Top 5 Social Media KPI Templates With Samples and Examples

Social media is a platform for discovering opportunities, trend a bit, and reaching out. If your business is not doing any of these, you could be on the way out. Therefore, businesses are rigorously harnessing the social media forces these days. The audience that enterprises weren’t able to reach out traditionally are easily discoverable with social media. Hence, enterprises need to be keen on discovering channels, methods, and tools that will amplify their impact online.

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In this regard social media KPIs are the go-to-numbers. 

Instagram, YouTube, and Tik-tok are top-tier social platforms, where netizens and ultimately potential customers hang out these days. Each has its own algorithm of growing and reaching out and businesses must understand this and take advantage of them. To further track if efforts are streamlined and reinforcing each other, KPIs for each channel must be monitored. These include engagements received, number of views, and number of shares.

With these key metrics, you can identify the hotspots for your business's growth and the dead-ends that would do no good. A marketing team must not only identify these but update social media specialists and the project leads about their findings. After all, in light of these key discoveries, marketing campaigns are rendered more effective. The only tools you need to present better are the social media reports for which social media KPI Templates are a must. But it is possible that you miss out on important metrics while generating statistics. Here’s where content-ready, expert-designed social media KPI templates guide the tracking process. 

SlideTeam’s collection of most-loved social media KPI Templates are summoned in this blog as a resolution to your pain points of where to find a structure and a starting point. These are 100% editable and compatible across PowerPoint Software. Scroll down to discover the best PPT Dashboards to measure social media performance now!

Template 1: Social Media KPI Dashboard Showing Conversions

Track the status of business conversions with the help of this PPT Template on a social media KPI dashboard. Use this dashboard to track performance on Facebook in terms of page visits and FB clicks. Demonstrate meaningful statistics with the help of editable graphs and charts. You can also highlight the conversion rate, amplification rate, applause rate and economic value over popular social media sites like Twitter, YouTube as well. Get it now from the link.

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Template 2: Social Media KPI Dashboard Showing Amplification Rate 

With this PPT Template, demonstrate conversions rates over social channels like YouTube, Facebook, and Twitter. Represent conversion statistics with charts, graphs and creative funnels over these channels. You can also report the volume that speaks of your performance on channels like Instagram where our activity can be reported in terms of number of posts created, number of followers generated, and people followed. Track these metrics effectively with this PPT Dashboard now! Download now.

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Template 3: Social Media Audit KPI Dashboard 

Track your social media activity and response received with this social media KPI template. Monitor your follower count and state of activity across Twitter, Instagram, Facebook, etc, to understand how much of the audience is impressed with you. Using vibrant infographics and creative icons, report metrics like badges received, contributions made and percentage activity of followers. Use pie charts and graphs to indicate the transition in activities and excellence achieved over social channels. Download now. 

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Template 4: Social Media Platform Engagement KPI Dashboard

Track the outcome of investments made on social media with this PPT Dashboard. Since it’s an inorganic mode of growth and promotion, these KPIs will. Maintain this dashboard to represent total Social Media costs, users engaged, conversions achieved, and growth experienced. Use this template to track impressions, and engagements. You can also compare this metric comparisons on a daily basis on this single-slide PPT Dashboard. Get it now.

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Template 5: KPI Dashboard to Track Paid Social Media Marketing

If the business objective is to increase sales with paid social media marketing, here’s a content-ready design to track your performance. Use this PPT Dashboard to report the real-time status of your social media such as follower count, engagements, and impressions. Then you can study each social channel in detail and point out its KPIs. E.g. for YouTube, report the number of subscribers, for Facebook, the follower count and the average likes received, and for Twitter, the tweet activity. Report these KPIs upfront with this creative dashboard slide. Claim it now.

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Template 6: Social Media KPI Dashboard Showing Followers and Daily Reach

This PPT Dashboard represents the follower count and the daily reach on your active social media channels. Track prominent KPIs like subscribers, likes, followers, citations, etc, over prominent social media channels. Demonstrate statistics with a unique set of editable graphs that are Excel-linked. Grab this dynamic social media KPI Template now!

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PROFIT FROM SOCIAL MEDIA KPIs

Start tracking and reporting efficiently with our dedicated social media KPI Templates. Get these now! .

PS: KPIs help you identify hotspots for a successful business conduction while giving you an idea of the best social media practices. List those best practices and ensure your team makes the most out of it by giving this blog a read.

FAQs on Social Media KPIs

What are KPI in social media?

KPI stands for Key Performance Indicators. In the context of social media, KPIs are metrics used to measure the effectiveness and success of a social media marketing campaign or strategy. These indicators help businesses and individuals track performance, analyze their efforts, and make data-driven decisions to optimize their social media presence. Specific KPIs used may vary depending on the goals and objectives of the social media campaign, but some common ones include:

1. Follower Growth: This KPI indicates the growth of a social media audience and the effectiveness of content and engagement efforts.
2. Engagement Rate: The level of interaction your content receives from your audience, typically measured as a percentage of likes, comments, shares, etc.
3. Reach and Impressions: These metrics provide insights into the visibility and exposure of your content.
4. Click-Through Rate (CTR): This KPI is important for tracking how effective your posts are in driving traffic to your website or landing pages.
5. Conversion Rate: The percentage of social media users who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form.
6. Bounce Rate: It indicates the percentage of visitors who leave your site after viewing only one page. A high number signals a lack of engagement or relevance.

What are the 3 key social media key performance indicator KPI areas?

The three key social media Key Performance Indicator (KPI) areas are:

1. Reach and Engagement: It records the number of unique users who have seen your content, the total number of times your content has been viewed, and the level of interaction.
2. Conversion and Customer Actions: The percentage of social media users who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. It measures the effectiveness of your social media marketing in generating conversions. It includes Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), Return on Investment (ROI), etc
3. Brand and Customer Sentiment: Measuring the sentiment of social media mentions and comments related to your brand can help gauge how customers perceive your products or services. Under this division falls, brand voice, customer service response time, brand mentions, etc.
   

How do you measure social media performance?

1. Set Clear Goals and Objectives: Common objectives may include increasing brand awareness, driving website traffic, boosting sales, improving customer engagement, or enhancing customer service.
2. Identify Relevant KPIs: Based on your goals, determine the KPIs that align with your objectives such as reach, engagement rate, conversion rate, customer sentiment, etc.
3. Select the Right Social Media Analytics Tools: There are social media analytics tools available that can help you gather and analyze data from social media platforms.
4. Track Data Regularly: Monitor relevant KPIs consistently to understand how your social media efforts are performing over time and generate reports.
5. Analyze Audience Insights: Gain a deep understanding of your audience demographics, behaviors, and interests through analytics data. 
6. Compare Performance to Goals: This analysis will indicate whether you're on track .
7. Competitor Analysis: Compare your social media performance with your competitors to understand your market positioning and identify areas for improvement.
8. Measure ROI: This involves comparing the revenue or other business outcomes generated from your social media efforts against the cost of running those campaigns. 

What KPI do you use in social media reporting?

Besides the ones discussed above, other KPIs that are commonly employed by businesses and individuals to measure the success of their social media efforts are:

1. Follower Growth: The number of new followers gained over a specific period, indicating the growth of your social media audience.
2. Customer Sentiment: Measuring the sentiment of social media mentions and comments related to your brand can help gauge how customers perceive your products or services.
3. Customer Service Response Time: For social media platforms used for customer support, tracking the time it takes to respond to customer inquiries or complaints is crucial for maintaining good customer relations.
4. Social Media Referral Traffic: The amount of traffic generated to your website from social media platforms.
5. Post Performance: Analyzing the performance of individual posts, including the most engaging posts and the types of content that resonate best with your audience.
6. Influence: Assessing the influence of your social media profiles, which could include metrics like the number of mentions by others or the number of shares from your content.