Benefits and importance of market segmentation ppt sample file
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Presenting benefits and importance of market segmentation ppt sample file. This is a benefits and importance of market segmentation ppt sample file. This is a six stage process. The stages in this process are avoid the markets which are unprofitable and irrelevant promising segments only, market segmentation facilitates the matching of products with consumer needs, advertising media can be more effectively used, market segmentation facilitates the selection of the most suitable market, market segmentation offers special benefits to small firms, utilize the available marketing resources effectively target group is identified at the initial stage only.
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