Brand Awareness Powerpoint Presentation Slides

If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” -David Brier, brand manager known for his disruptive marketing.

You can tell your brand’s story by creating an awareness program for your targeted audience. Creating brand awareness is the most crucial investment you can make in your business, as it helps make a positive mark in the marketplace. Are you passionate about your brand and want to make it a global one? We have got you covered with our 100% ready to use and customizable brand awareness powerpoint presentation slides. The aim is to help you create a perfect brand awareness program.

“The way a company brands itself is everything- it will ultimately decide whether a business survives.” These wise words of Sir Richard Branson are well reflected in the story of a poor sweet vendor who made 100 extra sweets daily out of his savings each day. He used to offer one sweet to each passerby without asking for money. Months and a year passed by and he continued with this strategy. No wonder there came a time when almost the entire city came to know about him through one another and the praises of his sweets and his affectionate gesture filled everyone’s hearts. The small vendor now became the owner of a very famous sweet brand known not only in his city but in the entire country! So, you see, a simple brand awareness strategy took him from the street-corner to the top of the business world.

Instagram is one of the best places to reach out to people from nooks and corners of the world and voice your brand. You can check out our Instagram Marketing powerpoint presentation slides to grow brand awareness. It will help you learn all the strategies to grow your business on Instagram like the types of videos and posts for your brand to get the maximum content engagement rate. It will also tell you how to use instagram reels to increase your followers thus getting you a huge customer base.

SlideTeam’s brand awareness powerpoint presentation slides will help you with knowing your audience base, creating an online presence and keep a track of the entire process and help understand the metrics.

You can also check the facts and figures related to the brand awareness such as popularity ratings, brand awareness graph, ratings of your brand’s slogans through our awareness and popularity analysis dashboard.

Slide 1: Brand Awareness

The very first thing that needs to be done even before creating a brand awareness program is knowing the position of your brand in the marketplace. Once you know where you stand, you can chalk out things thereafter for your brand’s betterment. The awareness pyramid will help you know your consumers better and the status of your brand. At the bottom of the pyramid are the consumers who have zero knowledge about your brand or are unaware of the brand. Next in line are the consumers who have aided awareness that is they will recognise the brand when shown the logo or the name or being mentioned of any particular viral product. Moving up are the unaided awareness consumers who mention about your brand as one of their preferences when told of a particular product. Then comes the top of mind consumers whose first choice is your brand when searching for a particular product.

At the top are the dominant consumers, who always rely on your brand for any of your products and prefer them over your competitors. Once you have known your consumer’s perception about your brand and the percentage of each category of consumers, the task is clear for you to work on brand awareness.

Slide 2: Brand Awareness Steps:

Once you have known your customers, it’s now time to chalk out the steps for creating the brand awareness program. This slide will help you plan the entire program in just 3 steps viz. create interest, maintain interest and reward interest. The first step will help you identify your audience and determine positioning thereafter you can make use of various marketing strategies like advertising campaigns, social media platforms, partner with influencers and thus highlight the uniqueness of your brand and communicate with your target audience. The second step will help you keep your audience engaged with your brand with engaging contents, unique services and let your audience have positive interactions with your brand through various social media platforms. It will also help to learn which platforms are more productive for your brand than the rest so that more focus is paid on the valuable ones. The last step will help you to reward your loyal audiences with contests or challenges, discounts and loyalty programs.

This ensures positive reinforcement for your brand from your loyal customers who advocate your brand to others and also attract new customers to your brand.

Slide 3: Steps To Build Brand Awareness Online

In the era of social media, you cannot be left behind in marketing your brand online. Online marketing is the essence of today’s success and this slide will help you plan your online marketing strategies at its best.

The core points of this chart ar sales, repeat visibility and engagement and awareness, it will help you to reach out to your audience, engage them with your contents and retain them with valuable perks and benefits. Each category is redivided into two sections viz. channel and key metrics. The channel section will allow you to add sources of your online brand promotions like email blasts, Facebook ads, YouTube ads, twitter sds, social posts, Pinterest, LinkedIn, etc. and the key metrics section will help you keep a track on them with number of views, reach, impressions, clicks, subscribers, sales, revenue and profit.

Slide 4: Brand Awareness Roadmap (Layout)

You cannot win the game without a proper layout and that’s your roadmap to success. The brand awareness roadmap will help you from the scratch to the finish. It will help plan and track your entire brand awareness journey from choosing a brand name and logo to extension of your existing brand. You can add entities like what will be your brand’s slogan, how to develop and execute brand positioning strategies, launching a brand campaign program, promotion of your brand on social media platforms and steps for the extension of your existing brand.

Slide 5: Brand Awareness Campaign

Launching a brand awareness campaign isn’t an easy task, right? But you can certainly make it easy with our brand awareness campaign chart that will help you plan the campaign. You can begin with assigning a name to your campaign and setting the objectives of it and then decide the duration of the campaign. It will help to establish a targeted campaign with fruitful results as variables will be crystal clear before you beforehand.

These are things to be done during the campaign. For example, run ads, organise webinar series and tech summit, set your target audience, decide on the message you want to communicate to your audience, set your goals and budget and last but not the least learn about the expected ROI.

Slide 6: Brand Awareness Metrics:

Establishing a brand metrics will help you know the current position in the market and learn which online platforms have paid you the most. You can keep a track on how people hear about your brand, from which sources, and its metrics will help you figure out which platforms you should focus on more and invest on to get potential results.

Slide 7: Effective Measurement:

When you run an ad or a campaign for your brand, it is important to measure the effectiveness of it. The effectiveness measurement slide will help you know the percentage of your audience of each group that have been involved with your brand. It will also give you a clear view of the percentage from each group that have never seen before, may have seen before and certainly have seen before your brand and its ads. Now, you know which group of customers to target more to boost engagement.

WORK ON BRAND AWARENESS NOW!

Creating brand awareness is the first step towards advertising your brand and its products. Awareness does not mean that people would recognise your brand at one go, but awareness will ensure that people will be able to recall distinguishing features of your brand from another while purchasing a product.

You can also boost the share of voice on social media that will help you determine online discussion initiated by a specific public profile through our brand-awareness-metrics powerpoint presentation slides and even customize it according to your needs.