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Barry Schwartz, an American psychologist, suggested a theory of psychology and economics — The Paradox of Choice in 2004. This theory has two interesting halves about the number of options provided to humans and their effect on decision-making.Â
The first half postulates that a large number of choices will leave decision-makers anxious and stressed because of fear and loss of benefits related to options.Â
The second half of the paradox says that if decision-makers have (limited) options to choose from, they will feel control over their choice, choose as per their requirement, and feel more satisfied afterward. This theory has great significance and uses in different fields like politics, economics, child and social psychology, and marketing. Most likely, the idea of a price list originated from here.
Price List And Its Elements
Price List is a self-explanatory term. It is a list with prices of items/services for a set of customers and for a specific time. An organization can create multiple price lists for a single product/service to offer to segmented customer groups. An example is the price list/subscription plan of OTT platforms like Netflix, Apple TV, HBO Max, etc.
A price list is flexible in its design and uses. Depending on your requirements, you can add or remove elements. There are no pre-decided elements to a price list template or design, but these must be a part of it:
1. Segmentation: Mentioning the segment at the top of the price list helps the audience choose the best one. Your customer segments depend on the criteria you set to distinguish your product or service. It could be basic, standard, or premium. Instead of creating multiple price lists for one product, you can create one multi-segmented price list.
2. Specification and benefits: This section should include the unique selling points (USPs), benefits, or distinguishing features (multiple products/services). It will help consumers make better choices.
3. Price: Knowing the price he/she will pay for the product/service is the right of a consumer. It is also an important factor in service comparison and consumer decision-making processes.
Business success depends on two factors — how popular your brand/product is and how many people buy it. We offer pre-designed sales and marketing templates for sales managers. These PPT designs will help your sales and marketing team spread brand awareness and close more deals with ease.
4. Call-to-action (CTA): The primary purpose of a price list is to convert potential customers into buyers. It is a hardcore sales tool and therefore needs a CTA-like purchase link (digital price list) or a contact number for making a purchase (printed price list).
5. Eye-catching design: The price list design must be elegant, loved by customers, and persuasive. It should also align with your brand identity or the purpose of the price list (if created for an event or occasion).
A perfect product launch needs various research & analysis and a combined effort of multiple teams. To help product managers in briefing and craft an excellent in-house presentation, here are some tips and tricks and sample designs for product launch.
Pre-designed Price List Templates
A price list can be simple as three columns containing features and prices on a white background or more intricate with persuasive design elements. The first one seems easy to prepare but has fewer chances of customer acquisition. In contrast, the second one will be time-consuming and needs immense effort, ideas, research, and design sense to draft. However, it will be the second one that gives you a competitive edge and help acquire customers.Â
With the help of our research services team, our designers have crafted well-researched and hypnotic price list sample templates and presentations. These designs will help you pitch the right prices for your services in a professional and delegated manner.
1. Price List Chart PowerPoint Presentation
This PowerPoint presentation will provide you with various plug-and-play price list chart templates for operational needs. It includes price list chart slides like companies' price list comparison, a price list for a digital service company, a sales report chart with prices, a product price list chart, etc.
2. Price Plan PowerPoint Presentation Designs
This PPT deck gives you access to 17 vibrating and eye-catching slides on your next price list. The best part about this compilation of price list templates is that each design is fresh and different from the others. You have plenty of options to choose from. Garb it today!
3. Business Price List Template With Item Names
This price list PowerPoint template consists of two columns where you can present two types of businesses with their prices and product names. Use this design to present the prices at which the products will be sold across distinct market segments. This design is ideal for multiple industries like digital websites, hospitality, retailers, marketers, advertising agencies, etc.
4. Price List Chart PowerPoint Presentation Template
Presenting prices to consumers in a refined manner is always a mountain-climbing task. Use this price list chart template to justify your product/service's varied costs by showcasing the unique and distinguishing features of each segment. Grab this PPT layout today!
5. Price List With Feature Comparison Sample Template
One of the primary purposes of a price list is to catch customers' attention and make purchases. This price list sample template will help you to give a clear picture of your product features to customers and pursue them to shop.
6. App Subscription Price Comparison List Sample Template
Design is an important factor in creating a price list that can acquire customers. This sample template has been designed with a modern, sleek, hypnotic design to grab the audience's attention. Our expert designers take care of every angle, which can make your price list clear to understand and easy on the eyes. Grab this presentation slide today!
7. Price list Sample Template For Online Marketing
If you are finding a price list design to pitch your online marketing plans, then your search ends here. This design is the best fit to acquire clients and expand your online marketing business. Its simple yet effective design will help you present the business in a client-grabbing manner.
8. Price List Sample Template For Membership Plan With Benefits
Money transfer apps are the affairs of the modern world which also need modern presentation. This same price list slide will help you present your money transfer app services in a modern and comprehensive manner. Its pre-designed space for package, feature, and price presentation will make the process of crafting a price list easy for you.
9. Price List Sample Template For App Subscription Plan
Price presentation is a part of sales and marketing. This eye-appealing price list template will add value to your sales presentation with its premium design. Use this PPT layout to pitch subscription plans to the audience in an attractive manner.
10. Price list Sample Template For Monthly Subscription Plan
This template will present your monthly, quarterly, or annual subscription plan in an illustrative manner. It will help you present different subscription plans with their unique features and add-ons. Get this PowerPoint sample template to present your price list in a manner that the audience can’t resist buying.
The Final Price
A price list holds great importance in the field of sales and marketing. It is a sales tool, an important part of the catalog, a price standardization strategy, and an integration tool for a multichannel strategy.Â
No organization wants to meddle in its drafting process as it can affect sales, price, and integration of its products/services.
SlideTeam’s state-of-the-art PPT designs will be a game changer for your price list and, ultimately, for sales. Download these today and go north in terms of sales!
FAQs For Price List
1. What is a price list in business?
A price list is a document that showcases the price of items a business sells. There is no limitation on the number of price lists a business can prepare. You can create multiple price lists for a single product/service if you have a disparate set of audiences. Whatever else it might have, a price list is meant to convey the value your business provides in terms of the money a customer will be charged. The important thing is that a price list is not supposed to change frequently and needs massive thought and design to make.
2. What is a standard price list?
A price list containing the standard prices for goods and services of a company is called a standard price list. These prices can be changed or regularized by the organization. The basis of drawing up the price list is to signal how these change with the market or the customer segment.
3. What should a price list include?
There are no standard rules for adding any element to a price list, but it must include the following:
- Market/customer segment.
- Product/service specifications or Unique selling points (USPs).
- Prices.
- Call-to-action (CTA).
The optional Elements are
- Product Image(s).
- Stock Keeping Unit (SKU).
- Brand ambassador, if any.
- Benefits and features of the product, if the market demands.
4. How do you prepare a price list?
You can prepare a customized price list with these simple steps:
- Make a list of the services/products you want to pitch.
- Add prices for those items.
- Categorize those items/services for desired segments.
- Select/draft a persuasive design for your price list.
- Space the items, prices, and features intelligently in design.
- Proofread it or take suggestions from experts.
- Send it for printing or publish it on your digital platform.
5. Why do you need a price list?
The intent of publishing a price list is to standardize service prices and provide customers with choices. It is also a sales tool and helps customers perceive your business as transparent and working in their interests. Without a price list, businesses would struggle to distinguish their offerings from others. The lack of a list also creates confusion across the distribution channels of a company. This reflects in poor retail sales or the distributors and suppliers getting into fights over who keeps what margin.
