Advertising rtb ppt powerpoint presentation diagram lists cpb

Description:

This slide appears to be a template for a presentation, specifically focused on Real-Time Bidding (RTB) in advertising. RTB is a means of buying and selling online display advertising in real time. The slide is dominated by a large title at the top, "Advertising RTB," indicating the main topic. Below the title, it states, "This slide is 100% editable. Adapt it to your needs and capture your audience's attention." The same line is repeated under each of the numbered points (1, 2, and 3), suggesting that the content under these points is meant to be customized by the presenter. Each point is likely intended to cover different aspects or steps of the RTB process. The graphic representation with a circular process flow suggests a cyclical, ongoing process that might involve stages like auction initiation, bid submission, and ad placement.

Use Cases:

Here are seven industries where these slides can be applied:

1. Digital Marketing:

Use: Explaining the RTB process in digital advertising campaigns.

Presenter: Digital Marketing Strategist.

Audience: Marketing team members.

2. Online Advertising Platforms:

Use: Training platform users on RTB functionality.

Presenter: Technical Trainer.

Audience: New platform users.

3. E-Commerce:

Use: Showcasing the process of ad purchases for product promotions.

Presenter: E-Commerce Manager.

Audience: Internal stakeholders.

4. Media Buying Agencies:

Use: Presenting RTB strategies to clients.

Presenter: Media Planner.

Audience: Agency clients.

5. Ad Tech Companies:

Use: Describing the technology stack for RTB.

Presenter: Ad Tech Solution Architect.

Audience: Potential clients or investors.

6. Publishers:

Use: Outlining how RTB fits into the publisher's revenue strategy.

Presenter: Revenue Operations Manager.

Audience: Publisher executives.

7. Data Analytics:

Use: Explaining the role of data in optimizing RTB outcomes.

Presenter: Data Analyst.

Audience: Advertising data team.