Brand event marketing budget ppt powerpoint presentation gallery files

Description:

The image is a PowerPoint slide titled "BRAND EVENT MARKETING BUDGET," which appears to be a financial summary for a brand's marketing event. The budget is categorized into two main sections: Income and Expenditure, with further subdivisions.

Income Section:

1. Marketing Budget: 

Shows a cash budget from a Festival supplier amounting to $5,000, which matches the actual year-to-date (YTD).

2. In-kind Sponsorship (Actual Documented Value): 

Lists in-kind contributions from various suppliers, such as Radio Co, Printing Co, Design Co, and Social Media Co. The actual YTD column for this section is blank, suggesting that the document may be projecting expected values.

3. Cooperative advertising revenue: 

Indicates a $500 cash budget from a Tourism business and a matching in-kind budget.

4. Sponsorship: 

Displays a $2,000 cash budget from a Council.

The Total Income is calculated as $7,500 for the cash budget and $5,000 for the in-kind budget.

Expenditure Section:

1. Design, Printing, Website, Social media, Signage: 

Lists the planned expenses for each category with respective suppliers and indicates a combined cash budget and in-kind budget.

2. Advertising: 

Break down the costs into different media outlets – Radio Co, Newspaper Co, Magazine Co, and a Tourism Magazine, with a larger portion allocated to an in-kind budget.

3. Market research and Photography: 

Both have a cash budget and an in-kind budget of $500 each.

The Total Expenditure is also listed as $7,500 for the cash budget and $5,000 for the in-kind budget, matching the total income figures, which suggests a balanced budget.

Use Cases:

This type of financial breakdown is commonly used in various industries for event planning and budgeting:

1. Event Planning:

Use: Allocating and tracking event funds.

Presenter: Financial Planner

Audience: Event organizers, sponsors

2. Marketing:

Use: Budgeting for marketing campaigns and events.

Presenter: Marketing Manager

Audience: Marketing team, stakeholders

3. Non-Profit:

Use: Planning fundraising event finances.

Presenter: Development Officer

Audience: Donors, board members

4. Arts & Entertainment:

Use: Managing budgets for exhibitions and performances.

Presenter: Art Director

Audience: Production crew, financial backers

5. Publishing:

Use: Budgeting for book launches and promotional events.

Presenter: Publicity Manager

Audience: Authors, publishers

6. Retail:

Use: Planning for product launches and promotional activities.

Presenter: Retail Manager

Audience: Marketing department, retail partners

7. Hospitality:

Use: Budgeting for hospitality events and conferences.

Presenter: Event Coordinator

Audience: Hotel management, event attendees