Your Simplest Guide to Segmentation Targeting and Positioning [Professional Templates Included]

Customer is of the supreme value in today’s time. Their feedback either let you rule the market or break your market. We are in this contemporary world now where knowing the different types of customers, identifying the target market and understanding the customer needs are of utmost important before positioning yourself in the market as a brand.

Hereby, we are presenting you the well-researched and professionally designed Segmentation, Targeting and Positioning Complete Deck to help you design your marketing plan so that you deliver the best to the customer.

Download STP Complete Deck

Below are the 9 slides that you need to have in your presentation/ report to construct a positioning strategy for your product.

1) Market Segmentation (Consumer Markets):

Firstly, segment your consumer market. By this we mean, choose an appropriate target market on the basis of the five categories given above. Fill in the details and analyze the five segmentation variables. This will help you evaluate the ideal target market for you.

2) Market Segmentation Evaluation:

Evaluate your company on the basis of different resources within the company and analyze where do you lack and need to improve or which area you are best at.

3) Intensity of Rivalry:

Once you have evaluated the market, now is the time to analyze the factors that could increase your profitability. This slide has 4 factors through which you can assess the business environment. Once you analyze those factors, you can easily strategize your next move and avoid taking the wrong steps.

4) Understanding the Customer Needs:

Understand the customer requirements and habits. Follow their purchasing cycle and interest. Answer some of these basic questions to assess the customer needs and requirements.

5) Targeting Strategy:

Choose one strategy you would like for your product among the four given strategies in the above slide. Four different marketing strategies are given for you to target your market. Place your product wisely in one of these different categories.

6) Market Positioning:

After all the evaluation and assessment of the chosen target market, fill the details in the above slide to strategize the market positioning of the product. Describe the product, its market category, target segment, key benefit and other important details so that you can plan to place your product in the market wisely.

7) Positioning Strategies:

This slide will help you decide under which category your product should be placed. Whether your product is beneficial to the customers or is it something different from the competitors. Have this slide in your presentation and place your product in the suitable category.

8) Competitive Landscape:

Don’t forget to examine your competitors before introducing your product into the market. Have this professionally designed Competitive Landscape PPT slide and scrutinize your competition thoroughly.

9) Strategic Positioning:

Once you know the positives and negatives of your competition, strategically design a plan to position your product in the market. You can target your market with superior quality products, moderate prices, focus on customer value and much more.

Go through these steps and engage your audience with your products. These 9 slides will definitely help you design a plan to strategically position yourself in the market.