Brand Equity Optimization Through Strategic Brand Management Process Complete Deck

Slide 1: This slide introduces Brand Equity Optimization through Strategic Brand Management Process. State your company name and begin.
Slide 2: This is an Agenda slide. State your agendas here.
Slide 3: This slide shows Table of Content for the presentation.
Slide 4: This slide continues showing Table of Content for the presentation.
Slide 5: This slide shows title for topics that are to be covered next in the template.
Slide 6: This slide presents critical issues the organization faces in managing its brand equity effectively.
Slide 7: This slide provides a gap analysis of the company's brand value perceived (desired) vs. received (actual) state of business performance.
Slide 8: This slide presents the results of a survey conducted by the company to measure the popularity of the brand.
Slide 9: This slide analyzes the company’s financial situation to learn more about the economic significance of the brand.
Slide 10: This slide measures the brand equity index based on the size of the intersection of the composite measures.
Slide 11: This slide shows title for topics that are to be covered next in the template.
Slide 12: This slide provides an overview of strategic brand management process and associated benefits.
Slide 13: This slide presents a description of elements of strategic brand management and their role in building and maintaining strong brand equity.
Slide 14: This slide defines brand equity while analyzing its various components.
Slide 15: This slide provides an overview of brand management strategy to enable the business to increase its brand equity and association.
Slide 16: This slide shows title for topics that are to be covered next in the template.
Slide 17: This slide presents overview and goals of strategic brand management process to effectively manage the brand and enhance its value in the market.
Slide 18: This slide shows title for topics that are to be covered next in the template.
Slide 19: This slide presents the overview to help understand the concept of brand positioning.
Slide 20: This slide describes the steps that help ensure your brand positioning strategy is effective, consistent, and aligned with business goals and target audience.
Slide 21: This slide presents a perceptual map used to monitor how a brand is being repositioned over time as it advances toward its intended position in the future.
Slide 22: This slide displays the overview of brand positioning while discussing various strategies that allow the organization to differentiate itself from competitors.
Slide 23: This slide provides an overview of three interlocking models used in brand planning.
Slide 24: This slide represents a mental map highlighting the point-of-view perception of the many connotations connected to the brand in the consumer's mind.
Slide 25: This slide presents an overview of branding elements and strategies to optimize each that helps increase brand value among consumers.
Slide 26: This slide describes the organization's brand mantra and critical strategies to optimize.
Slide 27: This slide presents the brand positioning bull's eye to showcase critical concepts of brand positioning in one frame.
Slide 28: This slide displays an overview of the target market identification process and defines the buyer persona.
Slide 29: This slide presents steps to conduct a competitor analysis to analyze the competitive environment effectively.
Slide 30: This slide showcases a detailed overview of the competitive environment in the market.
Slide 31: This slide shows title for topics that are to be covered next in the template.
Slide 32: This slide presents an overview of the stage of implementing brand marketing program and tactics to optimize.
Slide 33: This slide describes steps for creating a brand marketing strategy that enables a company to promote and build its brand over time.
Slide 34: This slide showcases a checklist highlighting six main characteristics for choosing band elements for the business.
Slide 35: This slide presents a strategic plan to create a cohesive and consistent brand identity that will increase consumer brand recognition.
Slide 36: This slide presents an overview of the plan to mix and match brand elements across various marketing and communication channels.
Slide 37: This slide outlines an integrated marketing plan to build positive and powerful brand associations.
Slide 38: This slide details a plan to leverage secondary associations effectively.
Slide 39: This slide outlines a strategy to leverage secondary associations and enhance brand equity.
Slide 40: This slide shows title for topics that are to be covered next in the template.
Slide 41: This slide thoroughly explains what brand audit is and its importance.
Slide 42: This slide showcases a process to effectively conduct a brand inventory to examine a company's marketing and branding strategy.
Slide 43: This slide provides an outline of brand inventory that evaluates various brand assets while identifying areas for improvement and further enhancing the brand's image.
Slide 44: This slide presents a plan to conduct brand exploratory and examine its associations, position, and consumer perception in the market.
Slide 45: This slide presents an overview of developing brand tracking studies to monitor brand health.
Slide 46: This slide showcases various tracking studies to be conducted by brands to collect information on brand performance.
Slide 47: This slide presents a set of brand-tracking survey questions to be conducted by telephone to analyze brand awareness.
Slide 48: This slide presents a systematic strategy to evaluate the causes and effects of brand equity and how marketing initiatives produce brand value.
Slide 49: This slide presents an overview of the brand equity measurement system and valuable tools that can be employed to optimize it.
Slide 50: This slide shows title for topics that are to be covered next in the template.
Slide 51: This slide presents an overview of corporate brand architecture that provides guidelines for how the brands in your organization interact with one another.
Slide 52: This slide displays an overview of the strategy to define brand architecture.
Slide 53: This slide provides an understanding of the brand portfolio.
Slide 54: This slide helps develop, launch, and manage numerous brands within a firm to increase market penetration and reduce brand overlap.
Slide 55: This slide presents an understanding of brand hierarchy while discussing the type of product and service brand hierarchies.
Slide 56: This slide displays an overview of the company's brand hierarchy to analyze each brand's position in the category hierarchy.
Slide 57: This slide provides an overview of a brand reinforcement strategy that uses marketing initiatives to continuously communicate the brand's meaning to customers.
Slide 58: This slide presents a strategy to update branding and marketing efforts to match the changes in the market.
Slide 59: This slide outlines a plan to help the organization manage brand equity across cultures, markets, and geographies.
Slide 60: This slide shows title for topics that are to be covered next in the template.
Slide 61: This slide presents a quarterly timeline depicting the implementation of each phase while allocating teams and budgets.
Slide 62: This slide shows title for topics that are to be covered next in the template.
Slide 63: This slide depicts the impact of a successful strategic brand management process while providing future projections.
Slide 64: This slide presents the positive impact of the strategic brand management process on brand value perception.
Slide 65: This slide displays a graph showcasing the impact of effective brand marketing programs on various brand equity metrics.
Slide 66: This slide presents a brand image tracking analysis to determine the positive impact of various branding activities on brand value perception among consumers.
Slide 67: This slide showcases the results of brand tracking surveys and helps analyze brand health.
Slide 68: This slide shows title for topics that are to be covered next in the template.
Slide 69: This slide represents a dashboard highlighting multiple performance metrics to measure brand health and reputation over time.
Slide 70: This slide represents the market share growth of the brand and its relative performance in the market.
Slide 71: This slide shows title for topics that are to be covered next in the template.
Slide 72: This slide depicts a combined brand product analysis to analyze products with high growth potentials and identify them.
Slide 73: This slide shows all the icons included in the presentation.
Slide 74: This slide is titled as Additional Slides for moving forward.
Slide 75: This is About Us slide to show company specifications etc.
Slide 76: This is Our Vision, Mission & Goal slide.
Slide 77: This slide displays Column chart with two products comparison.
Slide 78: This is Our Target slide. State your targets here.
Slide 79: This is a Thank You slide with address, contact numbers and email address.