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2007: Sephora launched its first loyalty program known as “The Beauty Insider”. In this program, the brand provided exclusive services to its loyal and beauty-obsessed customers, allowing it to carve a niche for itself.
2009: The program extended and Sephora added another feather to its cap with “Very Important Beauty Insider”. This offer was made available to the most engaged members who spent more than $350 per year on Sephora and its shopping alley.
2013: The "Rouge" tier was added for customers spending $1,000 or more annually. With this tier, customers could receive invitations to special events, limited edition merchandise, and access to new products, thereby building a strong sense of brand advocacy.
2016 and 2017: Sephora saw the inclusion of Rewards Bazaar and transactional behavior with the inception of Beauty Insider Community, focusing on building a solid ground for a brand-customer relationship.
Continuing to push its boundaries and not sitting on its laurels, in 2020, Sephora presented updated offers for online and offline purchases, allowing its loyal clients to exchange points for money. The biggest takeaway from Sephora is its varied choices of programs that it offers to its customers.
Therefore, Sephora’s example tops all brand loyalty charts by empowering quick call-to-action and a string of brand advocates who love to spend and support. It also helped in boosting customer engagement and retention incredibly, making Sephora the leading beauty product provider across the globe.
Hence, the key to business growth is customer loyalty, regardless of how big or how small a business is.
But what are loyalty programs, and how to build them?
Loyalty programs are marketing strategies used by e-commerce brands to reward customers who frequently interact with them and cherish their services, just like Sephora, Starbucks, and other pioneers owning the global market today. Reward programs such as discounts, coupons, cashback, etc, are essential for ensuring customer loyalty and increasing revenue through repeat purchases; carefully scrutinized in a good plan.
From stamp cards to point-based reward systems, loyalty programs come in all shapes and sizes, aimed at bringing customers back to the brand. This is what they help with:
- Bringing new customers on board
- Reactivating dormant participants
- Retaining current customers and making them brand advocates
- Nudging them to make more purchases
Considering this, here are 13 loyalty program templates with unlimited perks to offer. Click and download them to turn your customers into brand advocates!
Template 1
Boost your brand loyalty prospects by using this template. As a complete deck with 24 fully-editable slides, it is a must-have resource to put to judicious use. Deploy this PPT theme to deliver your thoughts on topics like customer loyalty strategy, customer acquisition, steps to formulate a strategy, and many more. Each slide is customizable, helping you put together in-depth research results in front of your audience.
Download Implementing Customer Loyalty Program PowerPoint Presentation
Template 2
Demonstrate your brand excellence with the well-structured loyalty program example provided in this template. Use this complete deck to optimize your strategies that spur positive outcomes, similar to what Starbucks, Body Shop, and other big brands have to offer. This is a great design for subject matter experts to discuss topics like why we need a loyalty program, types of programs, how they work, etc. Therefore, this PPT design will help you communicate and encourage brand loyal behavior among your customers.
Download Customer Engagement And Loyalty Program Whitepaper PowerPoint Presentation
Template 3
This deck contains professional slides on customer retention strategies, impact, customer loyalty lifecycles, etc, which will be useful in mapping consumer behaviors. Deploy it as a use case to share your views on loyalty programs and building a robust plan for your organization. This design has enough receptivity to your needs, making it a great addition to your arsenal.
Download Customer Retention And Loyalty PowerPoint Presentation
Template 4
Address and evolve as a loyal organization by using this complete deck. It helps you map and portray various concepts of a customer loyalty program such as retention marketing, B2B customer lifecycle, CRM process, and many more. The most prominent feature of this creative bundle is that it is versatile enough to accommodate all changes to the design, color, fonts, etc.
Download Customer Loyalty Lifecycle Program PowerPoint Presentation
Template 5
Dispense qualitative and quantitative knowledge on various brand loyalty programs with this complete deck. Deploy it to share insights into the subject matter with in-depth research on topics like brand loyalty pyramid, brand loyalty inferences, brand resonance, and many more. With this PPT in hand, you will be able to meet your customer requirements and strategize your workflow, thus yielding positive results.
Download Customer Loyalty Framework PowerPoint Presentation
Template 6
Your loyalty program won't be worth the effort if it's not seamless and receptive to your needs. Smart utilization is also an important factor, which is taken into consideration while designing this template. It not only covers important facets of a loyalty program but also helps you enlist various channels for quick redressal of the issues associated with the plan. Therefore, download it now!
Download Loyalty Program Advantages Analytic Dashboard Complete Deck
Template 7
Reward programs are not only about tiers and discount codes. You can, therefore, use this template to enlist all those plans and their extended details. Sales professionals and subject matter experts can also deploy this layout to showcase relationship-building steps and avenues by providing services like event hosting, sales for members, and others.
Download Create Loyalty Programs For Relationships Marketing
Template 8
Are you concerned about projecting the results of your recently introduced loyalty programs? If yes, then this template is the epitome of a successful projection and discussion. Deploy it to showcase the various KPIs concerning brand loyalty and its performance like sales by channel, average award by customers, etc. You can also highlight the result and present it in a conclusive format with this loyalty program dashboard template.
Download Loyalty Program Performance Dashboard PPT
Template 9
Promote customer loyalty with this infographic template. Reward your customers for their patronage with different loyalty programs to ensure a fulfilling experience. The empty space in this slide can be adjusted and infused with quality content to make it more impactful.
Download Ultimate Infographic To Customer Loyalty Programs
Template 10
Utilize this template design to put together an effective proposal for top-level management and the board of directors, outlining the benefits of a loyalty program. Sales and marketing professionals can also deploy this uniquely designed slide to illustrate various facets of a well-structured loyalty program, such as customer highlights, reward status, last visit, and others.
Download Category Share Loyalty Program Analysis PPT Slide
Template 11
Communicate and share details of various loyalty programs and their individual benefits with this slide. Gen Z and millennials can benefit a great deal from this slide as it projects actionable steps for brand building and presents them in a conclusive format. This makes it easy to review and monitor the successful implementation of the program.
Download Loyalty Program And Benefits Early Excess PPT
Template 12
This is a strategic template that helps you in enlisting various prospects of a data-driven loyalty program. You can use it to highlight your loyalty program lineup as per your needs and requirements. It is also useful in showcasing the need for owning a customer-focused loyalty program, thereby proving to be an asset for subject matter experts.
Download Customer Loyalty And Reward Program Case Competition PPT Background
Template 13
Summarize various benefits of building a customer loyalty program using this single slide. It enlists points like retention, lift, shifts, etc, that you can customize. Jotting down extended details is also easy with this template at hand.
Download Benefits Of Loyalty Program
The value of loyalty, and specifically integrated loyalty programs, is very much evident from Sephora’s hall of fame. They help in rethinking the way products and services are developed and brought to market. With these 13 templates, specially cut out for big brands, you are all set to survive and thrive in this hyper-competitive environment. Therefore, download the ones you like for crafting great customer experience silos with minimal effort.
P.S. Are you still looking for ways to bring more customers on board? Learn from this guide featuring customer experience templates.
