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Emails are one of the primary channels used in the complex digital marketing network. It introduces your business to new customers, catalyzes the journey of potential customers, enriches the bonds with existing ones, and helps reconnect the severed links. A Statista survey shows that 7 out of 10 marketers use emails as a marketing tool. The reasons are simple: It is the third most effective way of digital marketing, with a global user base of 4.3 billion users in 2022, and highly cost-efficient — ROI of $40 for every $1 spent. Emails have a fair average open rate of 19.7% (welcome emails have an even higher of 69%) and a low average unsubscription rate of 0.2% to 0.5%.
Among the top reasons for unsubscription is getting too many emails. At the same time, consistency with periodic content push is the key to winning customers, loyalty, and successful email marketing campaigns. Balancing the number of emails sent is of the essence. Intelligent marketers and businesses know that this harmony is easy to reach by scheduling emails in advance with email marketing calendars.
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Make Scheduling Easy With Email Marketing Calendar Templates!
Creating an email schedule a day or week before will not help improve the strategy and is a waste of time and resources. Planning six months or a year in advance has its own risks and complexities. The right, strategic, and most adapted or proven way to plan advanced email schedules that fit both content and time threshold needs is to prepare them on a monthly basis. But even at a monthly timescale, creating email calendars from scratch will cause consumption of resources and time, especially when making them for the first time.
Our pre-designed email marketing calendar templates will give you a sample design and help your team plan the schedules with minimal time and resources used. The 100% customizable nature of these templates provides you with the desired flexibility to input data and edit the email calendar to use it afresh every month.
These content-ready slides give you the much-needed structure and eye-catching presentable designs for your email marketing calendars.
Template 1: Email Marketing Calendar for Strategic Content SchedulingÂ
Plan your monthly email content schedule and present it with our calendar template for easy review. The pre-designed date columns in this PPT Layout are ready for you to mark the important dates, holidays, and special emails that need to be sent at the beginning of the month. The template has ample space to add text, making customization effortless to your specific needs. Don't miss out on the chance to streamline your email marketing process and impress your team or clients with your professional presentation. Download our email calendar template now!
Template 2: Email Marketing Campaign Calendar for Content PlanningÂ
Do you find it challenging to schedule your content buckets and prioritize multiple emails sent in a day? With our email calendar template, you will find it easy to organize and prioritize your content buckets, along with key insights and past campaign data. The template is editable down to its basic elements and provides space to add a content topic, email title, subject line, content, images, and even clickable links. Don't let the chaos of multiple emails take control of your day. Take charge and streamline your email marketing process with this calendar template. Get it now!
Template 3: Action Plan Calendar For Email Marketing To Improve Revenue
Strategizing campaigns is the first and essential step to successful email marketing that gives you desired results — lead generation, acquisition, follow-up, or retention. This template will help you devise strategic campaigns to achieve specific goals or targeted email lists. It will help you record the status, whether sent, planned, or scheduled, along with the date and organize those campaigns with ease. You can also write the name of the owner or drafter in this Email calendar PPT Design. Grab it now!
Template 4: Strategic Marketing Content Calendar For Email Marketing
This multicolor template will help you plan the major elements of a year-long email marketing calendar. It will help you highlight aspects like the campaign's name, the goal of the email, the owner's name, status, send time, targeted users, subject lines, preview text, and email content or link. Get it now!
Template 5: One-page Content Calendar For Email Marketing
This A4 size PPT Design will give you a spacious template for creating a compact yet easy-to-read email calendar. Take advantage of this presentation slide to strategically align your year-long marketing calendar with details about the campaigns, their sent time, audience list, subject lines, content, and owner. Download it now!
Stay Up To Date!
Email calendars help organizations and individuals increase their productivity as they can prioritize and organize their deliveries. It allows you to see the complete schedule at a glance, ensures better time management, and improves communication & coordination among members or teams. A study by the McKinsey Global Institute found that employees spend an average of 28% of their workweek managing emails. Using an email calendar will reduce the time spent on email management, leading to increased efficiency.
Our easy-to-customize email calendar templates will help you devise professional schedules that keep your team in sync and ahead of time. These PPT Designs will add value to your email marketing strategy with their simple and eye-soothing aesthetics.
Download ready-to-use email marketing calendars from the links shared above to stay organized and on track!
FAQs on Email Marketing Calendar
1. How do I create an email marketing calendar?
An email marketing calendar helps you plan and schedule your email campaigns in a systematic and organized manner. Here are the steps to create a comprehensive email marketing calendar that enables you to plan and execute successful email campaigns.
- Identify goals: Define overall marketing goals and what you want to achieve through email campaigns. This will help you determine the type of content and the frequency of sending it.
- Determine the target audience: Understanding your target audience will help you create relevant and personalized content that resonates with them.
- Decide on the frequency: This could be weekly, bi-weekly, monthly, or a custom schedule that works best for your email marketing goals and content.
- Plan the content: Determine what content you want to include in your emails, such as promotional offers, new product launches, or educational content. Make sure to create a mix of informative and promotional content.
- Create a schedule: Use a spreadsheet, calendar template, or a project management tool to create a plan that outlines the dates and times of sendings. Include important dates or events that you want to highlight in your emails.
- Delegate responsibilities: Assign specific tasks and duties to each team member to ensure that the email marketing calendar is executed in an efficient manner.
- Review and adjust: Reevaluate your email marketing calendar and make adjustments as needed based on the performance of your campaigns and the changing needs of your target audience.
2. What is an email marketing calendar?
An email marketing calendar is a schedule that outlines the dates, times, and content of your email marketing campaigns. It helps you plan and organize your email marketing efforts in a systematic way so that you reach your target audience and achieve marketing goals in an effective manner. An email marketing calendar includes information such as:
- Dates and times: When each email campaign will start or end?
- Themes: This includes the overall theme or topic of each email campaign, such as a promotion, product launch, or holiday greeting.
- Goals: Objectives you want to achieve with each email campaign, such as increasing sales, generating leads, or building brand awareness.
- Target audience: Custom email list for each campaign based on criteria like demographics, interests, behaviors, etc.
- Content: A detailed outline of the content that will be included in email campaigns, such as text, images, links, etc.
3. What are the 4 types of email marketing?
The four major types of email marketing are:
- Newsletter: A regular, ongoing email sent to a list of subscribers that provides information, news, and updates about a company or brand.
- Transactional Email: An automated email triggered by a specific event, such as a purchase or a sign-up, usually focused on providing information related to that event.
- Direct Email: An email sent directly to a specific person or a small group (targeted audience) to promote a product or service.
- Trigger Email: An automated email triggered by a specific action the recipient takes, such as abandoning a shopping cart or clicking a link in another email. These emails are intended to re-engage the recipient and bring them back to the website to complete the desired action.
