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Great companies are launching their new products on a frequent basis. But not every product guarantees success.
At SlideTeam, we regularly get calls and emails from budding entrepreneurs and brand managers seeking help with their “groundbreaking” products. When we ask about the research supporting their claims, they typically revert with anecdotal factoids rather than providing any substantial research!
According to a leading marketing research company, 40% of developed products reach the market. Out of that 40%, only 60% will stand a chance of generating any revenue at all.
There can be several factors that can cause a new product to fail. The classic problem that we have encountered is a lack of preparation. The companies are so engrossed in designing and manufacturing new products that they turn a blind eye to the marketing plan until it’s too late in the game.
Thus, it is crucial to have a product launch marketing plan for a frictionless evolution. Our research team has deep-dived into the semantics of product launch strategy and developed the corresponding marketing plan templates, which will play an instrumental role in your success. The templates have an aesthetic design, are 100% customizable, and have all the other necessities for the successful execution of your product.
We have handpicked the top 15 new product launch marketing templates that will help you bridge the doing-thinking gap and lay a solid foundation before proceeding to the execution path.
Let’s start scouting!
Template 1
This product launch go-to-market (GTM) strategy PPT presentation assists your functional team (marketing, sales, customer support) in building a sustainable action plan to target a customer and eventually achieve a competitive advantage. It focuses on the What, Who, and Why of the marketing strategy, channel partner training plan, list of channel partners, product launch tracking, and your goals. Download this GTM strategy template to deliver the value proposition of your product to prospective customers, buyers, and influencers.
Download Product Launch Go To Market Strategy PowerPoint Presentation
Template 2
Download this new product launch tactics PowerPoint slideshow to understand your target audience, requirements, pain points, and expectations. The presentation includes product introduction, launch flow, 5 phases of the new product process, and GTM plan. As you introduce your product, everyone will anticipate the technical specifications. But it is your responsibility to focus on the pain points that your product will solve. Hence, this template will help your product with answering all the questions.
Download New Product Launch Tactics PowerPoint Presentation
Template 3
This PowerPoint presentation helps you bring your ideas into the marketplace as a new product. The slideshow includes product idea screening, product lifecycle, market analysis, branding, and product feasibility review. Whether your product is SaaS, B2B, or a cloud-based solution, the new product development PPT deck ensures that your product is getting the best chance to reach its maximum potential.
Download New Product Development PowerPoint Presentation
Template 4
This GTM plan PPT presentation for a new product helps you craft a business strategy for multiple scenarios. Whether you are entering an unfamiliar market, launching a new product, re-launching a former brand, or introducing an innovative feature to an existing product, GTM strategy for product launch will serve every need. It consists of the new product/service launch plan, product overview, target audience, product positioning, product launch timeline, and various tactics involved in launching a new product. Download this PowerPoint template today.
Download Go To Market Roll Out Plan PowerPoint Presentation
Template 5
This new product launch plan PPT slideshow acts as a force multiplier for your next big thing. The presentation consists of a manufacturing plant, operation plan, marketing launch plan, marketing communication plan, digital marketing plan, and budgeting plan. Download this PowerPoint deck and apprise your team and stakeholders of your plans and how they will impact them.
Download New Product Launch Plan PowerPoint Presentation
Template 6
This product launch checklist PPT template will help you think of and anticipate all the processes, steps, and assets that your team will need to complete before a product launch. The presentation includes vital steps like project overview, target audience, product launch cycle, marketing plan, lead generation activities, GTM strategy, and product launch tracking. Download the PPT deck and leave nothing to chance.
Download Product Launch Checklist PowerPoint Presentation
Template 7
Just posting via social media handles and hoping sales will start pouring in is not the product launch your business deserves. Download this product launch timeline PowerPoint presentation slideshow to build a holistic strategy for a set period. The PPT deck consists of a product launch timeline that will guide you to nurture, acquire, and retain more customers. The slides are further divided into content marketing strategies in coherence with the timeline.
Download Product Launch Timeline PowerPoint Presentation Slides
Template 8
Download this product portfolio launch PowerPoint presentation and showcase your product and services and its growth prospects. The product portfolio is critical to internal corporate financial planning as they help investors identify key drivers of financial performance. The slideshow displays the semantics of a product launch, brand analysis, product pricing, and marketing launch plan.
Download Product Portfolio Launch Powerpoint Presentation
Template 9
Download this PowerPoint presentation to introduce a new product roadmap and help your business build anticipation, market awareness, and generate revenue. The PowerPoint deck includes the product launch timeline according to target period, marketing funnel, and web product launch slides. As it is a complex undertaking, this PPT template assists various departments in coming together to plan and coordinate for a successful product launch.
Download New Product Roadmap PowerPoint Presentation
Template 10
This PowerPoint template takes the 4Ps model of marketing and enhances your marketing mix strategy. The slides contain marketing mix, the art of product marketing, product life cycle, extension strategies, marketing communication mix, etc. Download this presentation and position your product according to the 4Ps of the marketing model.
Download 4-Ps Of Marketing Product Life Cycle Powerpoint Presentation
Template 11
This single-slide PowerPoint presentation for the product launch roadmap covers milestones, marketing, and sales. The slide is divided into 4 significant verticals placed against 4 different quarters for a calendar year. Download the PPT template and communicate with your teams to illustrate how the product will hit the market.
Download Product Launch Roadmap
Template 12
This product roadmap PowerPoint template shares an overview of the vision, direction, objectives, priorities, and progresses of a product for a defined period. Download this single-slide template to display how the product evolution will unfold in a financial year.
Download Product Roadmap Presentation Ideas
Template 13
This PPT presentation gives you a step-wise detail of the product launch process. Download this PowerPoint theme to set up your product plans, strategy, and launch. Moreover, you can use this layout to magnify each step by evaluating your product requirements, target audience, research, business expansion, and value creation for your product.
Download Product Launch Process Ppt Images Gallery
Template 14
This single-slide PowerPoint presentation helps you in drafting a practical GTM roadmap for your product. Critical indicators of product capabilities like sales performance, sales rep performance, target audience, and marketing funnel are covered in this design. Download and customize this slide according to your product.
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Download Go To Market Plan Roadmap PowerPoint Presentation
Template 15
The pre-launch, launch, and post-launch are three crucial segments that can make and break the success of your product. This PowerPoint presentation design helps you plan the product launch marketing activities for these phases. Download this single-slide theme to plan, manage, and optimize the product for various touchpoints.
Download Product Launch Marketing Plan Activities Ppt Background
Conclusion
Great companies know how to launch a product. They also know how to pivot and make a substantial direction change based on user feedback. Once the product is launched, the feedback will define the success and scope for improvement thereof. Irrespective of the positive or negative response, your product must stand inconsequential to the fact that the company must pivot. The ultimate goal is to help your company improve revenue and thrive in the market. You will have a chance to change your company for the better with our PowerPoint templates, as they are designed t0 assist you in every crucial step of your product development.
P.S: Check out this catalog for developing a roadmap to increase customer satisfaction with strategic marketing plan templates.
