2022-2027 Trends That Will Create Great Buzz In the Beverages Industry

Be one step ahead of the competition by knowing the trends that will shape the beverage industry in 2022-2027.

Whether you're in the beverage business or not, these trends are worth paying attention to. They could mean big things for how people drink and interact with beverages in the years to come.

Be one of the first to capitalize on these trends and create a beverage that will have everyone buzzing. It could be your next big hit. We've compiled a list of the top SEVEN trends that will take over the industry in 2022 and are here to stay. From plant-based drinks to CBD-infused beverages, we've got you covered.

Read on to find out what these top SEVEN trends are and how you can prepare your business for them.

Via Giphy

#1 Plant-Based Drinks

Plant-based drinks are on the rise. People are becoming increasingly interested in consuming plant-based products, and beverages are no exception here. The plant-infused beverage market is expected to grow by more than 17% in 2022. This means that there are a lot of opportunities for businesses to tap into this trend.

In a nutshell, a broad segment of consumers are seeking out for for healthier alternatives to traditional beverages, while others are interested in plant-based drinks for environmental and ethical benefits.

#2 CBD-Infused beverages

CBD-infused beverages are another trend that's gaining traction in the beverage industry. CBD is a compound found in cannabis that has many therapeutic benefits. These benefits include reducing anxiety, relieving pain, and improving sleep quality. CBD-infused beverages are a superb way to get a hold of the cannabis trend.

#3 Aquafaba

Aquafaba is slowly yet surely having its say in the global beverage market. Aquafaba is the water that's leftover after cooking chickpeas or other legumes. It's been used for centuries in traditional cuisines worldwide, but it's only recently begun to garner popularity in the Western world.

Aquafaba is a great ingredient for vegan and dairy-free beverages. It has a similar texture to eggs and can be used to make various drinks, including smoothies, milkshakes, and cocktails.

#4 Nitro Cold Brew

Nitro cold brew is still in an early stage yet the trend looks promising. Nitro cold brew is a coffee made with cold water and slow-brewed for an extended period. The coffee is then infused with nitrogen gas, which gives it a creamy texture and smooth flavor.

Nitro cold brew is being widely embraced among coffee lovers, and it has a smooth, creamy texture unlike any other type of coffee. It's also apt for people looking in hunt for a healthier alternative to traditional coffee.

#5 Passion-fruit

Passionfruit is another flavor that is creating a lot of buzzes in the worldwide beverage industry. Passionfruit is a sweet and tangy fruit popular in juices, smoothies, and cocktails. There are many different types of passion-fruit. The flavor can vary depending on the type of passion fruit that you use.However, keep one thing in mind, it is a seasonal fruit, which means that it's only available during certain times of the year.

#6 Sour Beers

Sour beers are a type of beer made with sour yeast strains, giving them a tart and acidic flavor unlike any other type of beer. Sour beers are a great option for beer lovers looking for something new and different.

#7 Tea

Last, but not the least we have tea. It is a hot or cold drink made from the leaves of the tea plant. It's been consumed for centuries in countries worldwide, and now making inroads in the Western countries.

There are many different types of tea, which means that there's something for everyone. Some of the most popular types of tea include black tea, green tea, and chamomile tea. Tea is a great option for people looking for a healthy and refreshing drink.

How to Draft a Powerful Beverage Company Pitch Deck?

To keep pace with these trends, you need funds, with competent Beverage Trends pitch deck.

You have a great idea for a beverage company, but you don't know how to pitch it.

Pitching your beverage company can be incredibly difficult. You need to convince investors that your company is worth their money and will be successful.

Our guide to drafting a powerful beverage company pitch deck will help you create a presentation that will make investors want to invest in your company. We'll provide tips on what to include in your deck and how to present it so that you can stand out from the competition.

Click here to explore the world's largest collection of Pitch Decks!

Slide 1: The Cover

Although, the title or the cover slide may end up deciding the fate of an investor presentation, it is still a neglected slide in the majority of investor decks. However, there is a popular belief that the initial attention span of investors is pretty less.

Therefore, the cover slide must be both impressive & memorable. Additionally, it must be drafted carefully in a manner that it sets the right tone for the entire presentation.

The best example is template shown below which consists of inviting picture of your product/service, a descriptive title, and the company name.

Download this 100% Editable Slide from Robust Pitch Deck

Slide 2: Our Business Model

Creating the business model slide could be one heck of a challenge, if you haven’t done it before. This slide serves as a means to explain to potential investors how your business functions and drives revenue.

The below template presents all the necessary information in a digestible manner, right from the Key Activities, Value Proposition, Channels to Customer Segments.

The table format here is visually-engaging and easy to remember.

Download this 100% Editable Slide from Robust Pitch Deck

Slide 3: Target Market

The only reason the investor audience is listening to your presentation is that they want you to take their money and return with good profit. So, they have no time to listen to irrelevant things, instead, substantial market opportunities.

Your target market slide must present specific details on geographical locations you are targeting. A world map visually highlighting these locations isn’t a bad option.

The whole idea of the target market slide to is gain the trust of perspective investors that your company is fueled with the right knowledge to make well-informed decisions.

Download this 100% Editable Slide from Robust Pitch Deck

Slide 4: Financial Forecasting

The below format presents everything your potential angel investors & VCs need. Through this they can have a clear understanding of your company’s financial predictions at a glance.

Ensure that the data is well-researched and accurate, and avoid amplifying them to impress your audience.

Besides, for the purpose of raising money, financial forecasting is essential even for running a successful business.

Download this 100% Editable Slide from Robust Pitch Deck

Slide 5 Utilization of Funds

The “Utilization of Funds” is a slide where you outline how the company is going to employ the money raised through the funding roads.

The slide needs to be objective analysis, and backed with sound logic and data. You can segregate the funds utilization into various categories as such below.

Download this 100% Editable Slide from Robust Pitch Deck

Slide 6; Minimizing The Risk

It is important to have an optimistic mindset when running a business, but at the same time one should exit in case things don't go as planned.

Thus, the slide shed light on all the possible exit options, spanning from Merger, Business Sellout, IPO to Liquidation. Each exit strategy is illustrated in brief through a well-drafted table.