Must-have Lead Generation Strategy Roadmap Templates with Samples and Examples

Assume that you are a street vendor trying to sell chopsticks. You can make a sale by engaging with people and convincing them to buy your product.

But with so many people passing by, it’s impossible to engage with them all. So how do you decide who to approach?

Well, the key is to target those who are actually in the market for what you’re offering — chopsticks!

This is essentially what companies do when they employ lead generation — a process of identifying and targeting potential customers who are likely to be interested in the business’ offerings.

What Is Lead Generation?

Any person who has an interest in a company’s product or service is considered a lead. Not anyone and everyone is a lead, as people have  unique preferences and needs. Many businesses make the mistake of marketing to everyone, when they should focus on people who are interested in what the company has to offer. Lead generation can be defined as the process of attracting prospects and converting them into someone who has an interest in the  company’s products and services.

Why is Lead Generation important for Brands?

When a person shows an interest in your brand’s products or services, the steps that person takes towards making their first purchase just seems natural. You just helped them fulfil a need or solve a problem. Attempting to convince someone to make a purchase when they have no interest in what you offer sends the message that you are pushing them to spend their money. This makes the customer feel like they were forced to buy your product and can hurt your brand's reputation.

Attending to your target audience through lead generation can ensure that your brand is matched to the right set of customers. Most marketing departments measure lead quantity when determining a successful lead generation campaign. Sales teams, on the other hand, focus on lead quality. Leads with a clear intent to purchase your product, have the finances and means to do so, and meet the parameters that you set are  considered as quality leads.

If a company focuses on lead quality, the chances of converting a lead into a customer drastically increase. Having higher conversion rates will allow you to invest in your quality leads, increasing your return on investment (ROI).

To take care of your ROIs, SlideTeam is here with literal roadmaps to change your Lead Generation Strategy and win over the right customers.   Presenting to you our Must-have Lead Generation Strategy Roadmap Templates. These templates are 100% editable and content-ready; these provide you with a structure to build your lead generation roadmaps. 

Let's explore these PPT Templates

Template 1: Three-Month Strategy Roadmap for Lead Generation PPT Template 

Use this PPT Layout for your upcoming lead generation campaign. The template presents a three-month roadmap. In the first month, we focus on attracting visitors, gathering contact information, and collecting data from third parties. The second month focuses on targeted marketing activities such as Email, SEO, and Social Media. The third month will include tasks and action to build and retain long-term customer relationships. 

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Template 2: Five-Year Lead Generation Strategy Roadmap with Budget PPT Template

Use this PPT Template to make a long-term Lead Generation Strategy. The layout enables you to outline the objective for the next five years. The initial phase is all about  attracting visitors, gathering contact information, collecting data from third parties, etc. followed by targeted marketing like Email, SEO, and Social Media. Lastly, the plan includes tasks and actions to build and retain customer relations. You can divide the tasks into three phases: Account Segmentation, Demand Generation, and Lead Management Process. Download now!

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Template 3: Six-Month Lead Generation Strategy Roadmap with Customer Mapping 

This PPT Template strategically divides tasks into the given road map. Month 1 comprises activities like identifying customer value, SQL Support, etc. The  next month deals with analyzing past financial reports. Based on  data, you can plan your future marketing campaigns and launch plans. Post-launch, you can conduct customer mapping and competitor analysis. Download now and start meeting your target audience. 

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Template 4: Six-Month Lead Generation Strategy Roadmap with Demand PPT Template

Use this PPT Layout to get quality leads. Deploy an  action plan for the next six months across departments; accounts, marketing, demand generation, finance, and lastly lead generation. The initial months will deal with attracting visitors, gathering contact information, collecting data from third parties, etc. followed by targeted marketing like Email, SEO, and Social Media. Download Now!

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Quality trumps Quantity in Lead Generation 

Acquiring tons of leads is great, but you should not ignore the importance of high-quality leads, because of their greater likelihood of purchasing  your product and their ability to move further along your company’s sales funnel. Nurture your quality leads by building relationships with them. They are your future customers. To meet your customers download our Lead Generation Strategy Roadmap Templates.