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Getting an invent sponsor is one of the crucial tasks that lowers the organizing cost of the event. In truth, many sports events, no matter how big or small they are, look for sponsorships to bring in revenue and prize money for the winners.
According to a study conducted by Convene Magazine, over 23% of the revenue of sports events comes from exhibitors, and 19% of it comes from sponsors. As a result, both sponsors and exhibitors invest a sizable amount of money in sports events.
Football is the biggest sport in the world right now. From grassroot programs to annual national leagues, football is filled with sponsorships. It is pretty common to struggle when it comes to finding great sponsors for your event. But with the assistance of our sample document report, you highlight the key elements of your proposal and provide brands with the knowledge of the benefits they can have if they sponsor your event.
In this sample document, we have put together a number of slides that will work as a formal offer from your side to indulge in business activities with a brand in the upcoming event organized by you.
These PPT templates are 100% customizable and editable, and you can edit them according to your requirements. Read what’s special in each of these templates and see how you can use them in constructing your Football sponsorship proposal.Â
Template 1: Cover Letter
A finely crafted cover letter can open you up to new opportunities and help you personalize the proposal to an even greater extent. With this cover letter, you can narrate why your Football sports event is an ideal fit for a brand to promote their products or services. Using this PPT, you can make the brand’s representative want to know more about the event and how they can use it to their advantage to market themselves.
In here, you can already see a well-written message which you elaborate upon depending on your requirements. One of the best things about this cover letter is that it is concise and even if the person does not read it, they can still know what the cover letter is all about because of pictures and icons present in it.
Template 2: Details Of The Event
The second PPT Template in this proposal sample provides details of how you will organize the tournament. Here, you will add dates, timing, and location of matches that will be played throughout the tournament. You can also include the number of advertisement opportunities for the sponsors for each game and how many minutes or seconds you can give them for each match.
This is the slide that will show a proper roadmap of your tournament to the brands, so you have to add as much data as possible to make things clear for the brand managers. You can add more matches based on the teams that have registered with you.
Template 3: Details Of The Event Continued
In this slide, you provide information on who are your broadcasting partners, the estimated number of viewers who will be watching these matches, the number of teams, the name of the star player from each team, and many other crucial details that show your football league can be that one thing which allows the brand to reach its potential customers. Likewise, you can get a quote from varied broadcasters for the advertisement and depict the same data for brands to see how they can fit their ads based on their marketing budget for this tournament.
Template 4: Marketing Partner
This PPT Template depicts marketing platforms that your organizing team will use to reach viewers. You need to mention every single social channel to which you have access, be it newspapers, magazines, Instagram, X (formerly known as Twitter), or Facebook.
Using this slide you can provide a detailed walkthrough of marketing campaigns you will run all through the duration of the football tournament on these marketing channels and how you will be endorsing their brand on these platforms to spread their word out to new customers.
Template 5: What Do You Get?
Having provided details on what the tournament is about, how long it is going to be and how you are going to market their brands. The next thing to show the brand representative is what they will get in return if they give you the product sponsorship.
In a football tournament, there are few things that are always in favor of the event organizer. The first one is the excitement in the youth. Football is a global sport played by billions of people all over the world. As a result, no matter in which country you are organizing this tournament, youngsters will show up to participate in it and watch it both online and offline. With this slide, you can also highlight industries and products that are related to specific sports and have a higher possibility of getting sold to the viewers.
Template 6: About Us
Use this PPT Template to demonstrate your tournament’s mission, vision, and motive. You will be providing a little brief on how your tournament came into existence and the winners of events. Famous players that have played in your tournament and where are they now along with other information that showcases the legacy of your tournament across the years.
Template 7: Details Of Previous Football Events
This PPT Template depicts how well you organized the previous Football tournament.
Here, you provide information on the total number of views online and the Television Rating Point (TRP) of your matches across broadcasting channels. You can also showcase the brands that gave you the sponsorship last year and how they benefited from it.
The slide depicts the total number of matches played in the last tournament, the attendance of people coming to the venue to watch the match and the benefit to the sponsor.
Template 8: Sponsorship Investment Packages
This slide is useful in giving a rundown of the total investment that the brand needs to make, based on the sponsorship package they choose. In addition, you will be providing benefits that brands will attain based on the sponsorship package that they select. Showcase the number of potential audiences you will be helping them reach, demographics you will be targeting for them, where, how, and for how long their brand is going to be visible on TV ads, sideline advertising boards, on jerseys of the players, and in other locations.
Template 9: Terms and Conditions
The last slide on this list of sponsorship proposals is the one that highlights the terms and conditions of the sponsorship contract. Here, you can add clauses and provide information on how to renew and forfeit the partnership, services you will be providing, and payment cycles along with methods that your company accepts.
When you present this slide to brand representatives, you can ask them to go through these terms and conditions and ask questions that they have in mind on the tournament, such as marketing, brand endorsement, viewership, demographics, payments, along with any terms and conditions that are not clear in their minds.
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STRONG PROPOSALS FORCE ACTION FROM BRANDS
Well, that’s how you create a killer sponsorship proposal for the upcoming football tournament. Keep in mind that a strong proposal needs to come with a clear call to action; if you don’t provide it, brands won’t know what to do next. With this proposal, you want to build excitement in the hearts of the brand, and by clearly laying out the next steps, you will make sure that their interest in the tournament stays intact.
