Marketing collateral is an essential part of any business’s marketing strategy. From generating leads to increasing brand awareness and boosting sales, marketing collateral plays a crucial role in helping businesses achieve their goals. 

 

In this blog post, we will explore the power of marketing collateral. We will also illustrate how and why using templates can be beneficial for your business.

 

The Power of Marketing Collateral

 

Marketing collateral refers to any type of material that promotes a company's products or services. It includes but is not limited to brochures, flyers, white papers, case studies, infographics, etc. 

 

Marketing collateral is a powerful tool for businesses as it helps establish credibility, build trust, and communicate value to potential customers. Studies have shown that marketing collateral can be highly effective in generating leads and driving conversions. According to the Content Marketing Institute, seven of 10 marketers say that targeted content is more effective than general content in attracting and retaining customers. 

 

Marketing collateral helps communicate the unique value proposition of a product or service to potential customers, increasing the probability of a purchase.

 

Why Use Templates for Marketing Collateral?

 

While marketing collateral is essential for businesses, creating it can be time-consuming and resource-intensive. This is where our pre-designed marketing collateral templates come in. 

 

Using our templates for marketing collateral can save time and resources while ensuring consistency in branding and messaging. These presentation slides simplify the design process and make it easy to create professional-looking materials, even if you don't have a design background.

 

The 100% customizable nature of these templates gives you the flexibility to edit your marketing collateral presentation. The content-ready slides give you the much-needed structure to discuss the concept. 

 

1. Marketing Collateral Framework PowerPoint Slide

This presentation design provides you with a table that will help you create a strategy and framework for the effective creation and utilization of collateral. It has four columns where you can add social media icons or platform names, steps/material/requirements for the website, mobile marketing, and e-mail marketing collateral. Download it now!

 

Marketing Collateral Framework PowerPoint Slide

 

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2. Digital Marketing Collateral PowerPoint Presentation Template

Take advantage of this double-color toned PPT set to create and present a robust presentation for your marketing collateral requirement. It has unique and eye-catching spin wheel infographics containing key digital marketing collateral elements. You can easily add icons, text, and images or change the position of its elements in this customizable PowerPoint Template. Get it now!

 

Digital Marketing Collateral PowerPoint Presentation Template

 

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Best Practices for Using Marketing Collateral Templates

 

While templates are a great way to simplify the design process, their effective use is what gives business results. Here are some best practices for using marketing collateral templates:

 

  • Avoid cluttered designs that distract from the messaging and make it difficult to read.
  • Use high-quality images and graphics, as poor quality of these is counterproductive. 
  • Use simple language that communicates the value proposition of the product or service 
  • Customize templates for purposes and audiences. Tailor the messaging and design of marketing collateral to specific target audiences to ensure maximum effectiveness.

 

Marketing collateral is essential for businesses looking to generate leads, increase brand awareness, and boost sales. Our marketing collateral templates will save time and resources while ensuring consistency in branding and messaging. By following best practices for using these marketing collateral templates, businesses can create professional-looking materials that communicate their unique value proposition to potential customers.

 

What are you waiting for? Explore our website and find the required design and material for your next marketing collateral or reach out to our presentation experts with your requirements.

 

FAQs on Marketing Collateral

 

1. What are brand collateral examples?

Brand collateral refers to the collection of materials and assets that a brand uses to communicate its identity and messaging to its target audience. These materials can take many forms, such as:

 

  1. Logo: The symbol or icon that represents the brand, usually accompanied by the brand name.
  2. Brand guidelines: A document that outlines how the brand should be represented visually and its tone, including specifications for colors, typography, and imagery.
  3. Business cards: Printed cards that feature the brand logo and contact information. 
  4. Letterhead and envelopes: Printed materials that feature the brand logo and contact information used for official business correspondence.
  5. Brochures and flyers: Printed materials that provide information about the brand's products or services.
  6. Packaging: The design and materials used to package the brand's products, like boxes, bags, labels, and tags.
  7. Advertising campaigns: Ads created for print, television, radio, or digital platforms showcase the products or services.
  8. Social media graphics: Visual content created for social media platforms that feature messaging and imagery.
  9. Website design: The design and layout of the website, including the use of branding elements like the logo and color scheme.
  10. Promotional products: Branded items like T-shirts, tote bags, or pens are given away or sold to promote the brand.

 

2. What is the difference between marketing materials and collateral?

The terms "marketing materials" and "collateral" are often used interchangeably, but there is a subtle difference between the two.

Marketing materials refer to any materials used to promote a product or service to potential customers. It includes advertisements, social media posts, email campaigns, product demos, and more. The goal of marketing materials is to generate interest and drive sales.

 

In contrast, collateral refers to the tangible materials a company uses to promote its brand and support its marketing efforts. It includes business cards, brochures, flyers, packaging, signage, and other physical or digital assets that feature the company's branding and messaging. The purpose of collateral is to reinforce the company's brand identity, provide information about its products or services, and build trust with customers.

 

In essence, marketing materials are a subset of collateral specifically designed to generate interest and drive sales.

 

3. How do you create marketing collateral?

Creating effective marketing collateral requires a deep understanding of your brand and your target audience, as well as careful attention to design, messaging, and branding elements. High-quality collateral resonates with your target audience, builds brand awareness, generates leads, and drives sales. Creating effective marketing collateral involves the following steps:

 

  1. Before you start creating any collateral, you need to have a clear understanding of your brand's identity and messaging. It includes your brand values, target audience, key differentiators, and core messaging points.
  2. Next, you should identify the types of collateral you need based on your marketing objectives and target audience. For example, brochures, flyers, product sheets, social media graphics, and more.
  3. Engage an expert designer to create a cohesive visual style, selecting appropriate colors and fonts to create a layout that is easy to read and visually appealing.
  4. Your collateral should feature clear and compelling copy that communicates your brand's messaging and key selling points. Here, a copywriter will help you craft messaging that resonates with your target audience and motivates them to take action.
  5. Your collateral should feature your brand's visual identity, including your logo, color scheme, and other branding elements. Make sure these elements are consistent across all your collateral.
  6. Once you have created your collateral, review it carefully to ensure no errors or typos. You should also test your collateral with your target audience to see how they respond to it and change it based on the feedback.Â