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Just like the sound of your name perks up your ear even across a crowded party hall, can there be a way for businesses to always be at the back of a customer’s mind? Well, yes, and the answer is personal marketing.Â
Personal marketing is a business marketing discipline that tracks people's shopping or surfing behavior to make assumptions (even presumptions) about their next shopping choice. The hope is that you can tailor your product or service to meet consumer demand. Over time, with data available from online servers, personalized marketing has touched new heights in accuracy and predictive accuracy.
In general, marketing also supports businesses in capturing customers’ attention. A Marketing Action Plan (MAP) is essential to make the best use of resources. This action plan comprises KPIs, a slew of actions, functions, dates, responsibilities, and a budget to meet marketing objectives. Click here to find the best-in-class templates on marketing action plans.Â
At SlideTeam, we have curated must-have templates on personal marketing that are sure to benefit you immensely though the hands-on, practical tips on offer.Â
Create magic through your marketing efforts at a fraction of the resources you would expend on traditional mass marketing mediums. Reap rich rewards, while also finding durable, long-term remedies for your pain points on targeted marketing, not knowing whether your marketing is reaching the desired customer or not!Â
Each of these templates is 100% customizable and editable, making these a part of your scheme for success. The content-ready nature provides the much-desired structure, while the editability offers the advantage of tailoring each template to your own need and wants, in view of the requirements of your audience.Â
Let us explore these templates now!
Template 1: Agenda for Personalized Marketing Strategic Plan for Targeted Customer Engagement
Use this PPT Template to understand what it means to run a personalized marketing plan. This PPT Slide gives five agenda points for personal marketing efforts. These include collecting demographical and behavioral consumer data, developing individual buyer persons, segmenting audiences, etc. It also means providing a personalized experience to consumers using social media and mobile applications. This complete deck in 80 slides covers the A-Z of the subject matter. From email personalization to social media tracking down of a customer. Of course, the key difference is that these templates recommend a consent-based mechanism for seamless acceptance and ensuring that there are no concern over privacy or ethical issues with business regulators. Download this template now to draw up your plans for personalized marketing that help you create a niche for your business.
Template 2: Trends in Personalized Marketing to Master PPT Template
This presentation template showcases the latest trends that help you market yourself better at an individual level. It includes AI-powered personalization, data privacy and cookie less personalization, and personalized mobile customer experiences. Going cookie-less is essential, as the perception is that online cookies violate privacy. It is also significant, as personalized marketing values a consent-based approach before collecting and using customer data. This gives it the ethical, moral authority to market its wares, knowing that the customer is interested in your products or services, as they opted for these.
Template 3: Formulating Personalized Marketing Strategy, the Process PPT
This PPT Layout showcases processes that help organizations formulate personalized marketing strategies. The key steps are data collection, audience segmentation, design formulation, and results measurement. The most active part is developing a system that will publish and promote personalized content, run customized email campaigns, etc. Download this excellent template which is the essence of a customized marketing campaign.
Template 4: Collecting Consumer Qualitative Data for Personalized Marketing
Qualitative data showcases reasoning that leads to the shopping choices of consumers. This presentation template provides how to do it well and use it practically to run a personalized marketing campaign. Use this template to understand the meaning of qualitative data and the three broad areas it covers for a consumer. These include knowledge about the customer base's attitude, motivation, and opinion. The slide also lists the three significant ways of collecting it. These are industry-related review websites, social listening with social media monitoring tools, and tailoring the newsletter sign-up process. Download now to kickstart your attempt to woo those significant customers.
Template 5: KPIs to Measure Personalized Website Marketing Campaign Results
The major KPIs of any personalized marketing campaign do need careful analysis. This PPT layout lists at least eight of these for you. These include the number of sessions, bounce rate, sales generated, etc. The idea behind this template is to ensure a periodic reality check on the efficacy of the personalized marketing campaign. Get it now with a download from the link below.
Template 6: Challenges and Solutions for Personalized Marketing
Use this primer on the personalized marketing domain to take an expert look at the challenges that plague this business domain and how each could be overcome. The four significant hurdles or issues are first listed: Inaccurate customer data, privacy considerations, and measuring the results. The infographic suggests three remedies to each of these main queries. For instance, data audit and cleansing techniques are major solutions to inaccurate customer data. Thus, this single slide is a treasure trove of practical, hands-on training on personalized marketing.
Template 7: Personal Marketing Plan Advertising Satisfaction
Whenever a business launches a new service, it becomes vital to give it a good start, which personalized marketing can provide. It includes steps like preparing buyer personas, marketing plans, an advertising framework, etc., before launch and then hoping. Customer loyalty program sticks to the public imagination as well. This template details all these steps and more as we design a program to cover all the bases.
SHOW HOW YOU ARE RELEVANT
Whether business or personal life, everything you say or do is ultimately filtered through an audience's primary filter of what is in it for them. Personal marketing expounds on that concept to create experiences, products, and services that matter for the individual. Make sure you master it and learn all the online world's tools.
FAQs on Personal Marketing
What does personal marketing mean?
Personal marketing refers to a bundle of techniques involving selling and communication that aims at delivering personalized messages to customers. It banks on promotional messaging to help companies tailor our customize their voice in line with unique customers. It is essentially taking marketing down to the granular detail, where each customer itself is the target audience. How this will be done depends upon the exact product or service to be marketed. Yet, it is clear that online communication and data analysis are important inputs that decide the direction of personal marketing.
What is the concept of personal marketing?
The concept guiding personal marketing is that businesses take to the idea that it is possible to increase the effectiveness of marketing efforts by going down to the individual level. Technically, the three concepts at work in personal marketing are personalization, customization, and segmentation. These are well-known marketing concepts even otherwise, but in personal marketing, the end is the individual.
What is an example of personal marketing?
If you have ever been to Amazon and found it surprising that you were shown the exact speakers you wanted on the second or third screen, voila, you just benefited from the science and art of personal marketing. With tools available, online marketers are able to offer you promotions that are personalized to your taste. You are also offered choices based on your previous surfing record and email based on a significant occasion from your personal life. Customer loyalty programs are also tailored based on your unique shopping habits or idiosyncrasies. Even physical space sees such marketing, though online is more frequent because of the easy processing of data.
What are the seven steps of a marketing plan?
The seven steps in a marketing plan start with research, as always, a fundamental tenet of any marketing plan. Choose a data source and type carefully. The second step is writing a brand summary, followed by a definition of the target audience. In Step 4, add a situation analysis, preferably a SWOT, to the plan. Then, add and define tangible, numerical-based marketing objectives to give shape to your marketing plan. In Step 6, arrive at the marketing strategy in one or two lines. Finally, close this comprehensive document with a list of tactics and implementation tools you will use to fructify this plan.
