![What is a Social Media Playbook & How it can be Managed Using Various Tools [Free PDF Attached]](https://www1.slideteam.net/wp/wp-content/uploads/2022/06/38.png)
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Why is Social Media Playbook Important for Organizations?
Every organization today wants to effectively execute its social media strategy & achieve goals with up surged success. All this is possible when you are aware of vital guidelines associated with social media & your marketing team follows them consistently.
Grab our insightfully designed Social Media Playbook. It will provide general guidelines starting from how to post, when to post, way of responding, flowcharts, monitoring, etc.
Also, social media playbooks help organizations to motivate their employees respond proactively, understand their needs, enable open communication, etc. Thus, these guidelines have to be adopted by every business as they will impact their performance while allowing them to take the best advantage of technology.
This social media playbook will:
• Build trust & drive leadership (employees, dealers, operators, etc.)
• Hike effectiveness by providing best practice recommendations
• Ensure greater & stable organization presence on social media
• Allow greater internal alignment, etc.
What is the Optimal Strategy to Gain Upsurge in Social Media?
Top strategies to hike social media engagement & execute social media marketing success are as follows:
• Listen to your customers
• Engage with the audience at regular time intervals
• Create valuable content
• Be active on social media sites
• Include call-to-action
• Use images, hashtags,
• Be open to criticism & positively respond to the situation
• Use automation and delight your audience consistently, etc.
Henceforth, these are the best 8 strategies to increase social media performance. It will optimize your social media content and will make your campaign successful.
Does Strong Social Media Presence Affects Position of the Business?
Well, it's a bit tricky and, at the same time, noticeable. The company's social media presence affects its position both positively & negatively. A negative reputation can badly affect the organization's revenue, trust, goodwill, etc.
Whereas appropriate use of social media can do wonders for small start-ups that do not have enough money to invest in marketing. It boosts visibility among potential customers & helps them reach out to a larger audience.
Top 5 Social Media Etiquette's
Oh yes! You just can’t post anything and everything that comes to your mind! Some social media etiquette limits content so that the information that doesn’t make any sense stays away from the public. These 5 etiquette's include:
• Don’t say anything wrong (negative) about your competitors
• Don’t be reactive to criticism & negative comments
• Build a legacy for future
• Don’t be over promotional & use hashtags carefully
• Most importantly, be genuine and authentic
How Do You Make a Social Media Playbook? Check out the Guidelines that are Essential to follow while preparing one such Playbook
Let's take a closer look at each of these guidelines.
Looking to prepare a social media playbook for your organization but not have the required skill set? No worries, we have compiled everything that a company needs in this trendy buzz social media market.
Read out for more information!
Slide 1: Cover Page – Social Media Playbook
Start your playbook presentation with a competent and insightful cover page. It will present your company name with a remarkable image.
This slide efficiently displays the playbook’s title, i.e., Social Media Playbook, and your company name.
Grow stakeholders’ interest in you from this point of presentation.
After that, you can start with your playbook’s main elements and the agenda of the same.
Download this 100% Editable Slide from Playbook Template
Slide 2: Four Social Media Strategic Initiatives
Now, the next important guideline for the playbook is displaying strategic initiatives for your firm. Hence, this slide covers 4 social media initiatives for brand marketing, such as:
• Social listening
• Aligning social media content with the audience
• Post content repeatedly to keep the audience interested
• Create a clear content strategy that matches audience requirements
Furthermore, presenting strategic initiatives in the playbook is a must as it highlights what to do. Initiatives will be taken once your organization finalizes these undermentioned elements:
• Know your audience
• Know your channels
• Know your voice
• Know your content
Likewise, one can exhibit the same information in their playbook for stakeholders.
Download this 100% Editable Slide from Playbook Template
Slide 3: Social Media Strategic Action Plan
Come straight to the point of discussion of your playbook. Illustrate stakeholders about your action plan. Thus, this slide covers strategic action plan guidelines for social media, such as:
• Content variation when starting a new channel, account, or campaign
• Aligning brand message with the right channels
• Keeping the company’s voice consistent
Consequently, all three mentioned above are the strategies for a successful social media presence. Now comes the turn of the action plan for all these strategies. All this is insightfully exhibited in the slide of our playbook.
Henceforth, some of the actions that can be taken for a social media strategic plan are as follows:
• Using keywords and search phrases
• Create insights that influence what the company creates
• Align content with the right audience
• Take care that content varies per channel, etc.
Likewise, take notes from this competent social media playbook while presenting strategies to stakeholders.
Download this 100% Editable Slide from Playbook Template
Slide 4: Social Media by Channel: What Facebook is Good for?
Don’t forget to showcase the action plan and objectives for a particular social media channel in the playbook. Thus, this slide covers facts about the social media channel Facebook. It also depicts that every channel will have different size & quality requirements for visual and other content.
Facebook has three basic means of engagement: likes, shares, and comments. Their content strategy is that they need to be non-commercial but with more storytelling. Also, they are the largest B2C channel and great for demonstrating company culture & humanizing the brand.
Moreover, Facebook’s top tip is to use hashtags for search ability. They have to support all content that is images, videos & written. Furthermore, Facebook always provides links driving people back to a website or a landing page & connects with a wide and massive range of individuals.
Download this 100% Editable Slide from Playbook Template
Slide 5: Social Media Content Posting Flowchart
Another essential guideline for social media playbooks is illustrating content posting structure. Thus, this slide covers a decision-making flowchart for social media success content posting. It also includes the guidelines to be considered before publishing any post.
Moreover, the slide showcases social media post ideas that your organization can present to the stakeholders. Some of them include:
• Choose a different idea or network
• Does this network fulfill the brand mission?
• Is this the best format for posting?
• Are there any visual assets?
• What is the best time for posting?
• Choose different assets, etc.
Consequently, organizations must note all these guidelines as a social media content posting flowchart.
Download this 100% Editable Slide from Playbook Template
Slide 6: Types of Content Posting on Social Media
Next comes defining types of content posting. Hence, this slide cover details two types of content for posting on social media such as:
• Milestone content
• Sustained content (always-on)
Also, explain to stakeholders these types of content posted on social media. Content produced and published around a specific milestone and is time-sensitive, shares insight comments, etc.
Similarly, sustained content is not time-sensitive and allows the company to consistently publish based on content strategy.
One can even share a lot of information related to both types of content posting in one of the slides of the playbook.
Download this 100% Editable Slide from Playbook Template
Slide 7: Checklist for Events and Exhibitions and Content for Them
Stakeholders would be now interested in knowing about the checklists for exhibitions. Thus, this slide covers events and exhibitions and content posting guidelines for the company's social media handles.
Some of the checklist points that organizations can mention in the playbook are as follows:
• Plan pre-, during, and post content
• Search event hashtags
• Upload pictures in real-time
• Share insightful comments from speakers
• Remember to follow other attendee participants
• Tag events, exhibitions, conferences, etc.
• Tag fellow presenters as relevant, etc.
Henceforth, you must include these guidelines in your social media playbook and take our ready-made deck for your assistance.
Download this 100% Editable Slide from Playbook Template
Slide 8: Planning Content: Editorial Calendar
Next essential guideline for a social media playbook is planning and presenting content using calendars. Hence, this slide covers editorial calendars. It helps plan where and when the content will be published.
The calendar will also provide a simple overview of your social media activities. Vitals that are used in this calendar are:
• Publish date, topics
• Content, author
• Time of day, content channel
• Keywords, character count
• Owner, etc.
Likewise, all these details will give interested parties or stakeholders an overview of your organization’s social media history.
Download this 100% Editable Slide from Playbook Template
Slide 9: Frequency of Social Media Posts on Different Platforms
Stakeholders also want to know about your frequency of social media posting. Thus, this slide covers optimal social media content posting frequency for each channel. It also depicts that the best way to reach out to the audience for more engagement is to test the content at different times on different channels.
Hence, there are two elements to consider when it comes to posting on social media:
• Peak time
• Off-peak time
Moreover, our competent playbook slide presents different channels' names and the frequency of posts per day or week on each of them. They are Twitter, Facebook, LinkedIn, Instagram, Blog content/platform, etc.
Also, explain peak time and off-peak time in the slide and add a visual image.
Download this 100% Editable Slide from Playbook Template
Slide 10: Social Media Management and Monitoring Tools
Explain to stakeholders about your company’s social media management tools. Thus, this slide covers social media monitoring tools that allow users to keep track of and manage social network channels.
These tools enable users to listen to conversations about the brand & schedule post updates for various channels from the dashboard.
Hence, the top features to look out for when looking for a monitoring tool are:
• Posting across channels, schedule posting
• URL tracking tools, monitoring keywords
• Creating a list of accounts to follow
• Inbox management
• Dashboard overview, team management & collaboration features
• Basic analytical tools, etc.
Most social media channels also offer Integrated Insight Analysis. They are Facebook, YouTube, and LinkedIn.
Download this 100% Editable Slide from Playbook Template
Slide 11: Social Media Management – Scheduling Posts & Monitoring
Another important guideline to include in the social media playbook is scheduling posts. Henceforth, this slide covers schedule posts, checklists, and reasons for constant monitoring. It also depicts that a regular posting schedule helps build a consistent experience for the audience.
Posting more consistently can also help with engagement. Some of the key things to remember for scheduling posts are:
• Monitor three times a day to ensure you haven’t missed anything
• Check scheduled posts every morning to see if any new DM’s need a response, etc.
Monitoring the posts is important because content should be scheduled a week in advance for non-confidential or time-sensitive information. Guidelines for scheduling content are:
• Correct intended channel
• Ensure that shortened links will correctly open, etc.
Similarly, you must have every bit of information related to scheduling posts.
Download this 100% Editable Slide from Playbook Template
Slide 12: Best Time to Post on Different Social Media Channels
Explain to stakeholders the best time to post on different social media channels. Thus, this slide covers the best time for social media posting on Facebook, Instagram, YouTube, etc. It also includes the number of posts per week to boost retweets and your cost revenue ration (CRR).
Furthermore, the best time to post on social media is 10:00 AM on Tuesdays, Wednesdays, and Thursdays. The best time for Facebook is 8:00 AM to 12:00 PM on Tuesday and Thursday.
Likewise, the best time to post on:
• Instagram is 11:00 AM on Wednesday
• Twitter is 8:00 AM on Monday and Thursday
• LinkedIn is 9:00 AM on Tuesday and Wednesday
Moreover, the average count of posts for different social media channels differs. For Facebook, it is 5 posts per week, LinkedIn – 2 posts per week, Twitter – 15 posts per week, Instagram – 4 posts per week, and YouTube – 2 posts per week.
Thus, mention all this information in the playbook to better understand everyone.
Download this 100% Editable Slide from Playbook Template
Slide 13: How to Assess and Respond to a Comment or Post
The next guideline for the social media playbook is how to respond to comments or posts. Thus, this slide covers the guidelines for companies to respond to social media comments/posts. It also depicts that social media are public forums and real-time.
Once information is published, it is considered on the record and can be used by the media and others.
There are 3 stages in responding to a comment/post. They are:
• Identify
• Respond
• Monitor
Furthermore, sometimes there are straight problems that can be resolved. Thus, the company should take steps to fix the problem. Sometimes someone comments and includes a suggestion for the company to improve. In that case, the company should respond to the criticism with a positive message, and implementing the same suggestion would be decided further.
Moreover, there are merited attacks where someone attacks and the reaction may be excessive. Also, sometimes there is no genuine issue or cause for the attack. It is just to troll or spam.
Download this 100% Editable Slide from Playbook Template
Slide 14: Social Media Crisis Flowchart
Last but not least, every organization must prepare a social media crisis flowchart for themselves in advance. Thus, this slide covers a crisis flowchart for the companies for out-of-control situations. It also depicts that while monitoring if comments or posts continue and turn into a crisis, then consider guidelines to neutralize the situation.
Keep track of another comment after the first response from the same posts. Check out whether the comment is negative or positive. If it’s negative, offer them to take the conversation offline or alternate means of communication. Keep tracking the situation on other channels of social media too.
If the response is positive, inform the manager to regard the issue. Thus, prepare a social media crisis flowchart for your organization, as mentioned in our competent playbook. It will provide you with the reasons to monitor social media posts and assist you in forming for the same.
Download this 100% Editable Slide from Playbook Template
Final Thoughts
So, what will be the social media playbook trend of 2022? We’ve outlined fourteen potential guidelines that we think will help you a lot in preparing one such for your company.
Henceforth, keep an eye out for these – and grab this 100% editable and professional social media playbook!
Download the free Social Media Playbook PDF.
