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Pitching your IT startup idea or B2B software to a room thronged with angel investors and VCs is always nerve-wracking.
However, this shouldn’t demotivate you not to think beyond your family & friends to get funded — let your investment prospect shine as a shooting star under darkened skies.
So, what's the master plan?
With a well-drafted, visually engaging presentation weighted with real numbers, you can buy your investors’ attention span long enough to justify that your investment opportunity is worth the dollars.
Now, I assume your motivation levels are high. They are forcing you to get on your laptop and apply whatever PPT knowledge you have to churn out a legendary pitch deck, right? Yeah! Then, you’re headed down the path of indiscretion. Why? Because crafting a pitch deck that is a succinct snapshot of your software company to entice prospective investors requires relentless research too.
So, what's the way out?
SlideTeam has gone the extra mile and researched like crazy to draft a professional investor presentation that is both lively & pertinent.
Scroll down as we provide a glimpse of the top slides encompassed in this easy-to-customize presentation compatible with Google Slides.
Slide 1: Company Overview
The Software Company Overview is one slide that you cannot miss in your pitch deck. This slide is precisely what it sounds like. Your goal is to present a quick overview without giving unnecessary details that your prospective investors hardly care about.
But, what information do they want to know?
- When was the company founded?
- Status of the company — is it public or private?
- The number of employees?
- The number of active & paid users and other essential details.
The design of this slide is elegant and easy to read to give an impressive start to your investor deck.
Note: The slide can act as a backdrop on the screen while you’re introducing your software company to your audience.
Download this Software Company Pitch Deck
Slide 2: The Problem
We like business plans that present a lot of information in as few words as possible. — Sequoia Capital, an American venture capital firm.
This slide mentions the prevailing problems faced by companies. Keep your talk short and meaningful — put forth the issues as a list.
The pointers provide your audience with the gist of your findings without delving too deep.
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Slide 3: The Solution
Think of the solution slide as a massive reveal at a magic show. This slide puts forth the solutions offered under the several departments in your organization. For example, the engineering team offers services such as “Releases Code More Quickly,” whereas the IT department has the prowess to “Resolves Urgent Issues” and “Automate Workflows.”
You can edit the slide to include your company’s information.
The solution slide should consist of as little information as possible because you don’t want to bore your audience at the beginning itself.
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Slide 4: Services Offered
Use this slide to make your prospective clients aware of your software company's IT services. However, do not explain how the product works. Why? Because you're conversing with investors and not your customers.
The font style in this slide is readable, and the icons are high-resolution & exciting.
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Slide 5: The Funding Sources
Right from startups to established businesses, companies seek funding sources to expand their operational horizons. The funding can also finance an upcoming project. And can be utilized for both short & long-term purposes.
The Various Sources of Funding Highlighted in This Slide Are:-
- Personal savings & credits.
- Family & friends.
- Venture capital.
- Angel investors.
- Banks
- And crowdfunding.
We highlight these sources in the form of a column graph, which is editable as per your business funding ratios amongst sources. Hence, this is an impactful slide to pursue your investors that your company has adequate funds to survive & thrive in the market.
Download this Software Company Pitch Deck
Slide 6: Global Software Technology Industry
Market size is one of the crucial data points in your pitch deck. The metric alone and how well it is presented can be pivotal when it comes to getting funded or not. On this slide, we did the same with an impressive visual global map highlighting the market size of different geographical regions.
On the right side, we have an interactive key insights section.
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Slide 7: Market Projections
Our software services market size projection slide has a clear structure to shed light on the yearly market possibilities regarding different industries.
Why are investors listening to your presentation or reading your pitch deck?
Because they want to make a profit with their money, therefore, give them software services market size projection numbers to have a captivating impact on their minds.
With your market projection slide, put forth striking insights demonstrating how big the global software industry is. Do proper research into finding relevant numbers which are backed by legit sources.
There’s nothing worse than presenting wrong information, and the investor listening there knows about it.
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Slide 8: The Market Opportunity
With this market opportunity slide, we aim to demonstrate how big your company can become.
We put forth some good numbers that tell a tale.
In Germany, 79% of users have subscription issues, while 47% of French people are moving from traditional software ownership.
Download this Software Company Pitch Deck
Slide 9: Competitors Analysis
Rather than using big numbers, which are hard to crack from a 20-feet distance in the competition analysis — often which makes your investors yawn — come up with something creative in comparing your market rivals.
We used the grid compassion table. In one column, we have all the features and compare all your competitors in the rows.
The grid enables you to show that your software company beat out the competition in areas such as pricing, strengths, onboarding experience, and more.
Your company is in the leftmost column of the grid so that it frames every comparison to other rivals on the table. After your company, three of your top competitors in the following three columns — three companies your investor will search about.
Let's take an example
Suppose you want to pitch for Google using this structure. Put Google in the leftmost column on the grid, and then come Yandex, Bing, and Yahoo. Incorporate at least five features where your company is one step ahead of your competition.
When comparing, try to quantify as much as possible. For example, your product is “50% More Affordable” than your competitor, rather than using qualitative expressions such as “Low Cost” and “More Powerful.” Finally, make sure the differentiators are clear & simple to understand.
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Slide 10: The Team
While many CEOs often perceive that team slide is no big fuzz, Slide Team has a contradictory thought process. We see the team slide as an opportunity to convince investors that they invest in the right people.
Showcase your investors that you have a solid & diverse panel of individuals with relevant domain expertise. The slide must present the breakdown of your teams and an outline of the different functional areas.
To avoid confusion among your VCs and angel investors, mention the profile title of each individual.
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Let’s Wind Up
Your passion & personality merged with a slick pitch deck is a winning recipe. Do you have some valuable tips for designing the perfect pitch deck to add? Share with us in the comment section — our readers would love to hear your thoughts.
PS: Our pitch decks for startups & entrepreneurs are compatible are FREE to download when you buy the membership for $49.99. The text and color scheme is 100% editable.
