Efficiently Execute Product Launch: Draft a Perfect Playbook to Attract Potential Leads

Are you looking to launch your product in the market soon? And are you stuck on the thought that what steps to be taken? No need to worry. We are here with our competent product launch playbook that gives insights on each vital detail related to product launch. Moreover, the blog takes you through the essential components that you can’t skip to plan while launching a product in the market.

Consequently, our ready-made playbook is designed keeping in mind the problems faced by the organizations while launching their product. Our skilled research team has conducted thorough research on the guidelines that are important for organizations to keep in mind while placing their product in the market for the first time. Also, the playbook is a handy template for you as it is going to work as a guideline to start with the planning process. Access the same now!

How Can Organizations Efficiently Promote their Product Launch?

Coming up with the new product in the market requires a lot of work to be done. It is not an easy task. Product launch requires a lot of planning, research, organizing activities, controlling actions, and more. Launching the product is a half done job, other half remains the work of promoting.

For competently placing the new product launch in the market, organizations need to put extra efforts in the proces s. They have to prepare a playbook that work as a guideline while taking each step forward. Some of the best ways to promote the product launch in the market includes:

• Offer exclusive preview to the loyal and old customers
• Do provide an special introductory offer to the product
• Perform a social media contest or trend that customers can relate to
• Do write a great blog post giving comprehensive details about the product
• Continuously share the customer reviews on the social media, and more.

Effective Product Launch Playbook – Read Guidelines Now 

Take a closer and detailed look. Study the guidelines to include in playbook.

Are you looking to prepare a product launch playbook for your organization but not have the required skill set? No worries, we have compiled everything that a company needs in this ever dynamic though an opportunist market.

Read out for more information!

  Slide 1: Cover Page

Product launch playbook shows best practices to effectively execute the product launch process to enhance customer awareness and attract potential leads. It covers key stages associated with the product launch, product statement, and product development capabilities.

The cover slide highlights a remarkable image related to the product launch, along with the slide exhibits the title of the playbook and the company’s name.

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Slide 2: Key Stages Associated with Product Launch

This slide presents the key stages associated with product launch in terms of market problems, customer needs, user assistance, competitive analysis, and more.

Furthermore, the key stages are categorized based on the following basis, like, department, task, description, owner, initiation, closure, duration, status, etc.

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Slide 3: Product Statement with Essential Parameters  

This slide displays product statement with essential parameters such as problem statement title, description, category, nature, duration, budget, etc. Consequently, product statement shows the following description in the slide, such as, client is finding difficulty in managing task, no effective solution available, and product has been developed in order to track productive as well as non-productive tasks.

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Slide 4: Essential Product Launch Activities Progress Tracking Timeline

This slide provides information regarding the product launch activities tracking timeline to manage pre-launch, during launch, post launch activities, along with progress tracking at each stage.

Moreover, the during launch activities include marketing plan, lead generation, etc. Likewise, pre-launch activities include launch plan, press release plan, content development, etc.

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Slide 5: Product Positioning & Messaging Framework

This slide provides information regarding product positioning & messaging framework in order to depict the value delivered to customers through offerings rendered. It included elevator pitch deck, brand pillars, product features, value proposition, positioning statement, target audience, key benefits, etc.

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Slide 6: Product Development & Promotion Activities Management

This slide illustrates management of product development & promotion activities in terms of the product proposition, product building, customer experience, marketing communication, lead generation, etc.

Furthermore, product proposition involves clear development of overall proposition, target customer profiles are prepared, etc. Moreover, the slide includes details for the product promotion and mentions some of the core strategies like marketing communications, press & analysts, lead generation, internal communication, etc.

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Slide 7: Role of Pricing Committee in Product Launch

This slide exhibits the role of product pricing committee including people from marketing, sales, coordinator, product management, etc. The role of pricing committee is to optimize pricing of the new product to be launch in the market.

Moreover, marketing department addresses targeted buyer personas and essential for product pricing & positioning, sales department is involved in pricing decision, allow them in pitching better & more sales closed, and more.

Product developers ensures feature building based on deep insights of user requirements, CEO ensures continuous coordination with the coordinator to optimize the pricing, and more.

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Slide 8: Key Functional Areas Associated with Product Launch Kick-off

This slide illustrates key functional areas associated with product launch kickoff in terms of the executive team, product marketing, quality assurance, channel management, etc.

All these functional areas have a major impact on the product launch. Like they assess launch metrics accuracy, ensure product executes as a business, launch owner responsible for sales readiness, ensure consistent product quality based on release criteria detected at project initiation, channel partners hiring & management, and more.

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Slide 9: Elevating Sales Engagement with New Product Launch

This slide highlights sales engagement enhancement while launching new products in terms of assessing seller’s return on time and effort, seller’s opportunity risk evaluation, etc.

Assessing sales representative’s time & effort while selling new product, determine time and efforts associated with sourcing knowledgeable sales support, process navigation to the new product, etc. are all such ways to elevate the sales engagement.

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Slide 10: Different Marketing Campaigns to Accelerate Sales

The marketing campaigns are considered as strategized efforts to capture customer’s attention, raise awareness and increasing sales. They help to maximize the customer outreach. This slide consists details regarding different campaigns, their goals, marketing initiatives, target audience, duration, estimated cost, etc.

First campaign’s goal was to increase the market share, second’s goal was to increase the brand awareness, likewise present each and every minute detail of the campaign in the slide.

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Slide 11: Key People Involved in Product Management Team

Describing details for the key people who will be involved in the product launch team is a must to exhibit in a playbook. This slide depicts details for those key people involved in the product management. The slide highlights information for the project manager, product manager, the stakeholders, and others.

In contrast, stakeholders render feedback for the product ideas, render new features to product development, detect potential concerns in the product management, etc. Likewise, product marketing manager highlights customer feedback collection, sales data and market assessment, building of sales tools, etc.

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Slide 12: Product Budget Management for Cost Tracking

This slide presents product budget management for cost tracking with details about market research, product release, content marketing, etc. It includes cost related to surveys, launch events, webinars, and more. Consequently, product release elements like launch events, press release, software/hardware, public relations, advertising, etc. Likewise, content marketing has elements like demos, case studies, white papers, eBooks, etc.

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Slide 13: Product Launch Activities Tracking Dashboard

This slide displays details regarding product launch activities tracking dashboard in terms of project budget, projected launch date, overdue tasks, workload, risks, etc. Moreover, it shows a horizontal bar graph for category-wise workload, details for 3 overdue tasks, color keys, bar chart for budget by employee, total budget using a bar chart, projected launch date, and more.

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Final Thoughts

Moreover, it is vital to remember that a well-crafted playbook is an essential tool for any business looking for launching their product.

However, crafting a perfect playbook can be daunting, especially when unfamiliar with the vital guidelines.

That's where our team comes in! 

Our skilled researchers have put together 13 slides that will help you draft a compelling product launch playbook.

So don't go it alone!

Allow us help you bring your vision to reality!

Ready to get started? 

Contact us today!