Top 5 Marketing Goals Example Templates with Samples

Q: What are the four common marketing goals?

Increasing leads: You can engage in marketing efforts such as content marketing, buying ads, and email marketing to enhance your leads. You can also be time-specific to achieve this goal. Generating brand awareness: It is one of the most common marketing goals that every marketer pursues. This is how a brand communicates its value and what benefits you are proffering to the audience. Social media marketing is a great tool to bring awareness to people. Turning leads into customers: You can set goals to increase the customer ratio after every two months. This helps you attain better conversion rates because these rates are directly proportionate to your revenues. Customer loyalty: Measuring customer loyalty is difficult yet not so difficult to achieve. You can ask for customer feedback and work on grievances of the customers to get their loyalty. Net promoter score is one such tool that helps in measuring loyalty.

The foundation for the success of any business lies in its marketing plan. A great marketing strategy, hence, culminates in the completion of business goals, which may be measurable or non-measurable. For example: Enhancing brand awareness could be one such goal that is non-measurable; any talk of sales, on the other hand, is measurable, and can be measured in terms of revenue profits.

Goals that lead to success, however, have to achieve marketing goals that are measurable and time bound. As a marketer, you must strive to work on these smart goals to capture your customers’ imagination.

Now you can turn your business ideas into achievable goals and work together to achieve them by making powerful presentations with SlideTeam’s top 5 marketing goals templates.

Read this article to know what the marketing goals are and how you can work toward them with the help of our customized templates.

WHAT ARE MARKETING GOALS

A business without a goal is just like an exam, where results do not matter. Just as you prepare for the exams to be more result-oriented, a business works toward achieving its goal. Business goals give the whole team a clear direction to their fuzzy concepts or good intentions.

Some of these goals are as follows:

Enhancing sales growth: Sales growth is one of the topmost components in ensuring success and creating a brand equity for your business. Satisfied customers mean rapid sales growth.
Improving conversion rates: Conversion rates are the total customer interactions on your website ads. These signify the popularity of your brand.
Growing leads: For how much time people remain at your website and how they interact with the ads on it. Do they convert or do they leave immediately? All these factors feed into lead generation.

Retaining customers: Once you attract customers, it becomes important to turn them into loyal customers. This works as a long-time investment for your brand as some of these loyal customers work as brand ambassadors as well.

WHY IS SETTING MARKETING GOALS IMPORTANT:

Setting important marketing goals gives you a clear vision on business growth. You can analyze possibilities and evaluate strategies in a focused, relaxed manner.

A marketing funnel has three stages. Each stage defines the goal you need to achieve to build your brand.

Awareness: It is the first stage when people come to know about your brand. Brand awareness plants a seed in people’s minds toward your brand.
Consideration: Once a seed is planted, people consider whether or not to buy your product. Once they collect relevant information about your brand and calculate the pros, they are ready to buy.
Purchase: Finally, the lead turns into customers when they buy your product. The deal is, thus, closed.

Once you set your goals, you can easily move across these three basic stages of the marketing funnel.

WHAT ARE THE TOP MARKETING GOAL EXAMPLES OF A MARKETING COMPANY

Here are some of the important marketing goals, that you must strive to create customer impact:

Brand recognition: What are the qualities of your brand and what do they offer to people? How do they solve the day-to-day problems of people? All these factors push people to buy your brand.
Amplify Brand engagement: Brand engagement becomes easy when you post regularly about your brand. Engage with customers by commenting on the posts and value their opinions.

Increase web traffic: If you want more people to come to your website, you can make your brand searchable on search engines. This becomes possible when you integrate SEO practices into your strategies. You can integrate CTA links and internal links on your website to resolve queries. This will help in growth of leads.
Generating leads: Customer acquisition is an important marketing goal as customers are your ultimate recipients. You can achieve this goal by engaging the leads that visit your website and the ones who match the buying criteria.
Sales revenue: The critical goal for a marketer is to enhance sales conversion. You can provide feasible discounts to the leads. Connect with them over the calls, emails, or through social media posts. Add personalized content matching the funnel stage they are in.

Customer retention: You can provide valuable opportunities or extra perks to your already existing customers. This way they can retain more and turn into loyal ones.

TOP 5 MARKETING GOAL TEMPLATES WITH SAMPLES

Template 1: Sales Enablement Mapping with Sales Template

Speed up your sales process with this template. Demonstrate client deals you need to work upon. Specify factors that strengthen sales, including the channels you can use. Work on your leads and prospects through the thoroughly discussed activities via this template. See the process as going through potentials, prospects, opportunities and clients.

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Template 2: Aligning Social Media Marketing Goals with Business Objective Template

Social media channels are a crucial part of your marketing strategies. Now, specify all your social media goals to reach the prospects and target them. Track the metrics in terms of comments and shares. Work on turning your prospects into long-time customers by analyzing key performance indicators.

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Template 3: Marketing Goals for Business PowerPoint Slide Designs Template

Turn your business-to-business goals into result-oriented action through this template. This template covers all the aspects of your brand such as lead generation, your website visitors, SEO, sales conversion, etc. You can now discuss all these factors by deeply working on each one of them.

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Template 4: Long Term Business and Marketing Goals PPT Slide

This template helps you in setting your long-term marketing goals. Set the objectives and the action plan required for them. Now you can lead the market by targeting potential customers. Work on enhancing the visibility of your brand and enhance your sales growth. The important steps of building trust and recognition among potential customers is also a priority.

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Template 5: One-page Marketing Goals with Budget Presentation Report Template

With this one-page marketing goals template, you can discuss your ideas with your teammates and associates easily. You can demonstrate marketing agendas you want to achieve over a weekly timeline. Also, lay out the marketing activities and the budget involved. Set your targets with curated and appealing visuals.

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GOALS DEFINE MARKET SUCCESS

The marketing goals give you a linear path to achieving success in the right direction. The marketing goal templates work wonders, right from enhancing the brand visibility to retaining your customers.

FAQs on MARKETING GOALS

What is the goal of marketing?

The goal of marketing is to expand your reach to the audience and target them with relevant content. Further, you can generate qualified leads based on the information they have provided and convert them to enhance sales conversions.

What are the four common marketing goals?

Increasing leads: You can engage in marketing efforts such as content marketing, buying ads, and email marketing to enhance your leads. You can also be time-specific to achieve this goal.
Generating brand awareness: It is one of the most common marketing goals that every marketer pursues. This is how a brand communicates its value and what benefits you are proffering to the audience. Social media marketing is a great tool to bring awareness to people.
Turning leads into customers: You can set goals to increase the customer ratio after every two months. This helps you attain better conversion rates because these rates are directly proportionate to your revenues.
Customer loyalty: Measuring customer loyalty is difficult yet not so difficult to achieve. You can ask for customer feedback and work on grievances of the customers to get their loyalty. Net promoter score is one such tool that helps in measuring loyalty.

How do you set marketing goals?

Setting marketing goals is really important before you work towards them:

Determine the revenue you want to generate: Take into account the revenue your business generated last year. Work on at least achieving 30 % more than what you did last year. Integrate marketing efforts that would boost the revenue rates such as lead generation events.
Analyze sales you need to get the revenue: Sales and revenue are complementary to each other. Analyze the revenue you need to generate and divide it by the value of average sales. This is how you can calculate the average value of customers you need to acquire.
Calculate number of leads you need to acquire: Leads are visitors who come to your website and are likely to turn into customers. Not all will turn from a marketing-qualified lead to a customer. Also, it depends on what you are offering to the lead in exchange for the information he provides. Therefore, first, monitor the marketing qualified leads and further you can get the average no. of leads.