Growth, Maturity, and Decline. Also, it slide shows what will be the scenario after maturity implementing Product Extension Strategy.
Slide 30: This slide presents the Brand Extension Dashboard for XYZ Company. It shows a Brand Extension Dashboard with KPI’s such as Company Revenue , Products Sold in 2019 , Brand Extension Strategy to be used in 2020, Estimated Sales Growth in 2020, Estimated Products to be Sold in 2020, etc.
Slide 31: This is the Icons Slide for Brand Extension Strategies for Increasing Competitive Advantage and Brand Awareness.
Slide 32: This slide introduces the Additional Slides.
Slide 33: This slide contains the information about the company aka the ‘About Us’ section. This includes the Value Client, Our Company, and Premium Services.
Slide 34: This slide provides the Mission for the entire company. This includes the vision, the mission, and the goal.
Slide 35: This slide is a Timeline template to showcase the progress of the steps of a project with time.
Slide 36: This slide shows the members of the company team with their name, designation, and photo.
Slide 37: This is a slide with a 30 60 90 Days Plan to set goals for these important intervals.
Slide 38: This slide presents the Overall Goal and the steps to reach that goal.
Slide 39: This slide contains Post It Notes that can be used to express any brief thoughts or ideas.
Slide 40: This slide shows the members of the company team with their name, designation, and photo.
Slide 41: This slide presents the Dashboard with the data’s numbers at Low, Medium, and High.
Slide 42: This slide presents the Financial with a data’s numbers at minimum, medium, and maximum percentage.
Slide 43: This is a Thank You slide where details such as the address, contact number, email address are added.