Bogey As A Buyers Negotiation Tactic Training Ppt
This slide explains The Bogey Tactic as a negotiation tactic used by the buyers. The Bogey tactic works on three fundamental principles involved Ego, Help, and Better Deal Available. In this tactic, the buyer offers the seller a fixed price which is lower than the price quoted by the seller. The seller can use counter tactics like offering alternative designs, delivery, price packages.
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