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What is Mint?
Mint is an American technology company whose website provides free online personal finance services. Prepare a competent pitch deck like Mint for your software company.
Further, it is a free budget tracking software based in San Francisco, California.
Started in 2006 by Aaron Patzer with an initial $5 million investment after attempting to build his own tool to track his personal budget.
Moreover, it is a website that allows users to track and manage their banking, credit card, and investment accounts all in one place.
In fact, Intuit Inc. currently owns Mint, which purchased the site in 2009 for $170 million so they could further expand upon Mint's budgeting and analytics tools.
Operational Limits & Marketing Plan of Mint
In addition, Mint makes budgets easier for people because of its simple interface. It connects all of a user's financial accounts, making life more streamlined.
Mint also has an app that allows users to enter transactions on the go.
Furthermore, there are pie charts, line graphs, and other detailed graphics that show exactly where one's money is going. The straightforward interface allows users to quickly analyze their spending habits and adjust accordingly.
Everything about Mint says that it cares about its customers and wants to improve their lives. Seeing accurate data quickly makes one more financially literate and helps them make better decisions.
For this reason, they have a highly effective strategy that has turned Mint into a household name.
Success of Mint
As you all know, Mint was sold to Intuit in 2009 for $170 million by Aaron Patzer. Since then, it has grown vastly & acquired many competitors & is now serving its current 6 million users.
Provide them with excellent personal finance services for free.
Mint has grown incredibly since then 2011. The company currently reports 25Mn active users, compared with 5 million when Intuit acquired it in 2009.
In contrast, Mint has expanded its service to include investment tools, the ability to see how spending compares to peers with similar incomes and forecasts.
Moreover, the company changed its name from Intuit Online to Mint in 2011 and re-branded itself as a money management tool that can be managed through mobile devices.
Also, Mint is looking to expand internationally in the future, eyeing countries such as Mexico and China, where they see significant opportunities in the digital finance space.
Funding & Investor History of Mint
In February 2008, Intuit spun Mint into a separate publicly-traded company. During the first five months after the spin-off, Mint generated about $1 million in revenue.
Besides, Mint's first round of capital funding was led by FirstMark Capital, with additional Bessemer Venture Partners and TriplePoint Capital contributions.
Likewise, in July 2009, Mint announced the acquisition of BillShrink for an undisclosed sum.
Also, in 2011, Mint had $4.7 million in revenue, $2 million of which was from paid advertising. As of 2012, Mint had raised $31 million from investors and was profitable.
On the other hand, the revenue increased from $4.7 million in 2011 to $44 million in 2013, it is expected that the company's valuation will reach nearly five times its initial value by 2013.
The Mint app has been ranked among the top overall apps available in the Google Play store.
Similarly, in June 2017, the Mint app has received more than 100 million downloads on Android devices worldwide.
How to Raise Funds? Teardown of Mint Investor Pitch Deck
Raising money is never an easy task.
With so much competition for limited funds, you need to make a strong case for why your business deserves investment.
If you're looking to raise money, you must create a compelling pitch deck that will capture investors' attention.
To help you get started, we've analyzed the pitch deck from Mint, one of the most successful start-ups in recent history.
Let's look at what worked and what doesn't for Mint.
Slide 1: Competently Display Cover Page
Prepare well and excite the angel investors from the very first slide of your deck. Start your pitch with a competently displaying name of your company.
Consequently, this slide presents the deck's title, i.e., Mint Investor Funding Pitch deck.
Similarly, you can showcase the name of your company. Also, add a company logo or insightful image related to your company or business.
Download this 100% editable slide from Efficient PowerPoint Pitch Deck
Slide 2: Insightfully Present the Introduction
Next comes giving angel investors knowledge about your company. Mint, in their deck, exhibited complete details about them.
As a result, this slide shows the introduction of the organization. It highlights the key transactions that have taken place.
Key transactions displayed by Mint in the deck are:
• Includes all assets & debts,
• Categories segregate significant transactions, etc.
Likewise, one can illustrate the goals that they are willing to achieve. Along with the account and spending details of your company. Even add a tagline of your company, like Mint.
In fact, you can display other vital details using a pie chart, tables, etc. Some of the goals included in the slide are net worth, objectives achieved, etc.
Download this 100% editable slide from Efficient PowerPoint Pitch Deck
Slide 3: Efficiently Exhibit Analyzing the Market Size - US
Next comes displaying the market size of your company in the US. This slide shows the market size of the US market. It highlights information like:
• Total population – 49 million,
• Targeted age group – 22 to 35 years,
• Expected users – 31 million 63% of the targeted population utilize net banking,
• TAM - $399MM with CAGR of 15%,
• Advertising (cost/customer) - $4.25 RPU per year w/21% CAGR,
• Referrals (cost/acquisition) - $7 per year w/13% of CAGR, etc.
In contrast, you can even present additional information related to market size. The tabular presentation illustrates details for:
• Conversions,
• Cost per acquisition (USD),
• Referrals,
• Data to Leverage
Thus exhibit the information for market size in the US.
Download this 100% editable slide from Efficient PowerPoint Pitch Deck
Slide 4: Professionally Showcase Your Competitors
After analyzing your company’s market size, investors would now be interested in knowing the competition you will face.
Furthermore, the slide displays the critical competitor of the market. These competitors are analyzed based on traction and target customers.
Hence, this slide also presents key advantages & defensibility of the business. Some of the advantages Mint mentioned are:
• Easy and simple UX/UI,
• Personalized user-specific application
• Auto sorting with the help of Artificial Intelligence, etc.
Similarly, undermentioned slide allows you to exhibit details for new entries into the market.
Download this 100% editable slide from Efficient PowerPoint Pitch Deck
Slide 5: Competently Illustrate Value You Provide to Customer
Tell angel investors about the significant values that you owe to provide customers. Give them reliance on what you say and what you have to offer customers.
In addition, this slide showcases the fundamental values that your application provides to customers. The values can be:
• Ease of use,
• Cost of application,
• Other significant benefits, etc.
Similarly, one can highlight the essential services that your application provides. Such as:
• Financial software,
• Online banking,
• Financial, social networks, etc.
Accordingly, the slide explains each of these services based on the tabular form's fundamental values. Mint presented their info competently. Likewise, you can adapt this slide based on your needs.
Download this 100% editable slide from Efficient PowerPoint Pitch Deck
Slide 6: Explain How You Acquire New Customer
Now, display to the investors the process or methods to acquire new customers for your application.
Moreover, the slide presents the essential marketing techniques through which Mint acquired new customers. These marketing activities were segregated into 3 heads: launch, growth, and maturity.
Key acquisition or marketing strategies that one can utilize are:
• Viral marketing,
• Word of mouth, etc.
For this reason, Multiple marketing activities through which new customers can be acquired for application are:
• Direct mail,
• Internet advertising,
• SEO,
• PR,
• Distribution partners, etc.
Similarly, like Mint, you can exhibit your marketing techniques to acquire customers.
Download this 100% editable slide from Efficient PowerPoint Pitch Deck
Slide 7: Highlight Driving Growth through Business Model
Present investors about your business model and other details pertaining to it. This slide shows the business model of Mint.
Therefore, it highlights the critical methodologies through which one can drive potential & genuine growth. So, it includes:
• Intelligent suggestions,
• Gather user information,
• User acquisition,
• User switches – referral accessible, etc.
In fact, all these methodologies can be displayed with key elements responsible for them. The slide also illustrates the future potential of advertising.
Moreover, the future potential of Mint included 2 components for advertising, i.e., a large user base and good quality of user data.
Download this 100% editable slide from Efficient PowerPoint Pitch Deck
Slide 8: Insightfully Display Exit Strategy
After you finished explaining to angel investors about your competitors and business model. Then comes showcasing the exit strategy.
As a result, this slide displays the exit strategy of the company. It highlights information about the companies who can either merge or acquire our company.
Mint, in their deck, presented 4 companies in front of investors. The companies are:
• Google,
• Yahoo,
• Microsoft,
• Intuit, etc.
Likewise, you can add as many companies you find can take action for your application-based company.
Also, give details for the mentioned company’s current strategy. Similarly, as mentioned in the slide.
Download this 100% editable slide from Efficient PowerPoint Pitch Deck
Slide 9: Efficiently Present Projections of Financials
Next comes highlighting the financials to the investors. This slide displays the projections of the organization’s financials for the next 5 years.
It presents this detail using various key metrics, such as:
• User base,
• Advertising,
• Costs,
• General & administration expenses,
• Research & development expenses, etc.
Mint exhibited this information for financials in tabular form. Similarly, one can highlight details using the key metrics mentioned above.
Key metrics include figures for adaption rate, credit cards, bank accounts, sales & market, call phone, etc.
Download this 100% editable slide from Efficient PowerPoint Pitch Deck
Slide 10: Efficiently Present Cost of the Exit Strategy
Last but not least, explain and prove to investors the cost of the exit strategy of your company with other company’s details too.
This slide calculates and showcases the cost of the various organization’s exit strategies. It illustrates the key companies along with different details.
These details are presented in the table and include:
• Company name,
• Enterprise value,
• Sales,
• EBIT,
• Enterprise value to sales,
• Enterprise value to EBIT,
• 5-year records of cash flows & reinvented IRR
Moreover, you can even show total investment, hurdle rate, average EV in dollars, and other critical details at the end of the slide.
Download this 100% editable slide from Efficient PowerPoint Pitch Deck
End Notes – Customize this 100% Editable Pitch Deck by Getting Assistance from SlideTeam’s Research Team!
This is your chance to shine. You've put in the hard work; now it's time to show off your business and get the funds you need to make it thrive.
SlideTeam's research team is here to help. Design team have created a 100% editable pitch deck that you can use to raise funds for your business.
We know how important it is to make a great first impression when seeking investment, so don't hesitate to customize this presentation to fit your unique business needs.
The deck is insightful and will help you persuade potential investors that your company is worth backing.
Plus, our team of experts is available to modify this deck for you to reflect your unique business.
So what are you waiting for? Start raising money today with SlideTeam's help!
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