Advertising Strategies To Attract Mass Market Customers MKT CD V

Slide 1: This is the cover slide of comprehensive guide on Advertising strategies to attract mass market customers.
Slide 2: This is the Agenda for comprehensive guide on mass marketing strategies to grow business
Slide 3: This is the Table of contents slide.
Slide 4: This slide presents introduction to mass marketing.
Slide 5: This slide provides a brief overview, focus and uses of mass marketing technique. It also incorporates the medium of mass marketing such as social media, television, radio, newspaper, magazine, email marketing etc.
Slide 6: This slide covers the primary reason for implementing mass marketing techniques. It includes reasons such as mass production products promotion, high product demand marketing, commodity products marketing, etc.
Slide 7: This slide showcases the advantages and disadvantages of mass marketing techniques. It includes benefits such as improved brand awareness, low marketing cost, and broader customer reach, and drawbacks such as standard customization, high competition, etc.
Slide 8: This slide showcases the importance and necessity of mass marketing. It incorporates factors such as brand awareness, demand fulfillment, mass product marketing, etc.
Slide 9: This slide provides significant use cases of mass marketing techniques in industries such as telecom, FMCG, and beverage industries. It also provides the implementation reason of mass marketing technique by respective sector.
Slide 10: This slide presents measurement of mass marketing performance.
Slide 11: Mentioned slide showcases the elements to measure the effectiveness of mass marketing campaigns. It incorporates factors such as sales growth, market share, brand awareness, user satisfaction, A/B testing, etc.
Slide 12: This slide presents marketing segmentation levels.
Slide 13: This slide covers the four primary levels of market segmentation. It includes mass marketing, niche/targeted marketing, product variety, and micro marketing.
Slide 14: This slide showcases the comparison between mass marketing and niche marketing. It compares both based on metrics such as targeted region, objective, consumer type, marketing type, advertising media, competition, etc.
Slide 15: This slide showcases the significant elements of mass marketing products in order to obtain maximum exposure for the product. It incorporates product development, price, promotion, and accessibility.
Slide 16: This slide presents medium of mass marketing.
Slide 17: This slide showcases the primary medium used to practice mass marketing strategy. It includes advertising techniques such as billboards, print media ads, television ads, radio advertising, social media platforms, and digital marketing.
Slide 18: This slide showcases the primary medium used to practice mass marketing strategy. It includes advertising techniques such as billboards, print media ads, television ads, radio advertising, social media platforms, and digital marketing.
Slide 19: This slide presents strategies of mass marketing.
Slide 20: Mentioned slide showcases various mass marketing techniques. It incorporates SMS marketing, email marketing, direct marketing, online video marketing, guerrilla marketing, marketing mix, etc.
Slide 21: This slide presents strategies of mass marketing.
Slide 22: This slide covers a brief overview of the SMS marketing strategy. It also provides various formats of SMS marketing, such as administering surveys, remarketing SMS, billing reminders, appointment reminders, special offers,
Slide 23: This slide showcases the various SMS promotional campaigns implemented to engage mass-market clients. It includes marketing campaigns, feedback collection, transactional messages, and card abandonment alert messages.
Slide 24: This slide showcases some tactics to create an effective text marketing campaign. It incorporates strategies like creating valuable content, including CTA, identifying the audience, personalized text, etc.
Slide 25: This slide presents strategies of mass marketing.
Slide 26: This slide covers a brief overview of the email marketing strategy. It also incorporates various types of emails, such as welcome emails, dedicated emails, newsletter emails, confirmation emails, invite emails, survey emails, and seasonal emails.
Slide 27: This slide showcases the various email marketing strategies and their use cases. It incorporates welcome emails, promotional emails, newsletter emails, confirmation emails, seasonal marketing emails, dedicated emails, invite emails, and survey emails.
Slide 28: This slide illustrates the process of developing an effective email marketing campaign. It includes market research, setting an objective, creating a landing page, lead conversion, monitoring campaign performance, and developing a targeted email list.
Slide 29: This slide presents strategies of mass marketing.
Slide 30: This slide covers a brief overview of the digital marketing strategy. It also provides the characteristics of direct marketing such as elimination of middlemen, customer oriented, direct channel etc.
Slide 31: The mentioned slide showcases the primary formats of direct marketing campaigns along with use cases. It include personal selling, direct mail, catalogue marketing, tele marketing, kiosk marketing, direct response marketing and online marketing.
Slide 32: The mentioned slide showcases the primary formats of direct marketing campaigns along with use cases. It include personal selling, direct mail, catalogue marketing, tele marketing, kiosk marketing, direct response marketing and online marketing.
Slide 33: This slide presents strategies of mass marketing.
Slide 34: This slide covers a brief overview of the online video marketing strategy. It also provides the benefits of video marketing, such as high engagement, more visibility, customizable, exposure, etc.
Slide 35: This slide showcases the facts and figures of video marketing on various platforms like Facebook, Instagram, and YouTube. It also provides the most popular advertising video type statistics and preferable modes of video learning.
Slide 36: This slide illustrates the step for developing an online video marketing plan. It includes stages such as objective identification, selecting a platform, creating a content plan, utilizing a video calendar, and selecting a video type.
Slide 37: This slide presents strategies of mass marketing.
Slide 38: This slide covers a brief overview of the guerrilla marketing strategy. It also provides the benefits of guerrilla marketing, such as cost-effectiveness, attracting people, high ROI, spreading word of mouth, etc.
Slide 39: This slide showcases guerrilla marketing campaigns to attract customers and enhance sales. It includes outdoor and indoor guerrilla marketing, ambush marketing, experiential guerrilla marketing, etc.
Slide 40: This slide showcases some significant cases of the guerrilla marketing campaign and their impact on business. It provides guerrilla marketing campaigns implemented by MacDonald's, coca cola, UNICEF, and the movie industry.
Slide 41: This slide presents strategies of mass marketing.
Slide 42: This slide briefly overviews the shotgun marketing strategy, and some use cases. It also provides the primary features of this approach, such as goals and objectives, main focus, and implementation cost.
Slide 43: This slide illustrates the various conditions and situation for marketers to implement shotgun marketing strategy. It covers metrics which business consider before implementation such as broad product appeals, budget, product newness, brand image, sales volumes.
Slide 44: This slide showcases the best approach for marketers for developing and effective shotgun marketing campaign. It includes steps such as defining target audience, creating message, selecting right media channel, measuring effectiveness and constant testing.
Slide 45: This slide showcases the scenario of deploying a shotgun marketing campaign with overall impact. It provides significant use cases of shotgun marketing in various industries such as beverage, food, retail and
Slide 46: This slide presents dashboard for monitoring mass marketing campaigns.
Slide 47: This slide showcases the dashboard for monitoring the email marketing campaign performance. It includes the open rate, click-through rate (CTR), bounce rate, conversion ratio, new subscribers, and unsubscribe rate.
Slide 48: This slide presents a graphical representation of data that enables managers to monitor text marketing campaigns' performance. It incorporates a summary of SMS delivered, revenue generated, CTR, orders generated, ROI, etc.
Slide 49: This slide presents case study of mass marketing
Slide 50: This slide provides the case study of implementing mass marketing technique on coca cola business. It provides the user segmentation, geographical segments and impact of mass marketing strategy on overall business.
Slide 51: This slide provides the case study of implementing mass marketing technique on coca cola business. It provides the user segmentation, geographical segments and impact of mass marketing strategy on overall business.
Slide 52: This is an Icons slide for comprehensive guide on mass marketing strategies to grow business
Slide 53: This is an Additional slides
Slide 54: This is an About us slide that can be used to present a brief overview of the company.
Slide 55: This slide presents Vision of the company.
Slide 56: This slide presents Timeline that can be used to present series of events.
Slide 57: This slide presents Idea generation that can be used to showcase innovative ideas.
Slide 58: This slide presents Roadmap that can be used to present chronological sequence of events.
Slide 59: This slide presents TEAM that can be used to present the talented staff.
Slide 60: This slide presents company's Financials.
Slide 61: This is a Venn diagram slide that can be used to compare three different elements.
Slide 62: This is a SWOT analysis slide that can be used to present company's strength, weakness, opportunity and threats.
Slide 63: This is a Column chart slide that can be used to compare different products.
Slide 64: This is a 30 60 90 days plan that can be used to create robust plan.
Slide 65: This is a Thankyou slide for acknowledgment.